Under Armour, Inc.
- Open
- 6.23
- Day high
- 6.43
- Day low
- 6.11
- Prev close
- 6.22
- Volume
- 1.5M
- Mkt cap
- $2.7B
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 1.9
- P/S
- 0.5
- Yield
- —
- Per share
- —
- ▲Insiders net buying $5.9M over the last 3 months (3 open-market buys, 0 sales)
- 🏛Institutions mixed (13F)
Under Armour, Inc. (UA) is a Consumer Cyclical company listed on NYSE. The stock is down 8% over the past year. Over the trailing 3 months, insiders filed 3 open-market buys and 0 sales (SEC Form 4).
Under Armour, Inc. (UA) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
UA earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 12, 2026 | $-0.02 | $-0.03 | -54.0% | $1.2B | +0.4% |
| Feb 6, 2026 | $-0.02 | $0.09 | +681.4% | $1.3B | +14.7% |
| Nov 6, 2025 | $0.02 | $0.04 | +63.5% | $1.3B | -0.2% |
| Aug 8, 2025 | $0.02 | $0.02 | -18.3% | $1.1B | -13.2% |
| Feb 6, 2025 | $0.03 | $0.08 | +166.7% | $1.4B | +20.6% |
| Nov 7, 2024 | $0.20 | $0.30 | +50.0% | $1.4B | +1.2% |
| Aug 8, 2024 | $-0.08 | $0.01 | +112.5% | $1.2B | +3.9% |
| May 16, 2024 | $0.08 | $0.11 | +35.2% | $1.3B | +0.4% |
| Feb 8, 2024 | $0.11 | $0.19 | +72.7% | $1.5B | -1.1% |
| Feb 8, 2023 | $0.09 | $0.16 | +79.6% | $1.6B | +2.0% |
| Nov 3, 2022 | $0.16 | $0.20 | +24.4% | $1.6B | +1.5% |
| Aug 3, 2022 | $0.03 | $0.03 | +4.5% | $1.3B | +1.0% |
UA insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 19, 2026 | Plank Kevin Adirector, 10 percent owner, officer: President and CEO | Tax | 61,636 | — |
| May 19, 2026 | Shadman Mehriofficer: Chief Legal Officer | Tax | 23,490 | — |
| May 19, 2026 | Liedtke Ericofficer: Chief Marketing Officer | Tax | 34,233 | — |
| May 18, 2026 | Taleghani Rezaofficer: Chief Financial Officer | Grant | 957,855 | $4.96 |
| May 18, 2026 | Trent Karaofficer: Chief Merchandising Officer | Grant | 226,815 | — |
| May 18, 2026 | Aumen Eric Jofficer: Chief Accounting Officer | Tax | 7,467 | — |
| May 18, 2026 | Peake Adamofficer: President of the Americas | Grant | 189,013 | — |
| May 18, 2026 | Curran Shawnofficer: Chief Supply Chain Officer | Tax | 52,849 | — |
| May 18, 2026 | Curran Shawnofficer: Chief Supply Chain Officer | Grant | 189,013 | — |
| May 18, 2026 | Peake Adamofficer: President of the Americas | Tax | 8,422 | — |
| May 18, 2026 | Trent Karaofficer: Chief Merchandising Officer | Tax | 54,907 | — |
| May 18, 2026 | Aumen Eric Jofficer: Chief Accounting Officer | Grant | 60,484 | — |
| May 14, 2026 | WATSA V PREM ET AL10 percent owner | Buy | 739,521 | $4.97 |
| May 14, 2026 | WATSA V PREM ET AL10 percent owner | Buy | 100 | $5.00 |
| May 14, 2026 | WATSA V PREM ET AL10 percent owner | Buy | 438,723 | $4.99 |
Source: UA SEC Form 4 filings, latest May 19, 2026. For informational purposes only — not investment advice.
See the full UA insider & 13F page →Under Armour, Inc. company profile
Overview
Under Armour, Inc. (NYSE:UA) is an American athletic apparel, footwear, and accessories company founded in 1996 by Kevin Plank in his grandmother's basement in Washington, D.C. The company went public in 2005 and is headquartered in Baltimore, Maryland. Under Armour has grown from a small startup focused on moisture-wicking athletic shirts to a global brand competing with industry giants like Nike and Adidas. The company operates in over 100 countries and has built its reputation around performance-enhancing athletic wear designed to help athletes perform better in various sports and training activities.
Business
Under Armour operates in the athletic apparel and footwear industry, which is part of the broader sportswear market. The company designs, develops, markets, and distributes performance-oriented athletic products for men, women, and youth across multiple categories. The company's business is organized around three main product categories. Apparel represents the largest segment, offering performance clothing in three fit types: compression (tight-fitting), fitted (athletic cut), and loose (relaxed fit). Their signature technologies include HeatGear for hot weather (moisture-wicking and cooling), ColdGear for cold weather (insulation and warmth), and AllSeasonGear for moderate temperatures. Footwear is the second major category, covering running shoes, training footwear, basketball shoes, cleated sports shoes, and outdoor applications. Their HOVR technology provides energy return and cushioning in running shoes. Accessories round out the portfolio with gloves, bags, headwear, and sports masks. Under Armour also operates digital platforms including MapMyRun and MapMyRide, which provide fitness tracking services and generate revenue through digital subscriptions and advertising. The company's brand portfolio includes the main UNDER ARMOUR brand along with sub-brands like UA, and product-specific brands like ARMOUR FLEECE and ARMOUR BRA. The athletic apparel industry is highly competitive and driven by innovation in fabric technology, design aesthetics, and brand marketing. Companies compete on performance benefits, style, brand prestige, and athlete endorsements. The industry serves both serious athletes and casual consumers who wear athletic apparel as everyday fashion, a trend known as "athleisure."
Revenue model
Under Armour generates revenue through multiple channels and business models. The primary revenue stream comes from product sales through wholesale and direct-to-consumer channels. The wholesale business sells products to national and regional sporting goods chains, independent retailers, specialty stores, department stores, and institutional customers like athletic departments and professional teams. The direct-to-consumer segment includes both physical retail stores (422 brand and factory outlets) and e-commerce platforms. The company's customers fall into several categories. Wholesale customers are retailers who purchase products for resale, while end consumers are individual athletes and fitness enthusiasts who buy products for personal use. Under Armour also serves institutional customers including schools, colleges, and professional sports teams that purchase uniforms and team gear. The digital platforms generate revenue from subscription fees and advertising from fitness app users. Several factors influence Under Armour's profitability margins. Positive factors include successful product innovation that commands premium pricing, growth in higher-margin direct-to-consumer sales, international expansion in markets with less competition, and operational efficiencies in manufacturing and distribution. Negative factors include intense competition from Nike and Adidas leading to promotional pressure, supply chain disruptions affecting costs, currency fluctuations impacting international operations, and the need for continuous investment in marketing and athlete endorsements to maintain brand relevance. The company's margins are also affected by the mix between apparel (higher margins) and footwear (lower margins but growing category).
Competitive moat
Under Armour operates in a highly competitive industry with limited sustainable competitive advantages. The company's primary moat comes from brand recognition and technological innovation, though these advantages are relatively weak compared to industry leaders Nike and Adidas. The company's brand strength is built around performance and innovation, particularly in moisture-wicking and temperature-regulating fabrics. Under Armour has established relationships with professional athletes and sports teams, which provides marketing credibility and product testing opportunities. Their focus on the 16-20 year old varsity athlete demographic gives them a specific market niche, though this also limits their addressable market compared to broader lifestyle brands. However, Under Armour's moat is not particularly strong. The athletic apparel industry has low barriers to entry in terms of manufacturing, and fabric technologies can be replicated or improved upon by competitors. Nike and Adidas have significantly larger marketing budgets, more extensive distribution networks, and stronger brand recognition globally. New entrants like Lululemon have successfully captured market share in specific segments like women's athleisure. The company's digital platforms (MapMyRun and MapMyRide) provide some differentiation and customer data, but these face competition from numerous fitness apps and wearable device ecosystems. Under Armour's competitive position is further challenged by its smaller scale compared to Nike and Adidas, limiting its ability to secure premium retail placement and negotiate favorable terms with suppliers and distributors.
Risks & safety
Under Armour presents a moderate margin of safety with mixed financial health indicators. Liquidity and Solvency: • Strong cash position with $727 million in cash and short-term investments as of Q3 2025 • Healthy current ratio of 2.01, indicating good short-term liquidity • Positive free cash flow of $263 million in Q3 2025, showing operational cash generation • Debt-to-equity ratio of 0.66, representing manageable but notable leverage • No immediate solvency concerns given cash levels and operational cash flow Valuation Metrics: • EV/EBITDA of 11.4x appears reasonable for a consumer brand • Price-to-book ratio of 1.8x suggests modest premium to book value • Recent profitability volatility with net income ranging from -$305 million to +$170 million across recent quarters • Graham number analysis suggests potential undervaluation relative to historical metrics Other Considerations: • Seasonal business with working capital fluctuations affecting quarterly cash flows • Ongoing brand repositioning and international expansion require continued investment • Competitive industry pressures may limit pricing power and margin expansion
Recent development
Under Armour has undergone significant strategic transformation over the past few years, centered around the "Protect This House 3" (PTH 3) initiative launched in 2023. This strategy focuses on three key priorities: driving global brand heat, delivering elevated design and products, and driving growth in North America. The company has made a major leadership change with Stephanie Linnartz joining as CEO in March 2024, bringing fresh perspective to the brand's direction. Under her leadership, Under Armour is expanding beyond its traditional performance athletics focus into the Sportstyle and lifestyle categories, targeting the growing athleisure market while maintaining its core performance credentials. Product innovation remains central to the strategy, with continued investment in proprietary technologies like HOVR footwear cushioning and fabric innovations in HeatGear and ColdGear lines. The company is particularly focused on footwear expansion, viewing this as a significant growth opportunity given the category's current $1.5 billion revenue base and potential for further development. International expansion has shown strong momentum, with EMEA revenue growing 14% and APAC revenue up 24% in fiscal 2023. The company is also prioritizing the women's business as an underserved growth opportunity. The digital platforms MapMyRun and MapMyRide continue to provide customer engagement and data insights, though they represent a small portion of overall revenue. The strategic focus includes selective distribution channel management to maintain brand premium positioning while expanding reach, particularly in international markets where Under Armour has less market penetration than in North America.
UA company profile · for informational purposes only — not investment advice.
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