The Marcus Corporation
- Open
- 23.29
- Day high
- 23.45
- Day low
- 22.81
- Prev close
- 23.46
- Volume
- 122K
- Mkt cap
- $703M
- P/E (TTM)
- 52.0
- EPS (TTM)
- $0.44
- P/B
- 1.6
- P/S
- 0.9
- Yield
- 1.40%
- Per share
- $0.32
- ▼Insiders net selling -$146K over the last 3 months (0 open-market buys, 1 sale)
- 🏛Institutions mixed (13F)
The Marcus Corporation (MCS) is a Communication Services company listed on NYSE. The stock is up 40% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 1 sale (SEC Form 4).
The Marcus Corporation (MCS) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 3 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
MCS earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Apr 30, 2026 | $-0.54 | $-0.51 | +5.6% | $154M | +3.8% |
| Feb 26, 2026 | $0.07 | $-0.04 | -163.9% | $193M | +4.5% |
| Oct 31, 2025 | $0.43 | $0.42 | -2.3% | $210M | +1.5% |
| Aug 1, 2025 | $0.19 | $0.23 | +21.1% | $206M | -6.9% |
| Feb 27, 2025 | $0.04 | $0.13 | +225.0% | $188M | +2.9% |
| Oct 31, 2024 | $0.46 | $0.73 | +58.7% | $233M | +32.1% |
| Aug 1, 2024 | $-0.01 | $-0.17 | -2659.7% | $176M | +7.2% |
| May 2, 2024 | $-0.38 | $-0.38 | +0.0% | $139M | +0.7% |
| Feb 29, 2024 | $-0.17 | $-0.05 | +70.6% | $162M | +4.5% |
| Nov 1, 2023 | $0.34 | $0.31 | -8.8% | $209M | +34.7% |
| Aug 2, 2023 | $0.29 | $0.35 | +20.7% | $207M | +4.2% |
| May 4, 2023 | $-0.22 | $-0.31 | -40.9% | $152M | +1.8% |
MCS insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 26, 2026 | OLSON BRUCE Jdirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | SELIG ALLAN Hdirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | STARK BRIAN JAYdirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | Ramirez Austin Mdirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | HOEKSEMA TIMOTHY Edirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | MILSTEIN PHILIP Ldirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | Marcus David Johndirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | Leff Paul Adamdirector | Grant | 1,391 | $17.97 |
| May 26, 2026 | Gehl Katherine M.director | Grant | 1,391 | $17.97 |
| May 26, 2026 | GERSHOWITZ DIANE Mdirector, 10 percent owner: | Grant | 1,391 | $17.97 |
| May 6, 2026 | Gramz Mark Aofficer: Pres., Marcus Theatres | Tax | 12,218 | — |
| Apr 17, 2026 | Evans Michael Readeofficer: Pres., Marcus Hotels & Resorts | Sell | 7,671 | $19.04 |
| Apr 15, 2026 | KISSINGER THOMAS Fdirector, officer: Sr Exec VP, Gen Counsel & Secy | Tax | 38,511 | $19.17 |
| Apr 15, 2026 | KISSINGER THOMAS Fdirector, officer: Sr Exec VP, Gen Counsel & Secy | Option | 42,450 | $15.99 |
| Mar 24, 2026 | Evans Michael Readeofficer: Pres., Marcus Hotels & Resorts | Sell | 37 | $15.94 |
Source: MCS SEC Form 4 filings, latest May 26, 2026. For informational purposes only — not investment advice.
See the full MCS insider & 13F page →The Marcus Corporation company profile
Overview
The Marcus Corporation (NYSE:MCS) is a diversified entertainment and hospitality company founded in 1935 and headquartered in Milwaukee, Wisconsin. The company went public in 1980 and operates through two primary business segments: movie theatres and hotels and resorts. Marcus has established itself as a regional leader in both entertainment and hospitality sectors, primarily serving markets across the Midwest and other select U.S. regions. The company has weathered significant industry challenges, including the COVID-19 pandemic's impact on both theatrical exhibition and hospitality, and has emerged with a focus on operational excellence and strategic growth initiatives.
Business
The Marcus Corporation operates in two distinct but complementary entertainment and hospitality industries through its dual business segments. **Theatres Division (approximately 60% of revenue):** This segment operates multiscreen movie theatres under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands. As of recent reports, the company owns or operates 1,064 screens across 85 theatre locations in 17 states. The theatrical exhibition industry involves showing first-run movies to consumers in purpose-built cinema facilities. Marcus theatres offer traditional movie experiences as well as premium formats including Premium Large Format (PLF) screens and ScreenX auditoriums, which provide enhanced viewing experiences with larger screens and advanced audio-visual technology. The division also operates Funset Boulevard, a family entertainment center that combines movies with arcade games and dining. The company has built a loyalty program called Magical Movie Rewards with 5.8 million members, and recently launched subscription services including Marcus Movie Club. **Hotels and Resorts Division (approximately 40% of revenue):** This segment owns and operates full-service hotels and resorts, as well as provides hospitality management services for third-party properties. The division operates 8 wholly-owned or majority-owned hotels and resorts while managing 11 additional properties for third parties. Notable properties include The Pfister Hotel in Milwaukee, Grand Geneva Resort & Spa, and the recently acquired The Lofton (formerly Loews Minneapolis Hotel). The hospitality industry involves providing accommodation, dining, meeting spaces, and recreational facilities to both leisure and business travelers. Marcus focuses on upscale and luxury properties that cater to both individual guests and group events, with group bookings representing approximately 45-47% of their room mix.
Revenue model
The Marcus Corporation generates revenue through multiple streams across its two business segments, with different customer bases and seasonal patterns. **Theatre Revenue Model:** The theatres division primarily makes money through admission tickets and concession sales. Customers pay per movie ticket, with pricing varying based on factors like time of day (matinee vs. evening), day of week, movie format (standard vs. premium), and demographic discounts. Concession sales, including popcorn, candy, and beverages, typically carry high profit margins and represent a significant portion of per-customer revenue. The division also generates income from alternative content such as live sports broadcasts, concerts, and special events. Recent initiatives include subscription models like the Marcus Movie Club, which provides recurring revenue, and promotional strategies like "$7 Everyday Matinee" pricing and loyalty program benefits. **Hotels Revenue Model:** The hotels division operates on multiple revenue streams including room rentals, food and beverage services, meeting and event space rentals, and spa/recreational services. Revenue comes from both individual leisure travelers and business groups, with group bookings providing higher-margin business due to guaranteed room blocks and ancillary spending on meetings, dining, and events. The division also earns management fees from third-party properties it operates. Pricing follows dynamic models based on demand, seasonality, and market conditions. **Margin Influencing Factors:** Several factors significantly impact the company's profitability. For theatres, film slate quality and release schedules drive attendance - blockbuster releases can dramatically increase revenues while weak film periods hurt performance. Labor costs, particularly minimum wage increases, directly affect margins in both segments. Real estate and utility costs represent significant fixed expenses. For hotels, economic conditions affecting business and leisure travel, convention center activity (particularly important for Milwaukee properties), and seasonal tourism patterns influence occupancy and pricing power. Competition from streaming services affects theatre attendance, while online booking platforms and alternative accommodations impact hotel pricing. The company benefits from operational leverage, where increased attendance or occupancy drives disproportionate margin improvement due to high fixed costs.
Competitive moat
The Marcus Corporation operates in highly competitive industries with limited sustainable competitive advantages, though it maintains some regional positioning benefits. In the theatrical exhibition space, the company faces intense competition from national chains like AMC, Regal, and Cinemark, as well as the fundamental challenge of streaming services and home entertainment options. Marcus's primary defensive positions include strategic real estate locations in mid-sized markets where it can achieve local market leadership, and its focus on premium experiences and customer service that can command slight pricing premiums. The company's hotel portfolio benefits from owning distinctive, often historic properties in key markets like Milwaukee's Pfister Hotel, which has brand recognition and prime downtown locations that are difficult to replicate. However, the hospitality industry is notoriously competitive with numerous branded and independent alternatives. Marcus's management services business provides some recurring revenue stability, but management contracts can be terminated and face competition from larger hospitality management companies. The most significant competitive threat comes from structural industry changes rather than direct competitors. For theatres, the ongoing shift toward streaming and shortened theatrical windows poses an existential challenge, though recent trends suggest some stabilization in the theatrical experience's role. For hotels, alternative accommodations like Airbnb and changing business travel patterns post-COVID represent ongoing disruption risks. Marcus's relatively small scale compared to national chains limits its negotiating power with suppliers and its ability to invest in technology and marketing at competitive levels. The company's regional focus provides some insulation from national competition but also limits growth opportunities and economies of scale.
Risks & safety
The Marcus Corporation presents moderate financial risk with mixed liquidity and leverage metrics that require careful monitoring. **Overall Assessment:** The company maintains adequate but not strong financial safety, with seasonal cash flow volatility and moderate debt levels creating some concern. • **Liquidity Position:** Cash and short-term investments of $11.9 million as of Q1 2025, down significantly from $40.8 million in Q4 2024, indicating rapid cash consumption • **Debt and Solvency:** Debt-to-equity ratio of 0.88, total debt-to-capitalization around 27%, with debt maturities extended to over 4 years providing some breathing room • **Cash Flow Concerns:** Negative operating cash flow of -$35.3 million and free cash flow of -$58.3 million in Q1 2025, though this reflects typical seasonal patterns for the business • **Current Ratio:** Weak current ratio of 0.42, indicating potential short-term liquidity pressures, though the company has $192 million in total available liquidity including credit facilities • **Valuation Metrics:** Trading at negative P/E ratio due to recent losses, EV/EBITDA of -24.7x (negative due to negative EBITDA), and price-to-book ratio of 1.19x • **Other Considerations:** Seasonal business model creates quarterly volatility, exposure to discretionary consumer spending in both segments, and ongoing industry headwinds requiring careful capital allocation
Recent development
Over the past few years, The Marcus Corporation has executed several strategic initiatives focused on enhancing customer experience, operational efficiency, and portfolio optimization. In the theatres division, the company has invested heavily in premium viewing experiences, including the installation of ScreenX auditoriums that provide 270-degree viewing experiences, and continued expansion of Premium Large Format (PLF) screens. The company launched new promotional strategies to drive attendance, including the reintroduction of free popcorn for loyalty members on Tuesdays, implementation of "$7 Everyday Matinee" pricing for seniors and children, and the creation of innovative programs like "Marcus Mystery Movie" promotions. The company has also focused on technology and customer engagement through the expansion of its Magical Movie Rewards loyalty program to 5.8 million members and the recent launch of the Marcus Movie Club subscription service. These initiatives aim to create recurring revenue streams and increase customer retention during periods of weaker film slates. In the hotels division, Marcus has pursued strategic acquisitions and renovations to strengthen its portfolio. The company acquired the former Loews Minneapolis Hotel, rebranding it as The Lofton, and has undertaken significant renovation projects at flagship properties including The Pfister Hotel and Grand Geneva Resort & Spa. The division has also capitalized on major events, generating over $3 million in incremental revenue from hosting the Republican National Convention in Milwaukee. Financially, the company has strengthened its balance sheet through debt refinancing, completing the retirement of convertible notes and issuing new senior notes to extend debt maturities. Marcus has also returned capital to shareholders through share repurchase programs, buying back approximately 693,000 shares in Q3 2024 and continuing repurchases in subsequent quarters. The company has maintained focus on operational efficiency and cost management while positioning for growth opportunities in both segments.
MCS company profile · for informational purposes only — not investment advice.
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