HOG
HARLEY-DAVIDSON, INC.
NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US
$34.62
+3.90%Income statement
| Metric | TTM | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Revenue | |||||
| Total Revenue | 3.9B | 4.5B | 5.2B | 5.8B | 5.8B |
| Cost of Revenue | 3.1B | 3.1B | 3.4B | 3.7B | 3.6B |
| Gross Profit | 791.5M | 1.4B | 1.8B | 2.2B | 2.1B |
| Operating Expenses | |||||
| R&D Expense | — | — | — | — | — |
| SG&A Expense | 971.5M | 895.3M | 1.1B | 1.2B | 1.1B |
| General & Admin Expense | 243.9M | — | — | — | — |
| Selling & Marketing Expense | — | — | — | — | — |
| Other Expenses | 52.4M | 70.6M | 247.2M | 227.2M | 145.1M |
| Total Operating Expenses | 1.0B | 965.9M | 1.4B | 1.4B | 1.2B |
| Cost and Expenses | 4.1B | 4.1B | 4.8B | 5.1B | 4.8B |
| Operating Income (EBIT) | (232.5M) | 386.6M | 416.6M | 779.1M | 909.3M |
| Non-Operating | |||||
| Interest Income | 12.1M | 44.3M | — | — | — |
| Interest Expense | 4.3M | 33.4M | 30.7M | 30.8M | 31.2M |
| Net Interest Income | 7.8M | 10.8M | (30.7M) | (30.8M) | (31.2M) |
| Other Non-Op Income/Expense | 86.8M | 72.1M | 100.5M | 87.8M | 22.0M |
| Non-Operating Income (excl Interest) | (52.2M) | (105.5M) | (131.3M) | (118.6M) | (53.2M) |
| EBT (Pre-Tax Income) | (145.7M) | 458.7M | 517.1M | 866.9M | 931.2M |
| Income Tax Expense | (7.2M) | 129.6M | 72.0M | 171.8M | 192.0M |
| Bottom Line | |||||
| Net Income | (132.8M) | 338.7M | 455.4M | 706.6M | 741.4M |
| Earnings from Cont. Ops | (138.5M) | 329.2M | 445.2M | 695.0M | 739.2M |
| Earnings from Discont. Ops | — | — | — | — | — |
| Bottom Line Net Income | (132.8M) | 338.7M | 455.4M | 706.6M | 741.4M |
| Per Share | |||||
| Basic EPS | ($1.06) | $2.82 | $3.46 | $4.96 | $5.01 |
| Diluted EPS | ($1.07) | $2.78 | $3.44 | $4.87 | $4.96 |
| Revenue Per Share | $37.29 | $37.25 | $39.46 | $40.99 | $38.88 |
| Shares | |||||
| Basic Shares Outstanding | 103.4M | 120.1M | 131.4M | 142.4M | 148.0M |
| Diluted Shares Outstanding | 106.6M | 121.3M | 132.3M | 145.1M | 149.4M |
| Profitability Metrics | |||||
| EBITDA | (134.3M) | 664.5M | 708.6M | 1.1B | 1.1B |
| D&A | 46.0M | 172.4M | 160.7M | 158.1M | 151.9M |
| EBIT | (180.3M) | 492.2M | 547.9M | 897.7M | 962.5M |
As reported, in the filing currency · TTM sums the four latest quarters; MRQ is the latest quarter · Negatives in parentheses; a dash is a line the filing does not carry · Data as of Sep 1, 2026