09991.HK

Baozun Inc. (NASDAQ:BZUN) is a Chinese e-commerce solutions provider founded in 2007 and headquartered in Shanghai. The company went public on NASDAQ in May 2015 and later obtained a primary listing on the Hong Kong Stock Exchange in 2022. Originally focused on providing comprehensive e-commerce services to international brands entering the Chinese market, Baozun has undergone significant strategic transformation in recent years. The company has evolved from a pure e-commerce service provider into a diversified commerce solutions company operating three distinct business lines: e-commerce services, brand management, and international expansion.