Nature's Sunshine Products, Inc.
- Open
- 21.85
- Day high
- 22.03
- Day low
- 21.28
- Prev close
- 21.80
- Volume
- 73K
- Mkt cap
- $379M
- P/E (TTM)
- 19.4
- EPS (TTM)
- $1.11
- P/B
- 2.3
- P/S
- 0.8
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$742K over the last 3 months (0 open-market buys, 5 sales)
- 🏛Institutions accumulating (13F)
Nature's Sunshine Products, Inc. (NATR) is a Consumer Defensive company listed on NASDAQ. The stock is up 47% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 5 sales (SEC Form 4).
Nature's Sunshine Products, Inc. (NATR) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 2 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
NATR earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 7, 2026 | $0.20 | $0.30 | +46.3% | $123M | +0.6% |
| Mar 10, 2026 | $0.19 | $0.23 | +19.5% | $124M | -0.6% |
| Nov 6, 2025 | $0.19 | $0.36 | +89.5% | $128M | +5.5% |
| Jul 31, 2025 | $0.18 | $0.35 | +94.4% | $115M | -3.9% |
| Mar 11, 2025 | $0.20 | $-0.02 | -110.0% | $118M | +8.1% |
| Nov 7, 2024 | $0.14 | $0.23 | +64.3% | $115M | +4.7% |
| Aug 8, 2024 | $0.25 | $0.07 | -72.0% | $111M | -1.5% |
| Mar 12, 2024 | $0.15 | $0.45 | +200.0% | $109M | -2.0% |
| Mar 15, 2023 | $0.02 | $0.10 | +350.0% | $103M | +2.5% |
| Nov 3, 2022 | $0.10 | $-0.06 | -160.0% | $105M | +1.4% |
| May 5, 2022 | $0.27 | $-0.03 | -111.1% | $110M | +0.5% |
| Mar 8, 2022 | $0.09 | $0.68 | +655.6% | $118M | +7.8% |
NATR insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 29, 2026 | Herbert Kevin R.officer: EVP & President, North America | Tax | 1,976 | $21.02 |
| Jun 15, 2026 | Herbert Kevin R.officer: EVP & President, North America | Sell | 866 | $20.75 |
| Jun 15, 2026 | Herbert Kevin R.officer: EVP & President, North America | Sell | 1,134 | $20.63 |
| Jun 11, 2026 | Yates Bryant Jofficer: EVP & President, Europe | Sell | 11,968 | $19.90 |
| Jun 3, 2026 | Norman Daniel Cofficer: EVP & President, Asia | Sell | 9,713 | $20.64 |
| May 22, 2026 | Brower Nathan Gofficer: EVP, General Counsel | Sell | 12,015 | $21.84 |
| May 20, 2026 | Fasching Steven J.director | Grant | 4,500 | — |
| May 19, 2026 | Roering Tessdirector | Grant | 4,500 | — |
| May 19, 2026 | Kopf Curtisdirector | Grant | 4,500 | — |
| May 19, 2026 | Yang Rongdirector | Grant | 4,500 | — |
| May 19, 2026 | Fuller Kevin Gregoryofficer: Global Chief Marketing Officer | Grant | 8,984 | — |
| May 19, 2026 | Herbert Kevin R.officer: EVP & President, North America | Grant | 8,326 | — |
| May 19, 2026 | Yates Bryant Jofficer: EVP & President, Europe | Grant | 8,753 | — |
| May 19, 2026 | Fritz Erich Aofficer: EVP, Global Supply Chain | Grant | 9,226 | — |
| May 19, 2026 | Brower Nathan Gofficer: EVP, General Counsel | Grant | 9,001 | — |
Source: NATR SEC Form 4 filings, latest Jun 29, 2026. For informational purposes only — not investment advice.
See the full NATR insider & 13F page →Nature's Sunshine Products, Inc. company profile
Overview
Nature's Sunshine Products, Inc. (NASDAQ:NATR) is a natural health and wellness company founded in 1972 and headquartered in Lehi, Utah. The company has built a global presence over five decades, manufacturing and distributing nutritional supplements and personal care products across Asia, Europe, North America, and Latin America. Nature's Sunshine operates through a direct sales model using independent consultants and distributors, while also expanding its digital commerce capabilities in recent years.
Business
Nature's Sunshine operates in the nutritional supplements and natural health products industry, which encompasses vitamins, minerals, herbal supplements, and wellness-focused personal care items. The dietary supplement industry serves consumers seeking to support their health through products that complement traditional medicine and nutrition. The company's product portfolio spans several categories designed to address various health and wellness needs. General health products form the core offering, including supplements for blood sugar support, bone health, cellular health, cognitive function, joint health, mood enhancement, sexual health, sleep support, sports nutrition, and vision care. These products typically contain vitamins, minerals, herbs, and other natural ingredients formulated to support specific bodily functions. Immunity and cardiovascular products represent another significant segment, offering supplements designed to support the immune system and heart health. The digestive health category includes products aimed at supporting gastrointestinal function and overall digestive wellness. The company also manufactures personal care products under its natural health umbrella, including essential oils, lotions, aloe vera gels, herbal shampoos, skin treatment products, natural toothpaste, and skin cleansers. Additionally, Nature's Sunshine offers weight management products designed to support healthy weight loss and maintenance goals. Products are marketed under two primary brands: Nature's Sunshine and Synergy WorldWide. The company's geographic revenue distribution shows Asia Pacific as the largest segment generating approximately 45% of total revenue, followed by North America at roughly 31%, Europe at 18%, and Latin America contributing the remaining 6% based on recent financial performance.
Revenue model
Nature's Sunshine generates revenue primarily through product sales of nutritional supplements and personal care items. The company operates a direct sales business model utilizing independent consultants and distributors who purchase products at wholesale prices and resell them to end consumers, earning commissions on their sales and recruitment activities. The paying customers fall into two categories: the independent sales force who purchase products for resale, and end consumers who buy products either through distributors or increasingly through the company's digital channels. The company has been expanding its direct-to-consumer digital sales, which now represents approximately 25% of North American sales and has shown strong growth rates of 17-19% in recent quarters. A growing portion of revenue comes from the Subscribe & Thrive autoship program, which represents 26% of total sales. This subscription model provides recurring revenue as customers automatically receive regular shipments of their preferred products, improving customer retention and providing more predictable cash flows. Several factors influence the company's profit margins. Positive margin drivers include the company's ongoing cost optimization initiatives targeting $10 million in gross margin savings through ingredient sourcing improvements, manufacturing efficiencies, and supply chain optimization. The direct sales model also provides higher margins compared to traditional retail distribution. Price increases of approximately 3% have been implemented to offset inflationary pressures. Margin pressures come from raw material inflation, foreign exchange headwinds (as the company operates globally), competitive pricing in the supplement industry, and potential tariff impacts on imported ingredients. The company estimates that proposed tariffs could impact gross margins by $2-3 million annually. Additionally, the need for continuous investment in digital capabilities and field support programs represents ongoing operational expenses that can pressure margins in the short term.
Competitive moat
Nature's Sunshine's competitive moat appears moderate but not exceptionally strong. The company's primary advantages stem from its established global distribution network of independent consultants built over five decades, which creates switching costs for distributors who have invested time building their sales organizations and customer relationships. The company benefits from brand recognition in the natural health space, particularly with signature products like Chlorophyll supplements, and has developed regulatory expertise navigating complex international supplement regulations across multiple markets. The direct sales model provides higher margins than traditional retail and creates a buffer from retail competition. However, the moat faces several vulnerabilities. The nutritional supplement industry has low barriers to entry, with numerous competitors ranging from large pharmaceutical companies to small specialty brands. Products are not patent-protected, and formulations can be relatively easily replicated. The direct sales model, while providing advantages, also faces ongoing scrutiny and regulatory challenges in various markets. Digital disruption poses a significant threat as consumers increasingly purchase supplements online through e-commerce platforms, potentially bypassing the traditional distributor network. Large retailers like Amazon and direct-to-consumer supplement brands with strong digital marketing capabilities represent growing competitive pressure. The company's response through digital transformation and Subscribe & Thrive programs shows recognition of this challenge, but success is not guaranteed. The company's geographic diversification provides some protection, but also exposes it to regulatory changes, economic volatility, and competitive dynamics across multiple markets simultaneously. Overall, while Nature's Sunshine has competitive advantages, the moat is not particularly wide or defensible against well-capitalized competitors or changing consumer purchasing behaviors.
Risks & safety
Nature's Sunshine demonstrates a strong financial safety profile with minimal solvency risk and conservative capital structure. • Cash position: $86.5 million in cash and short-term investments with no meaningful debt (debt-to-equity ratio of 0.09) • Liquidity: Current ratio of 2.41 and quick ratio of 1.50 indicate strong short-term liquidity • Cash generation: Positive free cash flow of $1.5 million in Q1 2025, though variable across quarters • Solvency risk: Minimal given strong balance sheet and cash position • Valuation metrics: - P/E ratio of 12.2 appears reasonable for the growth profile - EV/EBITDA of 3.8 suggests modest valuation - Price-to-book ratio of 1.44 indicates trading near book value - Graham number of 7.1 compared to current price of $12.41 suggests potential overvaluation by traditional value metrics • Other considerations: Revenue volatility across regions, foreign exchange exposure, and dependence on distributor network present operational risks that somewhat offset the strong balance sheet position.
Recent development
Over the past few years, Nature's Sunshine has undergone significant strategic transformation focused on digital modernization and operational efficiency. The company has invested heavily in digital platform upgrades, particularly in North America, improving website load speeds, mobile capabilities, and conversion rates. Digital sales have responded positively, growing 17-19% in recent quarters and now representing 25% of North American sales. A key strategic initiative has been the expansion of the Subscribe & Thrive autoship program, which now accounts for 26% of total sales and provides recurring revenue streams. The company is preparing to launch a comprehensive digital toolkit for distributors in late 2025, featuring AI-powered marketing tools, CRM capabilities, and social media management features to help the sales force compete more effectively in the digital age. In Asia Pacific markets, particularly Japan and Taiwan, the company has rebalanced its consumer proposition, shifting from detox-focused products to vitality-driven offerings with more consumer-friendly packaging and pricing. This strategic pivot has driven strong growth, with Japan sales up 34% and Taiwan up 29% in recent quarters. The company has implemented significant cost optimization initiatives targeting $10 million in annualized savings through ingredient sourcing improvements, manufacturing efficiencies, and supply chain optimization. Management has also been building inventory reserves and extending supplier contracts to prepare for potential tariff impacts and supply chain disruptions. Geographically, the company has been focusing on stabilizing its China operations through digital live streaming models and refining its value proposition, while continuing to invest in high-growth markets like Japan and Taiwan where new customer acquisition has exceeded 20% for multiple consecutive quarters.
NATR company profile · for informational purposes only — not investment advice.
Track NATR with Drillr
SEC filings, earnings calls, insider activity, alt-data signals — all queryable through Drillr's AI terminal and MCP API.
Try Drillr for free