comScore, Inc.
- Open
- 5.36
- Day high
- 5.36
- Day low
- 5.17
- Prev close
- 5.16
- Volume
- 67K
- Mkt cap
- $80M
- P/E (TTM)
- 0.8
- EPS (TTM)
- $6.64
- P/B
- 0.4
- P/S
- 0.2
- Yield
- —
- Per share
- —
- ▲Insiders net buying $247K over the last 3 months (3 open-market buys, 0 sales)
- ◆Cluster buying — multiple insiders bought within days
- 🏛Institutions reducing (13F)
comScore, Inc. (SCOR) is a Communication Services company listed on NASDAQ. The stock is down 19% over the past year. Over the trailing 3 months, insiders filed 3 open-market buys and 0 sales (SEC Form 4). Drillr has 1 published research article covering SCOR.
comScore, Inc. (SCOR) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
SCOR earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 12, 2026 | $0.13 | $-0.93 | -818.7% | $79M | -4.8% |
| May 14, 2026 | $0.29 | $-0.30 | -203.4% | $85M | -0.1% |
| Mar 17, 2026 | $1.94 | $6.48 | +234.0% | $93M | +8.8% |
| Nov 4, 2025 | $1.94 | $-0.63 | -132.5% | $89M | -3.5% |
| Mar 4, 2025 | $1.72 | $-0.27 | -115.7% | $95M | +3.6% |
| Mar 6, 2024 | $0.80 | $-6.69 | -936.2% | $95M | -2.7% |
| Feb 28, 2023 | $-1.40 | $-0.80 | +42.9% | $98M | +2.8% |
| Feb 28, 2022 | $-2.40 | $-0.20 | +91.7% | $97M | -0.4% |
| May 6, 2021 | $-3.80 | $-9.80 | -157.9% | $90M | +1.0% |
| Mar 10, 2021 | $-3.20 | $-3.60 | -12.5% | $90M | — |
| May 7, 2020 | $-6.00 | $-3.80 | +36.7% | $90M | -34.5% |
| Feb 27, 2020 | $-5.80 | $-6.20 | -6.9% | $95M | -8.8% |
SCOR insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 31, 2026 | LIVEK WILLIAM PAULdirector | Buy | 20,000 | $5.23 |
| Aug 27, 2026 | McLaughlin Matthew F.director, officer: Chief Executive Officer | Buy | 20,000 | $5.26 |
| Aug 24, 2026 | Kline Daviddirector | Buy | 7,000 | $5.29 |
| Aug 21, 2026 | Curry Mary Margaretofficer: See Remarks | Grant | 60,000 | — |
| Aug 21, 2026 | Sharma Smritiofficer: See Remarks | Grant | 60,000 | — |
| Jul 6, 2026 | Cerberus Capital Management, L.P.director, 10 percent owner: | Grant | 16,461 | $0.00 |
| Jul 6, 2026 | CHARTER COMMUNICATIONS, INC. /MO/10 percent owner | Grant | 16,461 | — |
| Jul 2, 2026 | Kline Daviddirector | Grant | 16,461 | — |
| Jul 2, 2026 | LIVEK WILLIAM PAULdirector | Grant | 16,461 | — |
| Jun 18, 2026 | McLaughlin Matthew F.director, officer: Chief Executive Officer | Grant | 400,000 | — |
| Jun 18, 2026 | CHARTER COMMUNICATIONS, INC. /MO/10 percent owner | Option | 20,000 | — |
| Jun 18, 2026 | McLaughlin Matthew F.director, officer: Chief Executive Officer | Grant | 303,030 | — |
| Jun 18, 2026 | LIVEK WILLIAM PAULdirector | Option | 10,000 | — |
| Jun 18, 2026 | McLaughlin Matthew F.director, officer: Chief Executive Officer | Option | 10,000 | — |
| Jun 18, 2026 | Wendling Brian Jdirector | Option | 10,000 | — |
Source: SCOR SEC Form 4 filings, latest Aug 31, 2026. For informational purposes only — not investment advice.
See the full SCOR insider & 13F page →comScore, Inc. company profile
Overview
comScore, Inc. (NASDAQ:SCOR) is a digital analytics and measurement company founded in 1999 and headquartered in Reston, Virginia. The company went public in 2007 and has evolved from a traditional web analytics provider into a cross-platform audience measurement and advertising verification company. comScore serves the media and advertising industry by providing data and insights on consumer behavior across digital platforms, television, and movie theaters. The company has undergone significant strategic transformation in recent years, shifting from legacy syndicated data products toward transactional, cross-platform measurement solutions that address the increasingly fragmented media landscape.
Business
comScore operates in the digital measurement and analytics industry, providing audience measurement, advertising verification, and consumer behavior insights across multiple media platforms. The company's core business revolves around measuring and analyzing how consumers interact with content and advertisements across computers, smartphones, tablets, connected TVs, and traditional television. The company operates through three primary business segments. Content & Ad Measurement represents the largest segment at approximately 85% of total revenue, generating $301.1 million in 2024. This segment includes syndicated audience measurement products like Media Metrix (measuring websites and apps), Video Metrix (digital video consumption), and TV Essentials (television viewing data). Within this segment, Cross-Platform solutions have emerged as a key growth driver, generating $40.5 million in 2024 with 20% year-over-year growth. These solutions include Comscore Campaign Ratings for verifying mobile and desktop video campaigns, and validated Campaign Essentials for ad fraud detection and brand safety verification. The Movies Business accounts for roughly 10% of revenue at $37.1 million in 2024, providing real-time box office tracking and movie viewership analytics to studios and distributors. This segment has shown consistent growth, up 5% in 2024. Research & Insights Solutions comprises the remaining 15% of revenue at $54.9 million in 2024, offering custom analytics and consumer lifestyle insights through products like Plan Metrix. This segment has been declining as the company shifts focus toward its core measurement offerings. The company's products address a fundamental challenge in modern advertising: the fragmentation of media consumption across multiple platforms and devices. Traditional measurement methods struggle to provide unified audience insights when consumers watch content on Netflix, browse social media on mobile devices, and view traditional TV programming. comScore's cross-platform solutions attempt to create a unified view of consumer behavior across these touchpoints.
Revenue model
comScore generates revenue primarily through subscription-based software-as-a-service (SaaS) contracts and transactional measurement services. The company's customers include digital publishers, television networks, movie studios, brand advertisers, advertising agencies, and technology platforms. Revenue is typically contracted on annual or multi-year agreements, providing relatively predictable recurring revenue streams. The traditional syndicated products generate revenue through subscription fees where clients pay for access to standardized audience measurement data and analytics platforms. These products have faced pressure as clients increasingly demand customized, real-time insights rather than standardized reports. The newer cross-platform and transactional products operate on usage-based pricing models, where revenue scales with the volume of campaigns measured or audiences analyzed. Several factors influence comScore's profit margins. Positive margin drivers include the shift toward higher-margin cross-platform products, operational efficiency improvements from technology investments, and the scalable nature of data products once infrastructure is established. The company's data collection infrastructure, built over decades, provides economies of scale as additional clients can be served with relatively low incremental costs. Negative margin pressures come from macroeconomic headwinds affecting advertising spending, competition from tech giants like Google and Facebook that offer proprietary measurement tools, and the ongoing investment required to maintain data collection panels and technology infrastructure. The decline in traditional syndicated revenue has pressured margins as the company transitions to new product lines. Additionally, regulatory changes around data privacy and the deprecation of third-party cookies have required significant investment in new measurement methodologies, impacting short-term profitability while positioning the company for future growth.
Competitive moat
comScore's competitive moat is moderate but faces significant challenges from both traditional competitors and technology platforms. The company's primary moat stems from its extensive data collection infrastructure, including panels of consumers who provide viewing and browsing behavior data across multiple devices. Building and maintaining these panels requires substantial time and investment, creating barriers to entry for new competitors. The company's relationships with major advertising agencies and holding companies provide some switching cost advantages, as these clients have integrated comScore's data into their planning and buying workflows. Multi-year contracts with agencies create revenue stability and make client defection more difficult. comScore's cross-platform measurement capabilities also differentiate it from single-platform competitors, as few companies can provide unified audience insights across traditional TV, connected TV, mobile, and desktop environments. However, comScore's moat faces serious erosion from several directions. Technology platforms like Google, Facebook, Amazon, and streaming services possess first-party data that is often more comprehensive and timely than comScore's panel-based measurements. These platforms can offer measurement services as part of their advertising ecosystems, potentially displacing third-party measurement providers. The deprecation of third-party cookies and increasing privacy regulations have made traditional measurement methods less effective, forcing comScore to invest heavily in new methodologies without guaranteed success. Traditional competitors like Nielsen have similar capabilities and longer-established relationships in television measurement. Newer entrants focused on specific platforms or measurement techniques can offer more specialized solutions. The company's financial constraints limit its ability to invest in new technologies and compete with better-funded rivals. Overall, while comScore maintains competitive advantages in cross-platform measurement, its moat is under pressure and requires continuous investment to maintain relevance in a rapidly evolving industry.
Risks & safety
comScore's margin of safety appears limited based on current financial metrics and market position. The company faces near-term solvency concerns despite recent operational improvements. Liquidity and Solvency: - Cash position of $31.0 million as of Q1 2025, improved from $20.0 million in Q3 2024 - Current ratio of 0.74, indicating current liabilities exceed current assets by significant margin - Negative working capital of approximately $35 million - Positive free cash flow of $8.7 million in Q1 2025, showing operational improvement - Total debt-to-equity ratio of -1.60, reflecting negative book value Valuation Metrics: - EV/EBITDA of 2.42 based on Q1 2025 positive EBITDA of $2.6 million - Price-to-book ratio of -2.60 due to negative book value - Market capitalization of approximately $25 million, significantly below tangible book value Other Considerations: - Revenue decline of 4.1% in 2024 to $356 million, though showing signs of stabilization - Adjusted EBITDA margin guidance of 12-15% for 2025 suggests improving profitability - Restructured debt agreements provide some breathing room but maturity dates remain a concern - Dependence on successful execution of cross-platform product strategy for long-term viability
Recent development
Over the past few years, comScore has undergone significant strategic transformation aimed at positioning itself as a leader in cross-platform audience measurement. The company has shifted focus from traditional syndicated data products toward transactional, real-time measurement solutions that address the fragmented media landscape. Key strategic initiatives include the development and scaling of Cross-Platform Campaign Ratings (CCR), which provides unified measurement across desktop, mobile, and connected TV advertising campaigns. This product has shown strong growth, with cross-platform revenue increasing 20% in 2024 to $40.5 million. The company has also invested heavily in Proximic, its predictive audience targeting solution, which has demonstrated high double-digit growth and addresses the industry's shift away from third-party cookies. Product launches and partnerships have been central to the transformation strategy. In January 2025, comScore launched Comscore Content Measurement, expanding beyond advertising measurement into content analytics. The company has formed strategic partnerships with major platforms including Trade Desk for programmatic advertising integration, and has secured MRC accreditation for its TV measurement capabilities. Recent partnerships with Magnite for Certified Deal IDs and the integration of Meta Platforms data into cross-platform measurement demonstrate the company's efforts to work with major industry players. Operational improvements have focused on addressing legacy technical debt and improving data delivery capabilities. The company has added key leadership talent, including a new Chief Marketing Officer and Chief Data and Analytics Officer, to drive product development and market positioning. Cost restructuring efforts, including the renegotiation of the Charter deal saving an estimated $35 million over six years, have improved the company's financial position while maintaining service capabilities. The strategic pivot reflects comScore's recognition that traditional web analytics and syndicated data products face declining demand, while cross-platform measurement and advertising verification represent growth opportunities in an increasingly complex media ecosystem.
SCOR company profile · for informational purposes only — not investment advice.
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