Wayfair Inc. (W) Insider Trading
Over the last 3 months, W insiders made 0 open-market buys and 11 sales, a net sale of -$14.8M (SEC Form 4). Over the last 6 months, 309 institutions increased and 310 reduced their position (13F).
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
11
Net (3m)
-$14.8M
Insider trades by month Buys Sells
Jan
Feb
Mar
Apr
Jul
Aug
Context3-month price +35.9%Institutions accumulating (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 14, 2026 | Conine Stevendirector | Sell | 23,604 | $103.72 |
| Aug 14, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 55 | $105.43 |
| Aug 14, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 25,137 | $103.71 |
| Aug 14, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 11,524 | $104.68 |
| Aug 14, 2026 | Conine Stevendirector | Sell | 11,248 | $104.69 |
| Aug 14, 2026 | Conine Stevendirector | Sell | 8,724 | $101.98 |
| Aug 14, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 23,259 | $102.87 |
| Aug 14, 2026 | King Jeremydirector | Grant | 2,422 | — |
| Aug 14, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 9,025 | $101.98 |
| Aug 14, 2026 | Conine Stevendirector | Sell | 175 | $105.42 |
| Aug 14, 2026 | JUNG ANDREAdirector | Grant | 2,422 | — |
| Aug 14, 2026 | Conine Stevendirector | Sell | 25,249 | $102.89 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 392 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Option | 27,073 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Tax | 14,357 | $95.14 |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 326 | — |
| Jul 6, 2026 | Tan Fionaofficer: Chief Technology Officer | Option | 1,198 | — |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 22,428 | — |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Tax | 11,347 | $95.14 |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 22,942 | — |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 428 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Sell | 5,925 | $96.29 |
| Jul 6, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Option | 218 | — |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Tax | 11,339 | $95.14 |
| Jul 6, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Option | 182 | — |
| May 4, 2026 | Gulliver Kateofficer: CFO and Chief Admin Officer | Grant | 89,714 | — |
| May 4, 2026 | Blotner Jonofficer: Pres., Commercial & Operations | Grant | 91,768 | — |
| May 4, 2026 | Tan Fionaofficer: Chief Technology Officer | Grant | 108,292 | — |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 3,785 | $79.08 |
| Apr 27, 2026 | Shah Nirajdirector, officer: Chief Executive Officer | Sell | 53,136 | $77.24 |
Source: W SEC Form 4 filings, latest Aug 14, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their W positions over the last 6 months (SEC Form 13F).
Increased
309
New positions
190
Reduced
310
Sold out
79
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| FMR LLC | Increased | 16.3M | May 15, 2026 |
| FMR LLC | Reduced | 16.3M | Aug 13, 2026 |
| CAPITAL WORLD INVESTORS | Increased | 13.8M | May 13, 2026 |
| Capital World Investors | Reduced | 11.2M | Aug 12, 2026 |
| JANE STREET GROUP, LLC | Increased | 6.5M | Aug 14, 2026 |
| BLACKROCK, INC. | Increased | 5.7M | May 13, 2026 |
| JANE STREET GROUP, LLC | Reduced | 5.4M | May 12, 2026 |
| BlackRock, Inc. | Reduced | 5.0M | Aug 7, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | 5.0M | May 14, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | Increased | 4.8M | Aug 13, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 4.7M | May 15, 2026 |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | 4.5M | Aug 13, 2026 |
| Jupiter Topco LLC | New Position | 4.5M | Aug 14, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 4.4M | May 8, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Reduced | 4.2M | Aug 13, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.