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BZUN

Baozun, Inc.

NASDAQ · Consumer Cyclical · Specialty Retail · CN

$3.46
+7.45%
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Price chart
Oct 6Oct 9Oct 14Oct 19Oct 22Oct 27Oct 30Nov 4
Key dataNov 4, 2026
Open
$3.45
From 52W high
−9.90%
Volume
259157.00
Market cap
$201.17M
P/E (Fwd)
—
EV/EBITDA
−251.3x
P/E (TTM)
—
RSI (14)
55.6
1D Return
+7.45%
YTD Return
+31.77%
SummaryUpdated Jun 1, 2026

Baozun Inc. (NASDAQ:BZUN) is a Chinese e-commerce solutions provider founded in 2007 and headquartered in Shanghai. The company went public on NASDAQ in May 2015 and later obtained a primary listing on the Hong Kong Stock Exchange in 2022. Originally focused on providing comprehensive e-commerce services to international brands entering the Chinese market, Baozun has undergone significant strategic transformation in recent years. The company has evolved from a pure e-commerce service provider into a diversified commerce solutions company operating three distinct business lines: e-commerce services, brand management, and international expansion.

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