Kontoor Brands, Inc.
- Open
- 74.19
- Day high
- 76.05
- Day low
- 73.23
- Prev close
- 75.41
- Volume
- 126K
- Mkt cap
- $4.1B
- P/E (TTM)
- 15.6
- EPS (TTM)
- $4.84
- P/B
- 6.7
- P/S
- 1.3
- Yield
- 2.79%
- Per share
- $2.11
- ▼Insiders net selling -$16.3M over the last 3 months (0 open-market buys, 4 sales)
- 🏛Institutions accumulating (13F)
Kontoor Brands, Inc. (KTB) is a Consumer Cyclical company listed on NYSE. The stock is down 5% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 4 sales (SEC Form 4). Drillr has 1 published research article covering KTB.
Kontoor Brands, Inc. (KTB) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 5 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
KTB earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 12, 2026 | $1.05 | $1.06 | +1.0% | $584M | -0.5% |
| May 7, 2026 | $1.17 | $1.55 | +32.5% | $613M | -21.8% |
| Mar 3, 2026 | $1.65 | $1.73 | +4.8% | $1.0B | +29.7% |
| Aug 7, 2025 | $0.86 | $1.21 | +40.7% | $658M | -23.3% |
| Oct 31, 2024 | $1.26 | $1.37 | +8.7% | $670M | +1.2% |
| Aug 1, 2024 | $0.88 | $0.98 | +12.0% | $608M | +1.9% |
| May 2, 2024 | $0.91 | $1.16 | +27.1% | $631M | +3.4% |
| Feb 28, 2024 | $1.36 | $1.28 | -5.7% | $670M | -7.9% |
| Nov 2, 2023 | $1.17 | $1.05 | -10.6% | $655M | -9.0% |
| Aug 3, 2023 | $0.65 | $0.64 | -1.7% | $616M | -1.6% |
| May 4, 2023 | $1.19 | $1.16 | -2.4% | $667M | -1.6% |
| Feb 28, 2023 | $0.68 | $0.88 | +30.4% | $732M | +9.2% |
KTB insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 17, 2026 | Baxter Scott Hdirector, officer: Chairman and CEO | Sell | 116,872 | $82.99 |
| Aug 17, 2026 | Baxter Scott Hdirector, officer: Chairman and CEO | Grant | 56,160 | — |
| Aug 17, 2026 | Baxter Scott Hdirector, officer: Chairman and CEO | Option | 184,403 | $22.04 |
| Aug 17, 2026 | Baxter Scott Hdirector, officer: Chairman and CEO | Sell | 67,531 | $84.09 |
| Aug 17, 2026 | Kidd Peter A.officer: EVP and CHRO | Tax | 580 | $84.26 |
| Aug 14, 2026 | Doerr Thomas L Jrofficer: EVP, GC, & Secretary | Sell | 7,660 | $83.43 |
| Jul 24, 2026 | Waldron Thomas E.director | Grant | 1,471 | — |
| Jul 7, 2026 | Goldsmith Ashleydirector | Grant | 379 | — |
| Jul 7, 2026 | SHEARER ROBERT Kdirector | Grant | 618 | — |
| Jun 15, 2026 | Broyles Jennifer H.officer: EVP, Global Brands President | Sell | 4,000 | $81.02 |
| May 5, 2026 | SHEARER ROBERT Kdirector | Grant | 2,586 | — |
| May 5, 2026 | Schiller Mark L.director | Grant | 2,236 | — |
| May 5, 2026 | Goldsmith Ashleydirector | Grant | 2,236 | — |
| May 5, 2026 | Stewart Shelley JRdirector | Grant | 2,236 | — |
| May 5, 2026 | CAMPBELL MARYELIZABETH Rdirector | Grant | 2,236 | — |
Source: KTB SEC Form 4 filings, latest Aug 17, 2026. For informational purposes only — not investment advice.
See the full KTB insider & 13F page →Kontoor Brands, Inc. company profile
Overview
Kontoor Brands, Inc. (NYSE:KTB) is a lifestyle apparel company that was spun off from VF Corporation in May 2019. The company designs, manufactures, and distributes denim jeans, apparel, and accessories under iconic American brands including Wrangler, Lee, and Rock & Republic. Headquartered in Greensboro, North Carolina, Kontoor operates globally with a presence across the Americas, Europe, the Middle East, Africa, and Asia-Pacific regions. The company has been undergoing significant strategic transformation through its "Project Jeanius" initiative while positioning itself for growth through brand repositioning and international expansion.
Business
Kontoor Brands operates in the global apparel manufacturing industry, specifically focusing on denim jeans and casual wear. The company's business is structured around two primary segments that generate distinct revenue streams. The Wrangler segment represents the larger portion of the business, contributing approximately 60-65% of total revenue. Wrangler is positioned as an authentic Western and outdoor lifestyle brand that targets consumers interested in rugged, durable clothing. The brand has strong heritage in workwear and Western wear, with particular strength in outdoor activities, country music culture, and utility-focused apparel. Wrangler has been gaining market share consistently, with growth driven by collaborations with country music artists, expansion into non-denim categories like outdoor chinos and utility pants, and strong performance in the female consumer segment. The Lee segment accounts for approximately 35-40% of total revenue and focuses on more fashion-forward denim and casual wear. Lee targets a broader demographic with an emphasis on style-conscious consumers seeking contemporary fits and designs. The brand has been undergoing strategic repositioning to move away from overly aspirational positioning toward targeting smarter, fashion-interested consumers. Lee has been launching new product platforms including Lee X and MVP Heritage Denim lines. Both brands have expanded beyond traditional denim bottoms into categories including tops, t-shirts, outerwear, and accessories. Non-denim products now represent approximately one-third of global revenue. The company distributes through multiple channels including mass merchants like Walmart, specialty stores, mid-tier and traditional department stores, company-operated retail stores (80 locations globally), and direct-to-consumer digital platforms.
Revenue model
Kontoor Brands generates revenue primarily through product sales across multiple distribution channels. The company sells finished apparel products to wholesale customers including major retailers, department stores, and specialty chains, while also operating direct-to-consumer channels through company-owned stores and e-commerce platforms. The wholesale business model involves manufacturing or sourcing finished goods and selling them to retail partners at wholesale prices, who then sell to end consumers. Key wholesale customers include mass merchants like Walmart, specialty retailers, and department store chains. The direct-to-consumer business generates higher margins by selling directly to consumers through owned retail stores and digital platforms, with this channel showing consistent double-digit growth rates. Several factors significantly impact the company's margins and profitability. Input cost fluctuations in cotton, labor, and manufacturing affect gross margins, as does the company's ability to implement pricing strategies. Tariff policies represent a major margin pressure point, with potential 25% tariffs on Mexican imports potentially creating $50 million in unmitigated impact. However, management expresses confidence in offsetting such impacts within 12-18 months through pricing adjustments and supply chain optimization. Currency exchange rates affect international operations, while consumer spending patterns during economic uncertainty can pressure both wholesale and retail demand. The company's ongoing "Project Jeanius" transformation initiative is expected to generate over $100 million in annual cost savings, primarily through gross margin improvements from supply chain optimization and back-end efficiencies. Market share gains and successful brand positioning also drive revenue growth, with Wrangler gaining 130 basis points of market share in 2024. The pending Helly Hansen acquisition is expected to double operating margins and provide access to higher-margin outdoor and workwear markets.
Competitive moat
Kontoor Brands possesses a moderate brand moat built primarily around the heritage and recognition of the Wrangler and Lee brands, both of which have multi-decade histories in American denim culture. Wrangler's authentic Western and workwear positioning provides some differentiation in a crowded apparel market, particularly given its strong cultural associations with country music, rodeo, and outdoor activities. The brand's consistent market share gains over ten consecutive quarters demonstrate its resonance with target consumers. However, the company's moat faces significant challenges. The apparel industry is highly competitive with low barriers to entry, abundant manufacturing capacity globally, and constant pressure from both established competitors and new direct-to-consumer brands. Fast fashion retailers and private label brands from major retailers can quickly replicate styles at lower price points. The denim category specifically faces disruption from athleisure trends and changing consumer preferences toward more casual, comfort-focused clothing. The Lee brand's positioning is particularly vulnerable as it undergoes strategic repositioning, creating execution risk during the transition period. The company's dependence on wholesale customers also limits pricing power and creates vulnerability to retail industry consolidation and inventory management decisions by major retailers. Kontoor's international expansion and category diversification beyond denim provide some protection, as does the pending Helly Hansen acquisition which would add a premium outdoor brand with stronger differentiation. The company's "Project Jeanius" cost optimization program may provide temporary competitive advantages through improved operational efficiency, but these benefits can potentially be replicated by competitors over time. Overall, while the brands have value, the moat is not particularly deep in this commoditized industry.
Risks & safety
Kontoor Brands demonstrates solid financial stability with manageable debt levels and strong cash generation, though valuation metrics suggest limited margin of safety at current levels. • Liquidity and Solvency: Strong current ratio of 2.78x and quick ratio of 1.65x indicate excellent short-term liquidity. Cash and short-term investments of $357 million provide substantial financial flexibility. Free cash flow of $73 million in Q1 2025 demonstrates consistent cash generation capability. • Debt Management: Debt-to-equity ratio of 1.86x is moderately elevated but manageable for a consumer goods company. The company maintains investment-grade credit characteristics with cash flow from operations exceeding $300 million annually. • Valuation Metrics: Current P/E ratio of 20.6x appears reasonable for a branded consumer goods company, though EV/EBITDA of 13.5x suggests limited valuation cushion. Price-to-book ratio of 8.3x is elevated, indicating premium valuation relative to tangible assets. • Other Considerations: Graham number of $11.59 versus current price suggests overvaluation from a deep value perspective. Return on equity of 10% is respectable but not exceptional. The pending Helly Hansen acquisition adds execution risk but potentially improves long-term margins and diversification.
Recent development
Kontoor Brands has undergone significant strategic transformation over the past few years, centered around the comprehensive "Project Jeanius" initiative launched in 2023. This transformation program targets over $100 million in annual cost savings through global supply chain optimization, back-end operational efficiencies, and commercial optimization. The savings are expected to be approximately two-thirds gross margin improvements and one-third SG&A reductions, with benefits gradually scaling through 2025 and reaching full run-rate by 2026. The company has executed a major brand repositioning strategy, particularly for the Lee brand. Lee completed its strategic repositioning in 2024, moving away from overly aspirational positioning to target smarter, fashion-interested consumers. The brand launched new product platforms including Lee X and MVP Heritage Denim, with plans for a comprehensive brand equity campaign in the second half of 2025. Meanwhile, Wrangler launched its first global equity campaign "Good Morning, makes for better days" and has consistently gained market share through strategic collaborations with country music artists and expansion into outdoor and workwear categories. A transformative development is the pending Helly Hansen acquisition, which received regulatory approval and is expected to close in late May 2025. This acquisition represents a significant strategic pivot toward premium outdoor and workwear markets, with management expecting the deal to accelerate growth, double operating margins, and provide expanded capital allocation options. Helly Hansen's strong workwear component is expected to provide steady revenue streams and access to higher-margin segments. The company has also focused on organizational strengthening with key leadership appointments including Tom Waldron as COO and Jenny Broyles as EVP and Global Brands President. Additionally, Kontoor has prioritized category expansion beyond traditional denim, with non-denim products now representing approximately one-third of global revenue, including growth in outdoor, tops, t-shirts, and workwear categories.
KTB company profile · for informational purposes only — not investment advice.
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