Hasbro, Inc.
- Open
- 93.94
- Day high
- 94.55
- Day low
- 93.43
- Prev close
- 94.23
- Volume
- 1.3M
- Mkt cap
- $13.3B
- P/E (TTM)
- 16.7
- EPS (TTM)
- $5.63
- P/B
- 18.8
- P/S
- 2.7
- Yield
- 2.98%
- Per share
- $2.80
- ▼Insiders net selling -$5.5M over the last 3 months (0 open-market buys, 8 sales)
- 🏛Institutions mixed (13F)
Hasbro, Inc. (HAS) is a Consumer Cyclical company listed on NASDAQ. The stock is up 18% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 8 sales (SEC Form 4).
Hasbro, Inc. (HAS) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 10 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
HAS earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jul 21, 2026 | $1.16 | $1.28 | +10.3% | $1.1B | +6.6% |
| May 20, 2026 | $1.12 | $1.47 | +31.2% | $1.0B | +3.2% |
| Oct 23, 2025 | $1.66 | $1.68 | +1.2% | $1.4B | +10.0% |
| Jul 23, 2025 | $0.78 | $1.30 | +66.7% | $981M | -24.3% |
| Apr 24, 2025 | $0.67 | $1.04 | +55.2% | $887M | +15.1% |
| Feb 20, 2025 | $0.38 | $0.46 | +21.1% | $1.1B | +45.8% |
| Oct 24, 2024 | $1.28 | $1.73 | +35.2% | $1.3B | +25.6% |
| Jul 25, 2024 | $0.78 | $1.22 | +56.4% | $995M | +5.7% |
| Feb 13, 2024 | $0.65 | $0.38 | -41.4% | $1.3B | -5.3% |
| Oct 26, 2023 | $1.64 | $1.64 | +0.0% | $1.5B | -8.6% |
| Aug 3, 2023 | $0.58 | $0.49 | -15.5% | $1.2B | +8.9% |
| Apr 27, 2023 | $0.01 | $0.01 | +9.9% | $1.0B | +14.0% |
HAS insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 19, 2026 | Hight Johnofficer: President, WOTC | Sell | 11,593 | $94.63 |
| Aug 18, 2026 | Hight Johnofficer: President, WOTC | Sell | 11,229 | $96.29 |
| Aug 18, 2026 | Barbacovi Hollyofficer: Chief People Officer | Grant | 1,187 | $97.15 |
| Aug 18, 2026 | Barbacovi Hollyofficer: Chief People Officer | Tax | 538 | $97.15 |
| Aug 18, 2026 | Hight Johnofficer: President, WOTC | Tax | 545 | $97.15 |
| Aug 18, 2026 | Hight Johnofficer: President, WOTC | Tax | 6,977 | $97.15 |
| Aug 18, 2026 | Hight Johnofficer: President, WOTC | Grant | 1,384 | $97.15 |
| Aug 18, 2026 | Barbacovi Hollyofficer: Chief People Officer | Tax | 6,891 | $97.15 |
| Aug 13, 2026 | Hamren Elizabethdirector | Sell | 989 | $90.42 |
| Aug 13, 2026 | Hamren Elizabethdirector | Sell | 1,975 | $92.84 |
| Jul 31, 2026 | GOETTER GINA Mofficer: EVP & CFO | Sell | 8,265 | $93.96 |
| Jul 30, 2026 | Hight Johnofficer: President, WOTC | Sell | 3,186 | $93.71 |
| Jul 29, 2026 | KILPIN TIMOTHY J.officer: President, Toy, Lic & Ent | Option | 20,000 | $61.71 |
| Jul 29, 2026 | KILPIN TIMOTHY J.officer: President, Toy, Lic & Ent | Sell | 10,000 | $92.00 |
| Jul 29, 2026 | GOETTER GINA Mofficer: EVP & CFO | Sell | 11,000 | $95.44 |
Source: HAS SEC Form 4 filings, latest Aug 19, 2026. For informational purposes only — not investment advice.
See the full HAS insider & 13F page →Hasbro, Inc. company profile
Overview
Hasbro, Inc. (NASDAQ:HAS) is a multinational toy and entertainment company founded in 1923 and headquartered in Pawtucket, Rhode Island. Originally established as Hassenfeld Brothers by Henry and Helal Hassenfeld, the company has evolved from a small textile remnant business into one of the world's largest toy and game manufacturers. Over its century-long history, Hasbro has built an extensive portfolio of iconic brands and intellectual properties, transforming from a traditional toy company into a broader play and entertainment enterprise that spans physical products, digital gaming, and content creation.
Business
Hasbro operates as a diversified play and entertainment company across three primary business segments. The Consumer Products segment represents the company's traditional toy and game business, encompassing the sourcing, marketing, and sale of physical toys and games. This includes action figures like Transformers and G.I. Joe, fashion dolls, preschool toys, arts and crafts products like Play-Doh, sports action blasters including Nerf, board games, and plush products. The segment also generates revenue through licensing its intellectual property to third parties for branded consumer products such as apparel and home goods. The Wizards of the Coast and Digital Gaming segment focuses on trading card games, role-playing games, and digital gaming experiences. This segment's crown jewel is Magic: The Gathering, a collectible trading card game that has become Hasbro's first billion-dollar brand. The segment also includes Dungeons & Dragons, the world's most popular tabletop role-playing game, along with digital gaming initiatives and licensing partnerships for mobile and video games. This segment has emerged as Hasbro's most profitable division, with operating margins consistently above 40%. The Entertainment segment was significantly restructured following the 2023 divestiture of eOne Film and TV business to Lionsgate. This segment now focuses on developing entertainment content based on Hasbro's intellectual properties, including film development, family programming, and live entertainment experiences. Based on recent financial performance, Wizards of the Coast and Digital Gaming generates approximately 45-50% of total revenue, Consumer Products accounts for roughly 40-45%, and Entertainment represents a much smaller portion at around 5-10% following the eOne divestiture.
Revenue model
Hasbro generates revenue through multiple complementary business models across its segments. The Consumer Products segment operates on a traditional product sales model, manufacturing and selling physical toys and games to retailers including major chains like Walmart and Target, specialty toy stores, and directly to consumers through its Hasbro Pulse e-commerce platform. This segment also earns licensing revenue by allowing third parties to use Hasbro's intellectual properties on products like apparel, electronics, and home goods. The Wizards of the Coast segment combines product sales from trading cards and tabletop games with high-margin digital licensing fees. Magic: The Gathering generates revenue through booster pack sales, premium products, and digital platform licensing. The segment has also developed a lucrative licensing model for digital games, exemplified by partnerships like Monopoly Go!, which generates approximately $10 million in monthly licensing revenue for Hasbro. Several factors significantly impact Hasbro's margins and profitability. Raw material costs and manufacturing expenses directly affect the Consumer Products segment, with the company actively diversifying its supply chain away from China to mitigate potential tariff impacts. Retail concentration creates pricing pressure, as major retailers like Walmart and Amazon have significant negotiating power. Seasonal demand patterns heavily influence performance, with the fourth quarter typically representing the strongest period due to holiday toy sales. Digital licensing partnerships provide high-margin revenue streams that can significantly boost profitability, while entertainment tie-ins and movie releases can drive substantial spikes in toy sales for related brands like Transformers. Currency fluctuations affect international operations, and inventory management is crucial given the cyclical nature of toy demand and the risk of obsolescence.
Competitive moat
Hasbro's competitive moat is moderately strong but faces evolving challenges in the digital age. The company's primary moat stems from its extensive portfolio of beloved intellectual properties and brands that have maintained cultural relevance across generations. Properties like Transformers, My Little Pony, G.I. Joe, and Monopoly possess significant brand recognition and emotional attachment that creates customer loyalty and pricing power. The Magic: The Gathering franchise represents Hasbro's strongest moat component, with a dedicated player base, network effects from organized play, and high switching costs due to players' card collections and community investments. The game's complexity and established tournament infrastructure create significant barriers for competitors attempting to replicate its success. Hasbro's retail relationships and distribution network provide another defensive element, as the company has established partnerships with major retailers worldwide and operates across multiple channels including traditional retail, specialty stores, and direct-to-consumer platforms. However, the moat faces several challenges. Digital disruption threatens traditional toy sales as children increasingly gravitate toward mobile games and digital entertainment. Licensing competition is intensifying, with companies like Mattel and newer entrants competing for popular entertainment properties. Manufacturing commoditization means that many toy categories can be easily replicated by lower-cost competitors, particularly in basic product lines. Changing consumer preferences and shorter product lifecycles require constant innovation and marketing investment to maintain brand relevance. The company's strategic pivot toward digital gaming and licensing represents an attempt to strengthen its moat in evolving markets, but success in this transformation is not guaranteed given the competitive intensity in digital entertainment.
Risks & safety
Hasbro presents a moderate margin of safety with manageable financial risks but some valuation concerns. **Financial Stability:** - Cash position: $695 million with additional short-term investments - Current ratio: 1.60, indicating adequate liquidity to meet short-term obligations - Debt-to-equity ratio: 2.95, representing elevated leverage but manageable given cash flow generation - Free cash flow: $760 million annually, demonstrating strong cash generation capability - No immediate solvency concerns given positive operating cash flows **Valuation Metrics:** - P/E ratio: 20.1x based on 2024 earnings, reasonable for a consumer discretionary company - EV/EBITDA: 11.9x, within acceptable range for the industry - Price-to-book: 6.7x, elevated but justified by intangible brand assets - Graham number suggests potential undervaluation at current levels **Other Considerations:** - Cyclical business model creates earnings volatility - Exposure to tariff risks from China manufacturing - Strong cost savings program ($1 billion target by 2027) provides downside protection - Wizards segment provides stable, high-margin cash flows
Recent development
Over the past few years, Hasbro has undergone a significant strategic transformation focused on becoming a more digitally-oriented entertainment company. The most notable change was the divestiture of the eOne Film and TV business to Lionsgate in 2023, which allowed the company to reduce debt by approximately $400 million and refocus on its core gaming and toy businesses. The company has aggressively pursued digital gaming expansion, hiring industry veteran John Hight from Blizzard as President of Wizards of the Coast and committing to launch 1-2 new games annually starting in late 2025. Hasbro has invested approximately $125 million annually in digital game development, pursuing a balanced approach of internal development, partnerships, and licensing deals with over 150 licensed game projects currently in development. Magic: The Gathering has been repositioned as a billion-dollar franchise through the successful "Universes Beyond" strategy, which incorporates popular intellectual properties from other franchises like Final Fantasy, Marvel, and Lord of the Rings into Magic cards. This approach has expanded the player base and generated significant revenue growth. The company has implemented an ambitious cost savings program, initially targeting $750 million in gross savings through 2025 but recently increasing the target to $1 billion by 2027. This includes supply chain diversification away from China to mitigate tariff risks and improve operational efficiency. Strategic partnerships have become increasingly important, exemplified by the extended multi-decade licensing agreement with Disney for Marvel and Star Wars properties, and innovative collaborations like the Play-Doh Barbie partnership with Mattel. The success of licensing deals like Monopoly Go!, which generates approximately $10 million monthly, has validated the company's pivot toward higher-margin licensing revenue streams.
HAS company profile · for informational purposes only — not investment advice.
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