MediaAlpha, Inc. (MAX) Insider Trading
Over the last 3 months, MAX insiders made 0 open-market buys and 60 sales, a net sale of -$11.5M (SEC Form 4). Over the last 6 months, 106 institutions increased and 123 reduced their position (13F).
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
60
Net (3m)
-$11.5M
Insider trades by month Buys Sells
Mar
Apr
May
Jun
Jul
Aug
Context3-month price +34.4%Institutions mixed (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 26, 2026 | Nonko Eugenedirector | Sell | 8,205 | $12.99 |
| Aug 26, 2026 | Nonko Eugenedirector | Sell | 7,778 | $12.55 |
| Aug 26, 2026 | Nonko Eugenedirector | Sell | 3,282 | $12.99 |
| Aug 26, 2026 | Nonko Eugenedirector | Sell | 2,667 | $12.56 |
| Aug 19, 2026 | Nonko Eugenedirector | Sell | 3,282 | $12.82 |
| Aug 19, 2026 | Nonko Eugenedirector | Sell | 8,205 | $12.78 |
| Aug 17, 2026 | COYNE JEFFREY Bofficer: GENERAL COUNSEL AND SECRETARY | Tax | 5,224 | $13.17 |
| Aug 17, 2026 | Yeh Kuanling Amyofficer: Chief Technology Officer | Option | 4,803 | — |
| Aug 17, 2026 | Yeh Kuanling Amyofficer: Chief Technology Officer | Option | 5,303 | — |
| Aug 17, 2026 | COYNE JEFFREY Bofficer: GENERAL COUNSEL AND SECRETARY | Tax | 4,229 | $13.17 |
| Aug 17, 2026 | COYNE JEFFREY Bofficer: GENERAL COUNSEL AND SECRETARY | Tax | 2,542 | $13.17 |
| Aug 17, 2026 | Thompson Patrick Ryanofficer: See Remarks | Tax | 4,366 | $13.17 |
| Aug 17, 2026 | Yeh Kuanling Amyofficer: Chief Technology Officer | Sell | 12,000 | $13.55 |
| Aug 17, 2026 | Thompson Patrick Ryanofficer: See Remarks | Tax | 6,252 | $13.17 |
| Aug 17, 2026 | Cramer Keithofficer: Chief Revenue Officer | Option | 5,303 | — |
| Aug 17, 2026 | Thompson Patrick Ryanofficer: See Remarks | Tax | 5,258 | $13.17 |
| Aug 17, 2026 | COYNE JEFFREY Bofficer: GENERAL COUNSEL AND SECRETARY | Tax | 2,187 | $13.17 |
| Aug 17, 2026 | Thompson Patrick Ryanofficer: See Remarks | Tax | 8,333 | $13.17 |
| Aug 17, 2026 | Cramer Keithofficer: Chief Revenue Officer | Option | 4,472 | — |
| Aug 17, 2026 | Cramer Keithofficer: Chief Revenue Officer | Sell | 13,000 | $12.76 |
| Aug 12, 2026 | Nonko Eugenedirector | Sell | 8,205 | $13.57 |
| Aug 12, 2026 | Nonko Eugenedirector | Sell | 3,282 | $13.30 |
| Aug 5, 2026 | Nonko Eugenedirector | Sell | 8,205 | $12.48 |
| Aug 5, 2026 | Nonko Eugenedirector | Sell | 2,667 | $12.50 |
| Aug 5, 2026 | Nonko Eugenedirector | Sell | 3,282 | $12.54 |
| Aug 5, 2026 | Yi Stevendirector, officer: See Remarks | Sell | 72,000 | $12.64 |
| Aug 5, 2026 | Nonko Eugenedirector | Sell | 7,778 | $12.45 |
| Jul 29, 2026 | Nonko Eugenedirector | Sell | 10,843 | $13.78 |
| Jul 29, 2026 | Nonko Eugenedirector | Sell | 6,622 | $13.86 |
| Jul 29, 2026 | Nonko Eugenedirector | Sell | 8,205 | $13.28 |
Source: MAX SEC Form 4 filings, latest Aug 26, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their MAX positions over the last 6 months (SEC Form 13F).
Increased
106
New positions
58
Reduced
123
Sold out
28
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| WHITE MOUNTAINS INSURANCE GROUP LTD | Unchanged | 17.9M | May 12, 2026 |
| WHITE MOUNTAINS INSURANCE GROUP LTD | Unchanged | 17.9M | Aug 12, 2026 |
| BLACKROCK, INC. | Reduced | 3.5M | May 13, 2026 |
| BlackRock, Inc. | Reduced | 3.4M | Aug 7, 2026 |
| Clearline Capital LP | Increased | 2.7M | Aug 14, 2026 |
| CLEARLINE CAPITAL LP | Increased | 2.6M | May 15, 2026 |
| JPMORGAN CHASE & CO | Increased | 1.9M | Aug 12, 2026 |
| J. GOLDMAN & CO LP | Increased | 1.9M | May 15, 2026 |
| JPMORGAN CHASE & CO | Increased | 1.7M | May 13, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 1.4M | May 15, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | 1.3M | Aug 13, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 1.1M | May 15, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Reduced | 1.1M | Aug 12, 2026 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Increased | 1.1M | May 14, 2026 |
| Divisadero Street Capital Management, LP | Increased | 1.0M | Aug 14, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.