Johnson Outdoors Inc.
- Open
- 46.16
- Day high
- 46.78
- Day low
- 45.77
- Prev close
- 46.04
- Volume
- 14K
- Mkt cap
- $480M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 1.1
- P/S
- 0.7
- Yield
- 2.88%
- Per share
- $1.32
- ▼Insiders net selling -$142K over the last 3 months (0 open-market buys, 2 sales)
- 🏛Institutions accumulating (13F)
Johnson Outdoors Inc. (JOUT) is a Consumer Cyclical company listed on NASDAQ. The stock is up 51% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 2 sales (SEC Form 4).
Johnson Outdoors Inc. (JOUT) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
JOUT earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 8, 2026 | $0.87 | $0.89 | +2.3% | $194M | +5.1% |
| Feb 6, 2026 | $-0.45 | $-0.33 | +26.7% | $141M | -22.2% |
| Dec 12, 2025 | $-0.68 | $-0.31 | +54.4% | $136M | +15.6% |
| Aug 1, 2025 | $0.24 | $0.75 | +212.5% | $181M | +56.8% |
| May 2, 2025 | $0.21 | $0.22 | +4.8% | $168M | +0.2% |
| Feb 3, 2025 | $-1.30 | $-1.49 | -14.6% | $108M | -39.6% |
| Dec 10, 2024 | $-0.98 | $-3.35 | -241.8% | $106M | -20.9% |
| May 3, 2024 | $1.12 | $0.21 | -81.3% | $176M | -11.6% |
| Feb 2, 2024 | $0.15 | $0.38 | +153.3% | $139M | -1.3% |
| Dec 8, 2023 | $-0.32 | $-1.56 | -387.5% | $96M | -20.4% |
| Aug 3, 2023 | $1.21 | $1.44 | +19.0% | $187M | +13.3% |
| May 5, 2023 | $0.84 | $1.45 | +72.6% | $202M | +6.6% |
JOUT insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 11, 2026 | FAHEY JOHN M JRdirector | Sell | 2,000 | $45.80 |
| May 26, 2026 | FAHEY JOHN M JRdirector | Sell | 1,140 | $43.85 |
| Mar 17, 2026 | FAHEY JOHN M JRdirector | Sell | 2,368 | $44.63 |
| Mar 2, 2026 | Stevens Edward Adirector | Grant | 2,314 | — |
| Mar 2, 2026 | FAHEY JOHN M JRdirector | Sell | 1,588 | $49.07 |
| Mar 2, 2026 | Stutz Jeffrey Mdirector | Grant | 2,314 | — |
| Mar 2, 2026 | BELL KATHERINE BUTTONdirector | Grant | 2,314 | — |
| Mar 2, 2026 | Zipfel Liliann Anniedirector | Grant | 2,314 | — |
| Mar 2, 2026 | FAHEY JOHN M JRdirector | Grant | 2,314 | — |
| Mar 2, 2026 | Lang Edward Fdirector | Grant | 2,314 | — |
| Mar 2, 2026 | Alexander Paul Garvindirector | Grant | 2,314 | — |
| Mar 2, 2026 | Sheahan Richard Caseydirector | Grant | 2,314 | — |
| Feb 24, 2026 | Sheahan Richard Caseydirector | Sell | 7,580 | $49.77 |
| Dec 23, 2025 | JOHNSON LEIPOLD HELEN Pdirector, 10 percent owner, officer: Chairman of the Board & CEO | Grant | 14,052 | — |
| Dec 19, 2025 | FAHEY JOHN M JRdirector | Sell | 1,240 | $44.26 |
Source: JOUT SEC Form 4 filings, latest Jun 11, 2026. For informational purposes only — not investment advice.
See the full JOUT insider & 13F page →Johnson Outdoors Inc. company profile
Overview
Johnson Outdoors Inc. (NASDAQ:JOUT) is a Wisconsin-based outdoor recreation company founded in 1970 that designs, manufactures, and markets seasonal outdoor recreational products worldwide. The company went public in 1987 and has established itself as a leading manufacturer of fishing electronics, camping equipment, watercraft, and diving gear. Johnson Outdoors operates through four distinct business segments and maintains a debt-free balance sheet while serving outdoor enthusiasts across multiple recreational categories.
Business
Johnson Outdoors operates in the outdoor recreation industry, which encompasses equipment and accessories for fishing, camping, water sports, and diving activities. The company's business is organized into four primary segments: **Fishing Segment** (largest revenue contributor, approximately 50-60% of total sales): This segment produces sophisticated marine electronics under three main brands. Minn Kota manufactures electric trolling motors that allow anglers to quietly maneuver their boats for fishing, along with marine battery chargers and shallow water anchors. Humminbird creates sonar and GPS equipment that helps fishermen locate fish underwater, navigate waterways, and map lake bottoms - essentially providing underwater vision and navigation capabilities. Cannon produces downriggers, which are mechanical devices that precisely control fishing line depth for trolling applications. **Camping Segment** (approximately 15-20% of revenue): This division manufactures outdoor camping equipment under two primary brands. Eureka! produces consumer, commercial, and military tents along with camping furniture and accessories, though the company has been exiting some Eureka product lines. Jetboil specializes in portable outdoor cooking systems and fast-boiling stoves designed for backpackers and outdoor enthusiasts. **Watercraft Recreation Segment** (approximately 15-20% of revenue): This segment manufactures kayaks and canoes for recreational paddling, fishing, and touring under the Old Town and Ocean Kayaks brands, along with Carlisle paddles. The Old Town Sportsman line, designed specifically for fishing from kayaks and canoes, has been a particular growth driver. **Diving Segment** (approximately 10-15% of revenue): Operating under the SCUBAPRO brand, this segment produces professional-grade underwater diving equipment including regulators (breathing apparatus), buoyancy compensators (flotation vests), dive computers, gauges, wetsuits, masks, fins, and snorkels. The segment also provides diving education, equipment maintenance, and travel services primarily through specialty dive shops.
Revenue model
Johnson Outdoors generates revenue primarily through product sales across its four business segments, selling to a diverse mix of retail channels and end customers. The company operates a traditional manufacturing business model where it designs, produces, and sells physical products rather than offering subscription services or platform-based revenue. The company's customers include outdoor specialty retailers, large retail chains like Dick's Sporting Goods and Bass Pro Shops, original equipment manufacturers who integrate Johnson Outdoors components into boats and other equipment, independent distributors, and increasingly, direct-to-consumer sales through e-commerce channels. The diving segment uniquely serves specialty dive shops, dive training centers, resorts, and military/public safety units. Revenue generation is highly seasonal, with stronger performance typically in spring and summer months when outdoor recreational activities peak. The company has been investing heavily in digital commerce capabilities and direct-to-consumer sales channels to capture higher margins and better customer relationships. Several factors significantly impact Johnson Outdoors' profitability margins. **Positive margin drivers** include successful new product launches with premium pricing, operational efficiency improvements in manufacturing, direct-to-consumer sales growth, and the company's focus on innovation-driven premium products. **Negative margin pressures** come from increased promotional pricing and discounting in competitive markets, supply chain disruptions and material cost inflation, seasonal demand fluctuations, tariff exposure from international sourcing, and the need for continuous R&D investment to maintain technological leadership. The company has been particularly affected by post-pandemic market normalization, where elevated pandemic-era demand has returned to more typical levels, forcing increased promotional activity to move inventory.
Competitive moat
Johnson Outdoors possesses a moderate but meaningful competitive moat built primarily around brand recognition, technological innovation, and distribution relationships within specialized outdoor recreation niches. The company's strongest moat exists in the fishing electronics segment, where Humminbird and Minn Kota brands have established significant market presence through decades of innovation in sonar technology, GPS fish finders, and trolling motors. These products require substantial R&D investment and technical expertise, creating barriers for new entrants. The SCUBAPRO diving brand represents another strong moat, as it has built a reputation for reliability and safety in life-critical underwater equipment over many decades. Professional divers, dive shops, and training centers often prefer established, trusted brands for safety-critical equipment, creating customer loyalty and switching costs. However, the company's moat faces several challenges. The outdoor recreation industry is highly competitive with well-funded competitors like Garmin in marine electronics and numerous players in camping and watercraft. The camping and watercraft segments appear to have weaker competitive positioning, as evidenced by the company's decision to exit certain Eureka product lines and ongoing struggles in these segments. Additionally, the seasonal and discretionary nature of outdoor recreation spending makes the business vulnerable to economic downturns and changing consumer preferences. The company's innovation capabilities and brand recognition provide some protection, but the moat is not insurmountable. Large technology companies or well-capitalized competitors could potentially disrupt Johnson Outdoors' market position, particularly in electronics-heavy segments where technological advancement is rapid.
Risks & safety
Johnson Outdoors maintains a strong financial position with significant margin of safety, though profitability has been challenged recently. **Solvency and Cash Position:** - Completely debt-free balance sheet with zero debt-to-equity ratio - Strong cash position of $94 million as of Q2 2025 - Current ratio of 3.88, indicating excellent short-term liquidity - Quick ratio of 2.17, showing ability to meet obligations without inventory liquidation - Positive free cash flow generation capability, though volatile seasonally **Valuation Metrics:** - Trading at approximately 0.58 price-to-book ratio, suggesting potential undervaluation - P/E ratio of 27.8 based on recent modest profitability - EV/EBITDA of 8.3, reasonable for a cyclical business - Graham Net-Net value suggests significant asset backing **Other Considerations:** - Inventory levels have been successfully reduced by $69 million year-over-year, improving working capital efficiency - Continued dividend payments demonstrate management confidence - Exposure to tariff risks from international sourcing, particularly China, Mexico, and Canada - Seasonal cash flow patterns require careful working capital management
Recent development
Over the past few years, Johnson Outdoors has undergone significant strategic repositioning in response to post-pandemic market normalization and competitive pressures. The company has prioritized innovation as its primary competitive differentiator, launching several breakthrough products including the Humminbird MEGA Live 2 and Xplore technologies in fishing electronics, new Jetboil fast boil systems in camping, and five new watercraft additions under the Old Town brand. A major strategic pivot has been the aggressive investment in digital commerce capabilities, including the establishment of a Digital Commerce Center of Excellence to accelerate direct-to-consumer sales and improve profitability. The company has also streamlined its product portfolio by exiting underperforming lines like certain Eureka camping products while doubling down on stronger brands like Jetboil and Old Town Sportsman. Operationally, Johnson Outdoors has implemented comprehensive cost-saving programs targeting 1-2 percentage points of gross margin improvement through factory efficiency initiatives, scrap rate reduction, and supply chain optimization. The company completed a strategic acquisition in 2024, purchasing a long-time SCUBAPRO supplier in South Africa for $14 million to enhance diving segment manufacturing capabilities and innovation. Management has also been preparing for potential tariff impacts through supply chain diversification strategies, leveraging the company's existing U.S. manufacturing footprint across multiple states. Despite challenging market conditions, the company has maintained its commitment to innovation investment and dividend payments while successfully reducing inventory levels by over $60 million compared to peak pandemic levels.
JOUT company profile · for informational purposes only — not investment advice.
Track JOUT with Drillr
SEC filings, earnings calls, insider activity, alt-data signals — all queryable through Drillr's AI terminal and MCP API.
Try Drillr for free