ServiceNow, Inc. (NOW) Insider Trading
Over the last 3 months, NOW insiders made 0 open-market buys and 2 sales, a net sale of -$362K (SEC Form 4). Over the last 6 months, 2018 institutions increased and 1537 reduced their position (13F).
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
2
Net (3m)
-$361.8K
Insider trades by month Buys Sells
Feb
Mar
Apr
May
Jun
Aug
Context3-month price +27.4%Institutions accumulating (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 19, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Tax | 496 | $117.70 |
| Aug 19, 2026 | Fontaine Danielleofficer: Principal Accounting Officer | Tax | 168 | $117.70 |
| Aug 19, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Tax | 2,236 | $117.70 |
| Aug 19, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Option | 970 | — |
| Aug 19, 2026 | Fontaine Danielleofficer: Principal Accounting Officer | Option | 485 | — |
| Aug 19, 2026 | Fipps Paulofficer: President, Global Customer Ops | Option | 300 | — |
| Aug 19, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 120 | $117.70 |
| Aug 19, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 136 | $117.70 |
| Aug 19, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Option | 4,160 | — |
| Aug 19, 2026 | Mastantuono Ginaofficer: President and CFO | Option | 1,595 | — |
| Aug 19, 2026 | Mastantuono Ginaofficer: President and CFO | Tax | 858 | $117.70 |
| Aug 19, 2026 | Fipps Paulofficer: President, Global Customer Ops | Option | 340 | — |
| Aug 18, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Option | 3,566 | — |
| Aug 18, 2026 | Canney Jacqueline Pofficer: Chief People & AI Enblmt. Off. | Tax | 1,821 | $124.00 |
| Aug 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 444 | $124.00 |
| Aug 18, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Option | 6,275 | — |
| Aug 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 2,237 | $124.00 |
| Aug 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Option | 1,110 | — |
| Aug 18, 2026 | Zavery Amitofficer: President, CPO and COO | Option | 7,180 | — |
| Aug 18, 2026 | Nowbar Hosseinofficer: Pres. & Chief Legal Officer | Tax | 870 | $124.00 |
| Aug 18, 2026 | Nowbar Hosseinofficer: Pres. & Chief Legal Officer | Option | 2,857 | — |
| Aug 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Tax | 376 | $124.00 |
| Aug 18, 2026 | Fipps Paulofficer: President, Global Customer Ops | Option | 5,602 | — |
| Aug 18, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Tax | 3,373 | $124.00 |
| Aug 18, 2026 | Mastantuono Ginaofficer: President and CFO | Tax | 1,266 | $124.00 |
| Aug 18, 2026 | Fontaine Danielleofficer: Principal Accounting Officer | Option | 235 | — |
| Aug 18, 2026 | Fontaine Danielleofficer: Principal Accounting Officer | Option | 740 | — |
| Aug 18, 2026 | Nowbar Hosseinofficer: Pres. & Chief Legal Officer | Tax | 1,125 | $124.00 |
| Aug 18, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Option | 8,877 | — |
| Aug 18, 2026 | McDermott William Rdirector, officer: Chairman & CEO | Tax | 4,772 | $124.00 |
Source: NOW SEC Form 4 filings, latest Aug 19, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their NOW positions over the last 6 months (SEC Form 13F).
Increased
2018
New positions
649
Reduced
1537
Sold out
289
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| BLACKROCK, INC. | Increased | 97.5M | May 13, 2026 |
| BlackRock, Inc. | Reduced | 96.1M | Aug 7, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 68.0M | May 15, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | 67.4M | Aug 13, 2026 |
| STATE STREET CORP | Increased | 49.0M | Aug 7, 2026 |
| STATE STREET CORP | Increased | 48.1M | May 15, 2026 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Increased | 35.8M | Aug 14, 2026 |
| PRICE T ROWE ASSOCIATES INC /MD/ | Increased | 34.1M | May 15, 2026 |
| JPMORGAN CHASE & CO | Reduced | 31.0M | May 13, 2026 |
| MORGAN STANLEY | Increased | 26.6M | Aug 13, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Increased | 25.2M | Aug 13, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 25.2M | May 8, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 24.4M | May 15, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | 24.3M | Aug 12, 2026 |
| MORGAN STANLEY | Reduced | 23.3M | May 15, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.