Vital Farms, Inc. (VITL) Insider Trading
Over the last 3 months, VITL insiders made 11 open-market buys and 0 sales, a net purchase of $422K (SEC Form 4). Multiple insiders bought within days of each other (cluster buying). Over the last 6 months, 236 institutions increased and 148 reduced their position (13F).
Insider Activity
Sentiment
100/100
Buys (3m)
11
Sells (3m)
0
Net (3m)
$422.0K
Insiders buyingCluster buying
Insider trades by month Buys Sells
Nov
Dec
Jan
Feb
Mar
May
Context3-month price -17.6%Institutions accumulating (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 12, 2026 | Post Denny Mariedirector | Grant | 10,436 | — |
| Jun 12, 2026 | Flanagan Glenda Jdirector | Grant | 10,436 | — |
| Jun 12, 2026 | Ruiz Giseldirector | Grant | 10,436 | — |
| Jun 12, 2026 | Kennedy Kelly J.director | Grant | 10,436 | — |
| Jun 12, 2026 | Amoo-Gottfried Kofi Owusudirector | Grant | 10,436 | — |
| Jun 12, 2026 | Khoury Karldirector | Grant | 10,436 | — |
| Jun 12, 2026 | Cyr William B.director | Grant | 10,436 | — |
| May 21, 2026 | Van Hoven Reena Chauhanofficer: Chief People Officer | Buy | 2,242 | $8.92 |
| May 20, 2026 | Flanagan Glenda Jdirector | Buy | 6,100 | $8.33 |
| May 19, 2026 | Amoo-Gottfried Kofi Owusudirector | Buy | 2,375 | $8.45 |
| May 19, 2026 | Coon Stephanieofficer: Chief Strategy Officer | Grant | 500 | $7.21 |
| May 19, 2026 | Wrede Thiloofficer: Chief Financial Officer | Grant | 500 | $7.21 |
| May 19, 2026 | Coon Stephanieofficer: Chief Strategy Officer | Buy | 5,895 | $8.42 |
| May 19, 2026 | Ruiz Giseldirector | Buy | 6,151 | $8.13 |
| May 19, 2026 | Diez-Canseco Russelldirector, officer: Exec. Chair, President & CEO | Grant | 500 | $7.21 |
| May 19, 2026 | Bal Joanneofficer: CLO, Secy. & Head of Impact | Grant | 500 | $7.21 |
| May 18, 2026 | Pappas Peter Nicholasofficer: CSO and President, Eggs | Buy | 3,500 | $8.51 |
| May 18, 2026 | McKeon Kathrynofficer: CMO and GM, Butter | Buy | 604 | $8.28 |
| May 18, 2026 | Kennedy Kelly J.director | Buy | 2,500 | $8.40 |
| May 18, 2026 | Cyr William B.director | Buy | 6,000 | $8.52 |
| May 18, 2026 | Pappas Peter Nicholasofficer: CSO and President, Eggs | Grant | 395 | $7.21 |
| May 18, 2026 | Holland Joseph Michaelofficer: Chief Supply Chain Officer | Buy | 12,484 | $8.00 |
| May 15, 2026 | Post Denny Mariedirector | Buy | 3,000 | $8.23 |
| Mar 20, 2026 | Wrede Thiloofficer: Chief Financial Officer | Tax | 3,192 | $15.70 |
| Mar 16, 2026 | Wrede Thiloofficer: Chief Financial Officer | Tax | 2,240 | $17.62 |
| Mar 16, 2026 | Pappas Peter Nicholasofficer: CSO and President, Eggs | Tax | 1,402 | $17.62 |
| Mar 16, 2026 | Coon Stephanieofficer: Chief Strategy Officer | Tax | 1,625 | $17.62 |
| Mar 16, 2026 | Diez-Canseco Russelldirector, officer: President, CEO & Exec. Chair | Tax | 4,798 | $17.21 |
| Mar 16, 2026 | Coon Stephanieofficer: Chief Strategy Officer | Tax | 928 | $17.21 |
| Mar 16, 2026 | McKeon Kathrynofficer: CMO and GM, Butter | Tax | 928 | $17.21 |
Source: VITL SEC Form 4 filings, latest Jun 12, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their VITL positions over the last 6 months (SEC Form 13F).
Increased
236
New positions
130
Reduced
148
Sold out
131
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| BLACKROCK, INC. | Increased | 5.7M | May 13, 2026 |
| BLACKROCK, INC. | Increased | 5.7M | Feb 12, 2026 |
| VAN BERKOM & ASSOCIATES INC. | Increased | 4.5M | May 14, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 3.2M | May 15, 2026 |
| VANGUARD GROUP INC | Increased | 2.8M | Jan 29, 2026 |
| WASATCH ADVISORS LP | Increased | 2.7M | Feb 12, 2026 |
| PRINCIPAL FINANCIAL GROUP INC | Increased | 2.2M | May 4, 2026 |
| WELLINGTON MANAGEMENT GROUP LLP | Increased | 2.0M | Feb 17, 2026 |
| WASATCH ADVISORS LP | Reduced | 1.9M | Apr 21, 2026 |
| MILLENNIUM MANAGEMENT LLC | Increased | 1.8M | May 15, 2026 |
| GOLDMAN SACHS GROUP INC | Increased | 1.7M | May 15, 2026 |
| TWO SIGMA INVESTMENTS, LP | Increased | 1.7M | May 15, 2026 |
| MORGAN STANLEY | Increased | 1.6M | Feb 13, 2026 |
| PRINCIPAL FINANCIAL GROUP INC | Increased | 1.5M | Feb 2, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Increased | 1.4M | May 7, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.