The Honest Company, Inc. (HNST) Insider Trading
Over the last 3 months, HNST insiders made 0 open-market buys and 11 sales, a net sale of -$1.5M (SEC Form 4). Over the last 6 months, 52 institutions increased and 52 reduced their position (13F).
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
11
Net (3m)
-$1.5M
Insider trades by month Buys Sells
May
Aug
Nov
Mar
May
Aug
Context3-month price +64%Institutions reducing (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 24, 2026 | Vernon Carladirector, officer: Chief Executive Officer | Grant | 362,068 | — |
| Aug 24, 2026 | Vernon Carladirector, officer: Chief Executive Officer | Sell | 117,893 | $4.99 |
| Aug 24, 2026 | von Kunssberg Etienneofficer: SVP, Supply Chain | Sell | 4,578 | $5.01 |
| Aug 24, 2026 | von Kunssberg Etienneofficer: SVP, Supply Chain | Grant | 105,799 | — |
| Aug 24, 2026 | Bruce Curtiss James IIIofficer: Chief Fin. & Operating Officer | Sell | 3,129 | $4.99 |
| Aug 24, 2026 | Ball Dorria L.officer: Chief People Officer | Sell | 6,812 | $4.99 |
| Aug 24, 2026 | von Kunssberg Etienneofficer: SVP, Supply Chain | Sell | 2,617 | $4.99 |
| Aug 24, 2026 | Mayle Jonathanofficer: SVP, Customer Sales | Grant | 105,799 | — |
| Aug 24, 2026 | Mayle Jonathanofficer: SVP, Customer Sales | Sell | 6,161 | $4.99 |
| Aug 24, 2026 | Sheehey Brendanofficer: General Counsel | Grant | 105,799 | — |
| Aug 24, 2026 | Sheehey Brendanofficer: General Counsel | Sell | 9,664 | $4.99 |
| Aug 24, 2026 | Sternweis Thomasofficer: SVP, Enterprise Dev. & Strat. | Sell | 6,403 | $4.99 |
| Aug 11, 2026 | Mayle Jonathanofficer: SVP, Customer Sales | Sell | 79,000 | $5.22 |
| Aug 11, 2026 | Turner Andreadirector | Sell | 29,899 | $5.21 |
| Aug 11, 2026 | Turner Andreadirector | Sell | 34,396 | $5.30 |
| May 26, 2026 | Bruce Curtiss James IIIofficer: Chief Financial Officer | Grant | 59,958 | — |
| May 22, 2026 | Hartung Jackdirector | Grant | 41,970 | — |
| May 22, 2026 | von Kunssberg Etienneofficer: SVP, Supply Chain | Sell | 4,544 | $3.34 |
| May 22, 2026 | von Kunssberg Etienneofficer: SVP, Supply Chain | Sell | 2,651 | $3.14 |
| May 22, 2026 | Vernon Carladirector, officer: Chief Executive Officer | Sell | 119,389 | $3.14 |
| May 22, 2026 | Winchell Stephenofficer: Chief Innovation Officer | Sell | 12,886 | $3.14 |
| May 22, 2026 | Sternweis Thomasofficer: SVP, Enterprise Dev. & Strat. | Sell | 6,673 | $3.14 |
| May 22, 2026 | Sheehey Brendanofficer: General Counsel | Sell | 9,784 | $3.14 |
| May 22, 2026 | Mayle Jonathanofficer: SVP, Customer Sales | Sell | 6,236 | $3.14 |
| May 22, 2026 | Bruce Curtiss James IIIofficer: Chief Financial Officer | Sell | 12,669 | $3.14 |
| May 22, 2026 | Ball Dorria L.officer: Chief People Officer | Sell | 6,899 | $3.14 |
| May 22, 2026 | WHITE JAMES Ddirector | Grant | 41,970 | — |
| May 22, 2026 | Warren Jessicadirector | Grant | 41,970 | — |
| May 22, 2026 | Turner Andreadirector | Grant | 41,970 | — |
| May 22, 2026 | Lynch Alissa Hsudirector | Grant | 41,970 | — |
Source: HNST SEC Form 4 filings, latest Aug 24, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their HNST positions over the last 6 months (SEC Form 13F).
Increased
52
New positions
36
Reduced
52
Sold out
152
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| BLACKROCK, INC. | Reduced | 6.6M | May 13, 2026 |
| MAK CAPITAL ONE LLC | Increased | 4.8M | May 15, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 4.2M | May 15, 2026 |
| PORTOLAN CAPITAL MANAGEMENT, LLC | Reduced | 3.0M | May 15, 2026 |
| ARROWMARK COLORADO HOLDINGS LLC | Unchanged | 2.5M | May 15, 2026 |
| GEODE CAPITAL MANAGEMENT, LLC | Increased | 2.4M | May 15, 2026 |
| CITADEL ADVISORS LLC | Increased | 2.0M | May 15, 2026 |
| MARSHALL WACE, LLP | New Position | 1.9M | May 15, 2026 |
| STATE STREET CORP | Increased | 1.9M | May 15, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 1.7M | May 8, 2026 |
| DIMENSIONAL FUND ADVISORS LP | Reduced | 1.5M | May 7, 2026 |
| GOLDMAN SACHS GROUP INC | Increased | 1.5M | Mar 25, 2026 |
| AQR CAPITAL MANAGEMENT LLC | Increased | 1.4M | May 15, 2026 |
| AMERIPRISE FINANCIAL INC | Increased | 1.4M | Jul 17, 2026 |
| JANE STREET GROUP, LLC | Increased | 1.2M | May 12, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.