Olaplex Holdings, Inc.
- Open
- 2.06
- Day high
- 2.06
- Day low
- 2.04
- Prev close
- 2.05
- Volume
- 4.6M
- Mkt cap
- $1.4B
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 1.6
- P/S
- 3.2
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$56K over the last 3 months (0 open-market buys, 2 sales)
- 🏛Institutions mixed (13F)
Olaplex Holdings, Inc. (OLPX) is a Consumer Cyclical company listed on NASDAQ. The stock is up 35% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 2 sales (SEC Form 4).
Olaplex Holdings, Inc. (OLPX) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 2 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
OLPX earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 11, 2026 | $0.01 | $0.02 | +100.0% | $99M | +5.6% |
| Mar 5, 2026 | $0.00 | $0.01 | +129.9% | $105M | +9.9% |
| Nov 6, 2025 | $0.02 | $0.02 | +0.0% | $115M | +10.0% |
| Aug 7, 2025 | $0.01 | $-0.01 | -200.0% | $106M | -3.2% |
| May 8, 2025 | $0.02 | $0.00 | -96.5% | $97M | -3.5% |
| Mar 4, 2025 | $0.01 | $0.01 | +0.0% | $101M | +8.6% |
| Nov 7, 2024 | $0.04 | $0.04 | -7.0% | $119M | +36.1% |
| May 2, 2024 | $0.03 | $0.03 | +6.0% | $99M | -5.7% |
| Feb 29, 2024 | $0.03 | $0.03 | +2.8% | $112M | +2.7% |
| Feb 28, 2023 | $0.06 | $0.07 | +16.7% | $131M | +18.7% |
| Mar 8, 2022 | $0.10 | $0.10 | +0.0% | $166M | +6.0% |
| Oct 1, 2021 | — | $0.08 | — | $152M | — |
OLPX insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 27, 2026 | FOX TRISHA Lofficer: Chief People Officer | Sell | 16,324 | $2.04 |
| Apr 15, 2026 | Duffy John Cofficer: General Counsel | Sell | 11,471 | $2.02 |
| Mar 16, 2026 | Baldwin Amandadirector, officer: Chief Executive Officer | Sell | 451,837 | $1.17 |
| Mar 16, 2026 | FOX TRISHA Lofficer: Chief People Officer | Sell | 25,421 | $1.26 |
| Mar 16, 2026 | DUNLEAVY CATHERINEofficer: COO and CFO | Sell | 93,809 | $1.26 |
| Mar 16, 2026 | Duffy John Cofficer: General Counsel | Sell | 34,962 | $1.26 |
| Mar 11, 2026 | Duffy John Cofficer: General Counsel | Grant | 384,615 | — |
| Mar 11, 2026 | Baldwin Amandadirector, officer: Chief Executive Officer | Grant | 3,846,154 | — |
| Mar 11, 2026 | DUNLEAVY CATHERINEofficer: COO and CFO | Grant | 1,153,846 | — |
| Mar 11, 2026 | Duffy John Cofficer: General Counsel | Sell | 34,824 | $1.26 |
| Mar 11, 2026 | FOX TRISHA Lofficer: Chief People Officer | Grant | 384,615 | — |
| Mar 11, 2026 | FOX TRISHA Lofficer: Chief People Officer | Sell | 26,426 | $1.26 |
| Dec 15, 2025 | Baldwin Amandadirector, officer: Chief Executive Officer | Sell | 398,560 | $1.19 |
| Aug 15, 2025 | White Michael Jamesdirector | Grant | 110,294 | — |
| Aug 15, 2025 | Glynn Triciadirector | Grant | 110,294 | — |
Source: OLPX SEC Form 4 filings, latest May 27, 2026. For informational purposes only — not investment advice.
See the full OLPX insider & 13F page →Olaplex Holdings, Inc. company profile
Overview
Olaplex Holdings, Inc. (NASDAQ:OLPX) is a California-based hair care company founded in 2014 that specializes in scientifically-formulated products designed to repair and protect damaged hair. The company went public in September 2021 and has established itself as a premium brand in the professional and consumer hair care markets. Olaplex is known for its patented bond-building technology that works at the molecular level to repair broken hair bonds caused by chemical, thermal, and mechanical damage.
Business
Olaplex operates in the specialty hair care industry, which sits within the broader beauty and personal care market. The company's core innovation centers around bond-building technology - a patented scientific approach that repairs disulfide bonds in hair that become damaged through coloring, bleaching, heat styling, and other chemical processes. Unlike traditional hair care products that merely coat the hair shaft, Olaplex's active ingredient works inside the hair to rebuild the molecular structure. The company operates through three primary distribution channels. The Professional Channel serves licensed hair stylists and salons, representing the brand's original market and accounting for approximately 35-40% of revenue. The Specialty Retail Channel includes beauty retailers like Ulta Beauty and Sephora, contributing roughly 30-35% of sales. The Direct-to-Consumer Channel encompasses online sales through the company's website and represents about 25-30% of revenue. Olaplex's product portfolio includes numbered treatments (No. 0 through No. 9) that each serve specific functions in the hair care regimen. The flagship products include No. 3 Hair Perfector for at-home use, No. 0 and No. 5 for intensive treatment, and newer innovations like the Bond Shaper Curl line and No. 0.5 Scalp Longevity Treatment. The company has expanded beyond its original bond repair focus to address broader hair health needs including curl care and scalp health.
Revenue model
Olaplex generates revenue primarily through product sales across its three distribution channels. In the professional channel, the company sells directly to distributors who then supply salons and stylists. These professional customers pay wholesale prices and often use Olaplex treatments as premium services they can charge clients for, creating a service-based revenue model for salons. The specialty retail channel involves selling finished products to major beauty retailers who then sell to consumers at retail prices. The direct-to-consumer channel allows Olaplex to capture full retail margins by selling directly through its website. The company's business model benefits from several factors that can increase margins. Brand premium positioning allows Olaplex to command higher prices than mass-market competitors. The patented technology provides protection from direct replication, supporting pricing power. Professional endorsement from stylists creates consumer trust and willingness to pay premium prices. Additionally, the company's asset-light manufacturing model - using third-party manufacturers - keeps fixed costs low and margins high. However, several factors pose margin pressure risks. Increased competition from both established beauty companies and new entrants offering similar benefits could force promotional pricing. Raw material cost inflation affects manufacturing costs. Distributor consolidation in retail channels could reduce Olaplex's negotiating power. The company also faces challenges from social media misinformation about product safety, which can require increased marketing spend to counter. Economic downturns might pressure consumers to trade down from premium hair care products to more affordable alternatives.
Competitive moat
Olaplex's competitive moat is moderately strong but faces increasing challenges. The company's primary defensive advantage lies in its patented bond-building technology, which provides legal protection from direct replication and has been scientifically validated. This creates a genuine technological differentiation in a market often dominated by marketing claims rather than proven efficacy. The brand has also built strong professional relationships with hair stylists who serve as influential advocates and educators for consumers. This professional endorsement creates a powerful distribution and marketing advantage, as stylists' recommendations carry significant weight with clients. Additionally, Olaplex has achieved strong brand recognition and social media presence, with millions of user-generated posts creating organic marketing value. However, the moat faces several vulnerabilities. Patent expiration will eventually allow competitors to use similar technology. Large beauty conglomerates like L'Oréal and Unilever have significantly greater resources for research and development, marketing, and distribution, and have already launched competing products with similar claims. The increasing competition has led to more promotional activity and pricing pressure across the category. The company's dependence on third-party manufacturing and distribution also creates potential vulnerabilities, as key partners could potentially develop competing products or change terms unfavorably. Most concerning is the brand's susceptibility to social media-driven misinformation campaigns about product safety, which have already impacted sales and require ongoing investment to counter. While Olaplex maintains advantages, the competitive landscape is intensifying and the moat is narrowing over time.
Risks & safety
Olaplex maintains a strong financial position with substantial cash reserves but faces operational challenges that create moderate risk. • Liquidity and Solvency: $581 million in cash and short-term investments with minimal debt provides excellent liquidity cushion. Current ratio of 10.7x indicates very strong ability to meet short-term obligations. • Cash Flow Concerns: Recent quarters show negative operating cash flow (-$2.9 million in Q1 2025) and negative free cash flow (-$3.9 million), indicating operational challenges despite strong balance sheet. • Valuation Metrics: Trading at 8.2x EV/EBITDA and 0.96x price-to-book ratio suggests reasonable valuation relative to recent performance, though P/E ratio of 58.7x remains elevated. • Debt Position: Debt-to-equity ratio of 0.74x is manageable given strong cash position, with most liabilities likely related to working capital rather than interest-bearing debt. • Other Considerations: Revenue declining 7.8% in 2024 with continued pressure in professional channel creates operational risk despite financial strength. Company's high cash balance provides runway to execute turnaround strategy but operational execution remains key risk factor.
Recent development
Over the past few years, Olaplex has undergone significant strategic transformation as it navigated a challenging period of declining sales and increased competition. The company has focused on three key strategic priorities: generating brand demand, harnessing innovation, and executing with excellence. In terms of product innovation, Olaplex has expanded beyond its core bond repair technology with new launches including the No. 5 Leave-In Conditioner, Bond Shaper Curl Rebuilding Treatment line, and the No. 0.5 Scalp Longevity Treatment. This represents the company's "Bonds and Beyond" strategy to address broader hair health needs rather than just damage repair. The company has undergone significant leadership changes, bringing in new executives including a Chief Operating Officer, Chief Financial Officer (Catherine Dunleavy), Chief Marketing Officer, and Senior Vice President of International. This leadership refresh aims to strengthen operational capabilities and drive the turnaround strategy. Marketing and brand positioning efforts have intensified, with the company launching a new visual identity and "creator-led marketing" approach. They've increased marketing spend significantly and focused on rebuilding relationships with professional stylists through expanded education and community-building initiatives like the Pro Collective program. Internationally, Olaplex has been rationalizing its distributor network, reducing the number of partners while focusing on stronger, more strategic relationships. This aims to improve brand control and reduce product diversion issues that have impacted pricing and brand positioning in various markets.
OLPX company profile · for informational purposes only — not investment advice.
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