DEO

Diageo plc (LSE:DGE) is a British multinational alcoholic beverages company headquartered in London, United Kingdom. Founded in 1997 through the merger of Guinness and Grand Metropolitan, Diageo traces its roots back to 1886 when Arthur Guinness & Son was incorporated. The company has evolved to become the world's largest spirits producer, owning an extensive portfolio of premium and luxury alcoholic beverage brands across multiple categories including whisky, vodka, gin, tequila, rum, and beer. Diageo operates globally with a presence in over 180 markets, serving both on-trade establishments like bars and restaurants as well as off-trade retail channels.