Vital Farms, Inc.
- Open
- 11.28
- Day high
- 11.70
- Day low
- 11.09
- Prev close
- 11.30
- Volume
- 1.8M
- Mkt cap
- $498M
- P/E (TTM)
- 10.8
- EPS (TTM)
- $1.08
- P/B
- 1.5
- P/S
- 0.6
- Yield
- —
- Per share
- —
- ▲Insiders net buying $422K over the last 3 months (11 open-market buys, 0 sales)
- ◆Cluster buying — multiple insiders bought within days
- 🏛Institutions accumulating (13F)
Vital Farms, Inc. (VITL) is a Consumer Defensive company listed on NASDAQ. The stock is down 70% over the past year. Over the trailing 3 months, insiders filed 11 open-market buys and 0 sales (SEC Form 4).
Vital Farms, Inc. (VITL) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 7 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
VITL earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 7, 2026 | $0.09 | $-0.03 | -133.3% | $187M | +2.6% |
| Feb 26, 2026 | $0.38 | $0.35 | -7.9% | $214M | +0.3% |
| Aug 7, 2025 | $0.27 | $0.36 | +33.3% | $185M | -3.4% |
| May 8, 2025 | $0.26 | $0.37 | +42.3% | $162M | -5.0% |
| Feb 27, 2025 | $0.15 | $0.23 | +53.3% | $166M | -0.6% |
| Nov 7, 2024 | $0.12 | $0.16 | +33.3% | $145M | -9.6% |
| Aug 8, 2024 | $0.20 | $0.36 | +80.0% | $147M | +6.5% |
| May 9, 2024 | $0.21 | $0.43 | +104.8% | $148M | +8.0% |
| Mar 7, 2024 | $0.09 | $0.17 | +88.9% | $136M | +3.0% |
| Nov 2, 2023 | $0.05 | $0.10 | +100.0% | $110M | -16.6% |
| Aug 3, 2023 | $0.07 | $0.15 | +114.3% | $106M | +0.4% |
| May 4, 2023 | $0.05 | $0.16 | +220.0% | $119M | +14.9% |
VITL insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 12, 2026 | Post Denny Mariedirector | Grant | 10,436 | — |
| Jun 12, 2026 | Flanagan Glenda Jdirector | Grant | 10,436 | — |
| Jun 12, 2026 | Ruiz Giseldirector | Grant | 10,436 | — |
| Jun 12, 2026 | Kennedy Kelly J.director | Grant | 10,436 | — |
| Jun 12, 2026 | Amoo-Gottfried Kofi Owusudirector | Grant | 10,436 | — |
| Jun 12, 2026 | Khoury Karldirector | Grant | 10,436 | — |
| Jun 12, 2026 | Cyr William B.director | Grant | 10,436 | — |
| May 21, 2026 | Van Hoven Reena Chauhanofficer: Chief People Officer | Buy | 2,242 | $8.92 |
| May 20, 2026 | Flanagan Glenda Jdirector | Buy | 6,100 | $8.33 |
| May 19, 2026 | Amoo-Gottfried Kofi Owusudirector | Buy | 2,375 | $8.45 |
| May 19, 2026 | Coon Stephanieofficer: Chief Strategy Officer | Grant | 500 | $7.21 |
| May 19, 2026 | Wrede Thiloofficer: Chief Financial Officer | Grant | 500 | $7.21 |
| May 19, 2026 | Coon Stephanieofficer: Chief Strategy Officer | Buy | 5,895 | $8.42 |
| May 19, 2026 | Ruiz Giseldirector | Buy | 6,151 | $8.13 |
| May 19, 2026 | Diez-Canseco Russelldirector, officer: Exec. Chair, President & CEO | Grant | 500 | $7.21 |
Source: VITL SEC Form 4 filings, latest Jun 12, 2026. For informational purposes only — not investment advice.
See the full VITL insider & 13F page →Vital Farms, Inc. company profile
Overview
Vital Farms, Inc. (NASDAQ:VITL) is an ethical food company founded in 2007 and headquartered in Austin, Texas. The company went public in July 2020 and has established itself as a leading producer of pasture-raised eggs and dairy products in the United States. Vital Farms operates on a stakeholder-driven business model that emphasizes animal welfare, environmental sustainability, and supporting family farms. The company has grown from working with a handful of farms to partnering with over 450 family farms across the country, representing one of the largest networks of pasture-raised egg producers in America.
Business
Vital Farms operates in the ethical food industry, specifically focusing on pasture-raised agricultural products that meet higher animal welfare and environmental standards compared to conventional farming. The company's core business revolves around pasture-raised eggs, which are produced by hens that have continuous access to outdoor pastures rather than being confined in cages or barns. Pasture-raised farming represents a premium segment within the broader egg industry, where hens roam freely on grasslands and engage in natural behaviors like foraging, dust bathing, and nesting. This production method requires significantly more land and resources than conventional cage-free or free-range operations, but commands premium pricing due to perceived health, taste, and ethical benefits. The company's product portfolio includes several key segments: 1. Shell eggs represent the vast majority of revenue (approximately 85-90% based on recent financials), sold under the Vital Farms brand in various package sizes and formats. These eggs are marketed as pasture-raised, non-GMO, and produced without antibiotics or hormones. 2. Butter products comprise a growing segment (approximately 10-15% of revenue), recently relaunched with Irish pasture-raised sourcing. The butter line includes regular and ghee varieties. 3. Other egg products include hard-boiled eggs, liquid whole eggs, and egg bite products, representing smaller revenue contributions but expanding the company's presence in convenience and foodservice channels. The company distributes its products through approximately 24,000 retail locations across natural food stores, conventional grocery chains, and club stores, with strong presence in chains like Whole Foods Market, Target, and regional grocers.
Revenue model
Vital Farms generates revenue primarily through product sales to retail grocery chains and distributors, operating on a traditional manufacturer-to-retailer business model. The company sells its products at premium prices - typically 2-3 times the cost of conventional eggs - justified by the higher production costs and perceived value of pasture-raised farming methods. The company's customers are primarily grocery retailers and distributors who then sell to end consumers. Vital Farms has built strong relationships with natural food retailers like Whole Foods Market, as well as expanding into conventional grocery chains including Target, Kroger, and regional supermarket chains. Revenue generation faces several key margin drivers: Positive margin factors include the company's strong brand recognition and consumer loyalty, which supports premium pricing power. The growing consumer awareness of animal welfare and sustainable farming practices creates tailwinds for demand. Vital Farms' scale advantages in sourcing, processing, and distribution help optimize costs as volume grows. The company's direct relationships with family farms provide supply chain control and quality assurance. Negative margin pressures stem from inherently higher production costs of pasture-raised farming, including increased land requirements, feed costs, and labor intensity. The company faces exposure to commodity price volatility for feed inputs like corn and soy. Transportation costs are significant given the perishable nature and geographic distribution of products. Avian influenza outbreaks can disrupt supply and increase costs industry-wide. Economic downturns may pressure consumers to trade down from premium products to conventional alternatives. The company also faces ongoing investments in capacity expansion and farm network development that pressure near-term margins. The business model requires continuous investment in expanding the farm network to meet growing demand, as pasture-raised production cannot be easily scaled up quickly due to land requirements and farmer training needs.
Competitive moat
Vital Farms possesses a moderate but meaningful economic moat built primarily around brand differentiation and supply chain advantages within the niche pasture-raised segment. The company's moat stems from several key factors that create barriers to entry and competitive advantages. The company's strongest moat component is its brand trust and consumer loyalty. Vital Farms has built significant brand recognition in the premium egg category, with aided brand awareness reaching 31% and strong household penetration of 11.3% of US households. The brand represents transparency, animal welfare, and ethical farming practices that resonate with target consumers, creating switching costs based on values alignment rather than just product attributes. Supply chain control represents another meaningful advantage. Vital Farms has developed relationships with over 450 family farms and invested in processing infrastructure including the Egg Central Station facility and planned Indiana facility. This network took years to build and requires ongoing farmer education, certification, and relationship management that would be difficult for competitors to replicate quickly. The company's superior performance during avian influenza outbreaks (affecting less than 0.5% of hens versus industry-wide devastation) demonstrates the quality of its farm network and biosecurity practices. However, the moat faces several limitations and competitive threats. The pasture-raised farming methods are not proprietary and can be replicated by competitors with sufficient capital and time investment. Large food companies like Unilever (with their acquisition of other ethical food brands) or established egg producers could potentially enter the space with greater resources. Private label pasture-raised products from retailers represent a growing threat to branded premium products. The company's moat is also geographically constrained within the US market and dependent on continued consumer willingness to pay premium prices. Economic pressures could drive consumers toward lower-cost alternatives, potentially eroding the brand's pricing power. Additionally, the company operates in a relatively small niche that, while growing, may face natural size limitations as it represents a premium segment of the broader egg market. Overall, Vital Farms has built a defendable position within its niche, but the moat is not exceptionally wide and requires continuous investment in brand building and supply chain expansion to maintain competitive advantages.
Risks & safety
The company demonstrates strong financial safety with solid balance sheet metrics and improving profitability trends. Liquidity and Solvency: • Cash position of $156.3 million with minimal debt (debt-to-equity ratio of 0.067) • Current ratio of 3.35 indicating strong short-term liquidity • Positive free cash flow of $2.1 million in Q1 2025, with strong annual free cash flow of $36.2 million in 2024 • No significant solvency concerns given low leverage and strong cash generation Valuation Metrics: • Trading at P/E ratio of 19.9x based on recent earnings, reasonable for growth profile • EV/EBITDA of 11.0x appears reasonable given 22% revenue growth guidance • Price-to-book ratio of 4.67x reflects premium but not excessive valuation • Graham number suggests potential undervaluation relative to asset base Other Considerations: • Strong return on equity of 5.8% and improving profitability trends • Revenue visibility supported by long-term consumer trends toward ethical food • Some exposure to commodity price volatility and avian influenza risks • Capital intensity requirements for continued farm network expansion may pressure cash flows
Recent development
Over the past few years, Vital Farms has executed several key strategic initiatives focused on scaling operations and expanding market reach. The company has dramatically expanded its farm network, growing from approximately 300 family farms in 2022 to over 450 farms currently, representing more than 8.2 million hens under contract. This expansion required significant investment in farmer relationships, training, and quality assurance systems. Infrastructure investments have been substantial, including expanding the Egg Central Station facility to support $800 million in annual egg revenue capacity and announcing plans for a new egg washing and packing facility in Seymour, Indiana, expected to open by early 2027. The company is also adding new egg grading line capacity to increase processing efficiency by 30%. The company has pursued product line diversification through relaunching its butter business with Irish pasture-raised sourcing, moving away from previous domestic suppliers. This transition addresses supply chain constraints and quality consistency issues while expanding the addressable market beyond eggs. Brand building and market expansion efforts have included launching new marketing campaigns like "Good Eggs. No Shortcuts" and focusing on women's sports advertising partnerships. The company has significantly increased distribution points across both natural and conventional grocery channels, reaching approximately 24,000 retail locations. Operational improvements include implementing digital transformation initiatives with a new ERP system, appointing key leadership positions including a Chief Supply Chain Officer, and developing company-owned accelerator farms for research and development purposes. The company has also demonstrated superior biosecurity practices, experiencing minimal impact from avian influenza outbreaks that devastated much of the industry. These strategic moves position Vital Farms for its stated goal of reaching $1 billion in net revenue by 2027, representing continued aggressive growth from the current $600+ million revenue base.
VITL company profile · for informational purposes only — not investment advice.
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