Starbucks Corporation
- Open
- 104.96
- Day high
- 104.96
- Day low
- 103.22
- Prev close
- 104.60
- Volume
- 1.9M
- Mkt cap
- $117.4B
- P/E (TTM)
- 78.1
- EPS (TTM)
- $1.33
- P/B
- -13.9
- P/S
- 3.1
- Yield
- 2.40%
- Per share
- $2.47
- ▼Insiders net selling -$864K over the last 3 months (0 open-market buys, 6 sales)
- 🏛Institutions mixed (13F)
Starbucks Corporation (SBUX) is a Consumer Cyclical company listed on NASDAQ. The stock is up 14% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 6 sales (SEC Form 4). Drillr has 1 published research article covering SBUX.
Starbucks Corporation (SBUX) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 15 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
SBUX earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Apr 28, 2026 | $0.43 | $0.50 | +17.6% | $9.5B | +4.0% |
| Jan 28, 2026 | $0.59 | $0.56 | -4.4% | $9.9B | +2.6% |
| Oct 29, 2025 | $0.56 | $0.52 | -6.5% | $9.6B | +2.6% |
| Jul 29, 2025 | $0.65 | $0.50 | -22.7% | $9.5B | +1.7% |
| Jan 28, 2025 | $0.68 | $0.69 | +1.5% | $9.4B | +0.9% |
| Oct 30, 2024 | $1.03 | $0.80 | -22.3% | $9.1B | -1.4% |
| Jul 30, 2024 | $0.93 | $0.93 | +0.0% | $9.1B | -1.5% |
| Apr 30, 2024 | $0.79 | $0.68 | -13.9% | $8.6B | -6.1% |
| Jan 30, 2024 | $0.93 | $0.90 | -3.2% | $9.4B | -0.1% |
| Nov 2, 2023 | $0.97 | $1.06 | +9.3% | $9.4B | +7.0% |
| May 2, 2023 | $0.65 | $0.74 | +13.8% | $8.7B | +3.8% |
| Feb 2, 2023 | $0.77 | $0.75 | -2.6% | $8.7B | -0.9% |
SBUX insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 17, 2026 | KELLY SARAofficer: evp, chief partner officer | Tax | 316 | $101.59 |
| Jun 15, 2026 | BREWER BRADYofficer: ceo, International | Sell | 588 | $100.00 |
| Jun 9, 2026 | BREWER BRADYofficer: ceo, International | Sell | 1,641 | $94.33 |
| May 7, 2026 | BREWER BRADYofficer: ceo, International | Sell | 2,229 | $104.81 |
| Apr 30, 2026 | KELLY SARAofficer: evp, chief partner officer | Sell | 2,000 | $105.00 |
| Apr 21, 2026 | BREWER BRADYofficer: ceo, International | Sell | 588 | $100.00 |
| Apr 8, 2026 | BREWER BRADYofficer: ceo, International | Sell | 1,641 | $90.00 |
| Mar 27, 2026 | ALLISON RICHARD E JRdirector | Grant | 3,991 | — |
| Mar 27, 2026 | FORD BETHdirector | Grant | 3,937 | — |
| Mar 27, 2026 | Zhang Weidirector | Grant | 3,667 | — |
| Mar 27, 2026 | KNUDSTORP JORGEN VIGdirector | Grant | 4,746 | — |
| Mar 27, 2026 | MAYER MARISSA Adirector | Grant | 3,667 | — |
| Mar 27, 2026 | Campion Andrewdirector | Grant | 4,099 | — |
| Mar 27, 2026 | Moyo Dambisa Fdirector | Grant | 2,265 | — |
| Mar 27, 2026 | Mohan Nealdirector | Grant | 3,667 | — |
Source: SBUX SEC Form 4 filings, latest Jun 17, 2026. For informational purposes only — not investment advice.
See the full SBUX insider & 13F page →Starbucks Corporation company profile
Overview
Starbucks Corporation (NASDAQ:SBUX) is a global coffeehouse chain founded in 1971 in Seattle, Washington. Originally starting as a single store selling coffee beans and equipment, Starbucks transformed under Howard Schultz's leadership in the 1980s into the world's largest coffeehouse company. The company went public in 1992 and has since grown to operate over 38,000 stores across more than 80 countries. Today, Starbucks is synonymous with premium coffee culture and the "third place" concept - a comfortable space between home and work where customers can gather, work, and socialize.
Business
Starbucks operates as a specialty coffee roaster, marketer, and retailer in the global coffee industry. The coffee industry encompasses everything from bean cultivation and processing to retail sales of coffee beverages and related products. Starbucks positions itself in the premium segment of this market, focusing on high-quality arabica coffee beans and handcrafted beverages. The company operates through three primary business segments. The North America segment represents the largest portion of revenue, generating approximately 70% of total company revenue through company-operated stores in the United States and Canada. These locations serve as coffeehouses offering freshly brewed coffee, espresso-based drinks, teas, and food items including pastries, sandwiches, and lunch options. The International segment accounts for roughly 25% of revenue and includes both company-operated and licensed stores across markets like the United Kingdom, Japan, and other countries excluding China. China, while part of the International segment, is often reported separately due to its strategic importance and represents a significant growth market for the company. The Channel Development segment contributes about 5% of revenue and focuses on expanding Starbucks' reach beyond traditional stores. This includes packaged coffee products sold in grocery stores, partnerships with foodservice companies, and licensing agreements that allow other businesses to serve Starbucks-branded products. Starbucks has built its brand around the coffeehouse experience, offering customizable beverages with over 80,000 possible drink combinations. The company has particularly excelled in cold beverages, which now represent 76% of their beverage mix, including popular items like Frappuccinos, cold brew, and iced espresso drinks. Their digital ecosystem, anchored by the Starbucks Rewards loyalty program with over 33 million active members in the US, enables mobile ordering and personalized marketing.
Revenue model
Starbucks generates revenue primarily through direct product sales at company-operated stores and licensing fees from franchised locations. Company-operated stores, which represent the majority of revenue, sell coffee beverages, food items, whole bean coffee, and merchandise directly to consumers. Customers pay for individual transactions, with average tickets ranging from $6-8 in the US market. The licensing model provides a lower-risk expansion strategy where Starbucks receives upfront fees, ongoing royalties (typically 6-7% of sales), and profits from selling coffee and other products to licensees. This model is particularly prevalent in international markets and allows rapid expansion without significant capital investment. The Channel Development segment operates on a wholesale model, selling packaged coffee products to grocery retailers and providing coffee solutions to foodservice operators. This segment enjoys high margins (around 56% operating margin) due to the premium Starbucks brand commanding higher prices than commodity coffee. Several factors influence Starbucks' profitability margins. Labor costs represent the largest expense, and the company has been investing heavily in partner (employee) wages and benefits to reduce turnover and improve service quality. Commodity coffee prices affect margins, though coffee represents only 10-15% of product costs due to the value-added nature of prepared beverages. Real estate costs vary significantly by market, with prime locations commanding higher rents but typically generating higher sales volumes. Competition from both traditional coffee shops and newer entrants like specialty tea shops impacts pricing power and market share. Economic downturns can reduce discretionary spending on premium coffee, while inflationary pressures on wages and materials compress margins. Conversely, successful new product launches, operational efficiency improvements, and digital engagement through the Rewards program can drive transaction growth and margin expansion.
Competitive moat
Starbucks possesses a moderate but potentially eroding competitive moat built primarily on brand strength and customer loyalty. The company's most significant advantage lies in its brand recognition and premium positioning, which allows it to charge significantly higher prices than commodity coffee competitors. The Starbucks brand represents quality, consistency, and a lifestyle experience that customers are willing to pay for across diverse global markets. The Starbucks Rewards loyalty program creates meaningful customer stickiness, with over 33 million active members in the US who generate higher transaction frequencies and larger ticket sizes. The program's data collection enables personalized marketing and product recommendations, creating a network effect that becomes more valuable as membership grows. Prime real estate locations in high-traffic urban areas, airports, and shopping centers provide some protection, as these locations are limited and expensive for competitors to replicate. Starbucks' scale allows it to secure and afford premium locations that smaller competitors cannot. However, the moat faces significant challenges. The coffee industry has relatively low barriers to entry, and numerous competitors from independent coffee shops to chains like Dunkin' and newer entrants like Blue Bottle compete for market share. The rise of specialty coffee culture has created more sophisticated consumers who may seek alternatives to Starbucks' standardized approach. In key growth markets like China, intense local competition from brands like Luckin Coffee has pressured both market share and pricing. The company's premium positioning becomes vulnerable during economic downturns when consumers trade down to less expensive alternatives. Additionally, the shift toward remote work has reduced foot traffic in traditional urban locations, potentially diminishing the value of Starbucks' real estate portfolio. The moat remains intact but requires continuous investment in innovation, customer experience, and operational excellence to maintain its strength against evolving competitive threats.
Risks & safety
Starbucks presents a mixed margin of safety profile with solid fundamentals but concerning liquidity metrics. **Liquidity and Solvency:** - Current ratio of 0.64 indicates potential short-term liquidity challenges - Cash and short-term investments of $2.67 billion provide some cushion - Free cash flow turned negative at -$297 million in Q2 2025, concerning trend - Debt-to-equity ratio of -3.41 reflects negative book value due to share repurchases and debt financing **Valuation Metrics:** - P/E ratio of 72.5 appears elevated relative to recent earnings performance - EV/EBITDA of 31.6 suggests high valuation relative to operating performance - Price decline from over $100 to $84.85 indicates market concerns about fundamentals **Other Considerations:** - Strong brand value and market position provide some downside protection - Declining comparable store sales in key markets (US -2%, China flat) raise growth concerns - Significant operational investments in labor and technology may pressure near-term profitability - Global store footprint and diversified revenue streams offer some stability
Recent development
Over the past few years, Starbucks has undergone significant strategic shifts focused on operational excellence and customer experience enhancement. The company launched its comprehensive "Back to Starbucks" initiative in 2024, representing a fundamental pivot away from promotional pricing and discount-driven growth toward premium positioning and service quality. Key operational improvements include implementing the Siren Craft system across all US stores to improve beverage consistency and reduce preparation time, with a target of achieving four-minute service times. The company has invested heavily in labor, increasing partner hours by 5% and achieving a 16% improvement in barista tenure, which has contributed to better customer connection scores and reduced turnover. Starbucks has simplified its menu by reducing food and beverage SKUs by 30% while focusing on core coffee offerings and popular items like cold beverages, which now represent 76% of the beverage mix. The company eliminated upcharges for non-dairy milk alternatives and reintroduced condiment bars to enhance the traditional coffeehouse experience. The digital transformation continues with improvements to the mobile ordering algorithm to reduce wait times and the rollout of digital menu boards. The Starbucks Rewards program has grown to 33.8 million active members in the US, with the company expanding access to mobile ordering beyond just rewards members. In international markets, particularly China, Starbucks has implemented localized marketing strategies, relevant product innovations, and new pricing approaches to address competitive pressures. The company opened its Coffee Innovation Park in China and continues expanding its store footprint while adapting to local market dynamics. The strategic focus has shifted from aggressive expansion to optimizing existing operations, with plans to potentially double the US store count through smaller format stores and improved portfolio management. This represents a more measured approach to growth that prioritizes profitability and customer experience over rapid expansion.
SBUX company profile · for informational purposes only — not investment advice.
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