Priority Technology Holdings, Inc.
- Open
- 5.33
- Day high
- 5.34
- Day low
- 5.20
- Prev close
- 5.38
- Volume
- 409K
- Mkt cap
- $438M
- P/E (TTM)
- 7.7
- EPS (TTM)
- $0.69
- P/B
- -5.5
- P/S
- 0.4
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$24K over the last 3 months (0 open-market buys, 3 sales)
- 🏛Institutions accumulating (13F)
Priority Technology Holdings, Inc. (PRTH) is a Technology company listed on NASDAQ. The stock is down 37% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 3 sales (SEC Form 4).
Priority Technology Holdings, Inc. (PRTH) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
PRTH earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 6, 2026 | $0.26 | $0.29 | +11.5% | $262M | +1.7% |
| May 11, 2026 | $0.22 | $0.28 | +27.3% | $250M | +2.8% |
| Mar 10, 2026 | $0.28 | $0.11 | -61.8% | $247M | -0.3% |
| Nov 6, 2025 | $0.30 | $0.28 | -6.7% | $241M | -2.6% |
| Aug 7, 2025 | $0.25 | $0.26 | +4.0% | $240M | -4.7% |
| Mar 6, 2025 | $0.06 | $0.18 | +200.0% | $227M | +0.4% |
| Nov 7, 2024 | $0.01 | $0.07 | +438.5% | $227M | -0.1% |
| Aug 8, 2024 | $-0.06 | $-0.12 | -100.0% | $220M | +1.8% |
| May 9, 2024 | $-0.12 | $-0.10 | +16.7% | $206M | -2.2% |
| Mar 12, 2024 | $-0.10 | $-0.16 | -60.0% | $199M | -1.3% |
| Nov 9, 2023 | $-0.14 | $-0.16 | -14.3% | $189M | -6.4% |
| Aug 10, 2023 | $-0.14 | $-0.16 | -14.3% | $182M | -3.4% |
PRTH insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jul 23, 2026 | Favilla Christina Mdirector | Option | 4,296 | — |
| Jul 23, 2026 | Passilla Michaeldirector | Sell | 1,168 | $6.67 |
| Jul 23, 2026 | Main Clayton Jamesdirector | Option | 4,296 | — |
| Jul 23, 2026 | Passilla Michaeldirector | Option | 4,296 | — |
| Jul 23, 2026 | CRISAFULLI MARC Adirector | Option | 4,296 | — |
| Jul 23, 2026 | Davis Mariettadirector | Option | 4,296 | — |
| Jul 23, 2026 | Favilla Christina Mdirector | Sell | 1,229 | $6.67 |
| Jul 23, 2026 | Davis Mariettadirector | Sell | 1,168 | $6.67 |
| Apr 3, 2026 | Favilla Christina Mdirector | Option | 4,296 | — |
| Apr 3, 2026 | CRISAFULLI MARC Adirector | Option | 4,296 | — |
| Apr 3, 2026 | Davis Mariettadirector | Option | 4,296 | — |
| Apr 3, 2026 | Passilla Michaeldirector | Option | 4,296 | — |
| Apr 3, 2026 | Main Clayton Jamesdirector | Option | 4,296 | — |
| Feb 20, 2026 | Sun Yiofficer: Chief Technology Officer | Grant | 53,846 | — |
| Feb 20, 2026 | Kumar Rajivofficer: Chief Accounting Officer | Option | 3,847 | — |
Source: PRTH SEC Form 4 filings, latest Jul 23, 2026. For informational purposes only — not investment advice.
See the full PRTH insider & 13F page →Priority Technology Holdings, Inc. company profile
Overview
Priority Technology Holdings, Inc. (NASDAQ:PRTH) is a payment technology company founded in 2005 and headquartered in Alpharetta, Georgia. The company went public in December 2016 and has grown through both organic expansion and strategic acquisitions to become a comprehensive payment processing and financial services provider. Priority Technology serves over 1.2 million customer accounts and processes more than $130 billion in annual transaction volume across three primary business segments: Small and Medium-Sized Business (SMB) Payments, Business-to-Business (B2B) Payments, and Enterprise Payments.
Business
Priority Technology operates in the payment processing industry, which serves as the critical infrastructure that enables electronic transactions between buyers and sellers. The company provides the technology and services that allow businesses to accept credit cards, debit cards, ACH transfers, and other electronic payments from their customers. The company operates through three distinct business segments: **SMB Payments Segment** (approximately 69% of revenue): This segment provides payment processing services to small and medium-sized businesses through a network of reseller partners. The core offering is the MX product line, which includes MX Connect and MX Merchant products such as MX Insights, MX Storefront, MX Retail, MX Invoice, and MX B2B. These are integrated business applications that help merchants manage payment processing alongside other critical business functions like inventory management, customer relationship management, and financial reporting. The segment generated $151.7 million in Q1 2025 revenue. **B2B Payments Segment** (approximately 11% of revenue): This segment focuses on business-to-business payment solutions, primarily through the CPX platform and Plastiq service. CPX offers accounts payable automation solutions including virtual cards, purchase cards, ACH payments, dynamic discounting, and traditional checks. Plastiq, acquired in recent years, enables businesses to pay vendors and suppliers using credit cards even when those vendors don't typically accept card payments. This segment generated $23.9 million in Q1 2025 revenue. **Enterprise Payments Segment** (approximately 22% of revenue): This segment provides embedded payment and banking solutions to large enterprise customers and software partners. The company offers banking-as-a-service capabilities that allow software companies to integrate payment processing and banking features directly into their platforms. This includes deposit accounts, lending products, and comprehensive financial services that help enterprise clients monetize payments within their existing software ecosystems. This segment generated $50.1 million in Q1 2025 revenue and maintains the highest profit margins at over 93%.
Revenue model
Priority Technology generates revenue through multiple complementary business models across its three segments. In the SMB segment, the company earns money primarily through interchange fees - a percentage of each transaction processed through credit and debit cards. When a customer swipes their card at a merchant, Priority Technology captures a small percentage (typically 1-3%) of that transaction value. The company also generates recurring revenue through monthly subscription fees for its MX software applications and equipment leasing. In the B2B segment, Priority Technology operates on both buyer-funded and supplier-funded models. In buyer-funded transactions, businesses pay fees to use the platform for making payments to their vendors. In supplier-funded transactions, the company earns revenue from vendors who pay to receive faster payments or access to working capital solutions. The Plastiq service generates revenue by charging businesses a fee (typically 2.5-3%) to pay vendors via credit card. The Enterprise segment generates revenue through banking-as-a-service fees, including deposit spreads (earning interest on customer deposits), interchange revenue from embedded payment solutions, and licensing fees for white-label banking services. This segment benefits significantly from rising interest rates, as the company earns higher spreads on the over $1 billion in average daily account balances it maintains. Several factors influence the company's profitability margins. Positive margin drivers include rising interest rates (which increase deposit spreads in the Enterprise segment), growing transaction volumes, successful cross-selling of higher-margin banking services, and the scalable nature of software-based solutions. Negative margin pressures come from increasing competition in payment processing (which can compress interchange rates), regulatory changes affecting interchange fees, economic downturns reducing transaction volumes, and the need for ongoing technology investments to maintain competitive platforms. The company's diverse revenue streams and focus on higher-margin banking services help provide some protection against margin compression in core payment processing.
Competitive moat
Priority Technology's competitive moat is moderate but improving through its strategic focus on integrated financial services and embedded banking solutions. The company's primary defensive advantage comes from its unified commerce platform approach, which combines payment processing with essential business management tools, creating higher switching costs for merchants who become dependent on the integrated workflow. The company's strongest moat exists in its Enterprise segment, where it provides banking-as-a-service solutions that become deeply embedded in clients' software platforms. Once a software company integrates Priority's banking APIs and their end-users begin using the financial services, switching becomes extremely costly and disruptive. This creates significant customer stickiness and recurring revenue streams. In the SMB segment, the moat is weaker due to intense competition from established players like Square, Stripe, and traditional merchant acquirers. However, Priority Technology differentiates itself through its reseller partner network and integrated business applications that go beyond simple payment processing. The company's MX platform attempts to create switching costs by bundling payment processing with inventory management, customer relationship management, and financial reporting tools. The primary competitive threats come from larger, well-capitalized fintech companies like Square and Stripe, which have greater resources for technology development and marketing. Traditional banks are also increasingly offering embedded banking services, potentially competing directly with Priority's Enterprise segment. Additionally, regulatory changes affecting interchange fees or banking-as-a-service requirements could impact the company's competitive positioning. The company's acquisition strategy, including the Plastiq purchase, demonstrates an effort to build scale and expand its moat through complementary services. However, Priority Technology remains a relatively small player in a fragmented but increasingly consolidated industry, making its long-term competitive position dependent on successful execution of its integrated platform strategy.
Risks & safety
Priority Technology presents a **moderate to high risk** profile from a margin of safety perspective, with concerning debt levels but improving operational performance. **Debt and Solvency Concerns:** - Total debt significantly exceeds equity, with debt-to-equity ratio of -5.8x (negative due to negative book value) - Company has negative shareholders' equity of approximately -$165 million - Current ratio of 1.06x indicates tight liquidity position - However, positive free cash flow of $64 million in 2024 provides some debt service capability **Valuation Metrics:** - Trading at P/E ratio of 16.2x based on recent earnings - EV/EBITDA of 9.9x appears reasonable for a growing fintech company - Price-to-book ratio is negative due to negative book value, making traditional value metrics less meaningful **Other Considerations:** - Strong cash flow generation with $86 million in operating cash flow for 2024 - Growing EBITDA (21% growth in 2024) suggests improving operational efficiency - High customer retention and recurring revenue provide some stability - Exposure to interest rate sensitivity in Enterprise segment creates both opportunity and risk
Recent development
Over the past few years, Priority Technology has executed several key strategic initiatives to transform from a traditional payment processor into a comprehensive financial services platform. The most significant development has been the company's focus on building its unified commerce platform, which integrates payment processing with business management tools, banking services, and financial products. A major strategic pivot occurred with the acquisition of Plastiq in 2023, which significantly expanded the company's B2B payments capabilities and added approximately $19 million in annual revenue. The integration has been successful, with Plastiq achieving profitability and contributing to the B2B segment's 35% growth in supplier-funded revenues. The company has aggressively expanded its banking-as-a-service offerings, launching Priority Capital working capital lines of credit and building out embedded banking solutions for enterprise clients. This strategy has proven highly successful, with the Enterprise segment growing 22-27% annually and maintaining over 93% gross margins. The company now maintains over $1.1 billion in average daily account balances, generating significant interest income. Priority Technology has also been investing heavily in emerging verticals including payroll services, real estate technology, and sports entertainment platforms. The company has activated 35 new reseller partners and expanded its customer base to over 1.2 million accounts while processing more than $130 billion in annual transaction volume. Recent developments include the launch of cloud-based platform migrations and enhanced API capabilities to support embedded finance solutions. Management has indicated plans to continue strategic acquisitions while focusing on debt reduction and operational efficiency improvements. The company is also positioning itself to benefit from potential disruptions in the banking-as-a-service sector and economic uncertainty that could drive growth in its debt resolution business.
PRTH company profile · for informational purposes only — not investment advice.
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