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HOG

HARLEY-DAVIDSON, INC.

NYSE · Consumer Cyclical · Auto - Recreational Vehicles · US

$25.93
−2.15%
Ask drillr
Price chart
Aug 19Aug 24Aug 27Sep 1Sep 4Sep 10Sep 15Sep 18
Key dataSep 18, 2026
Open
$26.54
From 52W high
−12.84%
Volume
2.91M
Market cap
$2.70B
P/E (Fwd)
19.1x
EV/EBITDA
8.9x
P/E (TTM)
15.6x
RSI (14)
39.3
1D Return
−2.15%
YTD Return
+25.18%
SummaryUpdated Jun 1, 2026

Harley-Davidson, Inc. (NYSE:HOG) is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. The company has become synonymous with heavyweight motorcycles and American motorcycle culture, building a legendary brand around cruiser and touring motorcycles. After going public in 1986, Harley-Davidson has evolved from a traditional motorcycle manufacturer into a diversified company that also provides financial services and has ventured into electric motorcycles through its LiveWire subsidiary. The company operates globally through a network of independent dealers and has maintained its position as a premium motorcycle brand despite facing challenges from changing demographics, economic pressures, and evolving transportation preferences.

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