Giftify, Inc.
- Open
- 0.95
- Day high
- 0.95
- Day low
- 0.93
- Prev close
- 0.95
- Volume
- 1K
- Mkt cap
- $32M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 1.5
- P/S
- 0.4
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$2K over the last 3 months (0 open-market buys, 2 sales)
- 🏛Institutions accumulating (13F)
Giftify, Inc. (GIFT) is a Technology company listed on NASDAQ. The stock is down 37% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 2 sales (SEC Form 4).
Giftify, Inc. (GIFT) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
GIFT earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 12, 2026 | $-0.08 | $-0.08 | +0.0% | $21M | +3.9% |
| Mar 18, 2026 | $-0.06 | $-0.07 | -19.2% | $21M | +8.3% |
| Mar 31, 2025 | $-0.12 | $-0.14 | -16.7% | $24M | +3.3% |
| Aug 14, 2024 | — | $-0.30 | — | $20M | — |
| May 15, 2024 | — | $0.11 | — | $85M | — |
| Mar 31, 2024 | — | $-0.13 | — | $22M | — |
| Sep 30, 2023 | — | $-0.04 | — | $20M | — |
| Jun 30, 2023 | — | $-0.05 | — | $21M | — |
| Mar 31, 2023 | — | $-0.03 | — | $811711 | — |
| Dec 31, 2022 | — | $-0.05 | — | $1M | — |
| Sep 30, 2022 | — | $-0.04 | — | $824747 | — |
| Jun 30, 2022 | — | $-0.01 | — | $2M | — |
GIFT insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| May 7, 2026 | Miller Timothy Williamofficer: Vice President, Sales | Sell | 1,000 | $1.00 |
| May 6, 2026 | Miller Timothy Williamofficer: Vice President, Sales | Sell | 1,000 | $1.00 |
| Mar 23, 2026 | Ackerman Ari Marcdirector, officer: COO, CardCash Exchange, Inc. | Grant | 250,000 | $1.05 |
| Mar 23, 2026 | Bohm Elliotdirector, officer: CEO, CardCash Exchange, Inc. | Grant | 250,000 | $1.05 |
| Mar 2, 2026 | Interactive Communications International, Inc.other: Former 10% Owner | Sell | 17,610 | $0.93 |
| Feb 24, 2026 | Thakker Ketandirector, officer: CEO | Grant | 500,000 | $1.05 |
| Feb 3, 2026 | Handy Steveofficer: CFO | Grant | 100,000 | $1.06 |
| Feb 2, 2026 | Miller Timothy Williamofficer: Vice President, Sales | Sell | 1,000 | $1.05 |
| Jan 28, 2026 | Miller Timothy Williamofficer: Vice President, Sales | Sell | 1,000 | $1.05 |
| Sep 9, 2025 | Miller Timothy Williamofficer: Vice President, Sales | Sell | 1,000 | $1.05 |
| Aug 27, 2025 | Miller Timothy Williamofficer: Vice President, Sales | Sell | 1,000 | $1.64 |
| Aug 26, 2025 | Handy Steveofficer: CFO | Buy | 3,136 | $1.06 |
| Aug 22, 2025 | Handy Steveofficer: CFO | Buy | 18,664 | $1.06 |
| Aug 22, 2025 | Thakker Ketandirector, officer: CEO | Buy | 1,000 | $1.08 |
| Aug 20, 2025 | Handy Steveofficer: CFO | Buy | 120 | $1.06 |
Source: GIFT SEC Form 4 filings, latest May 7, 2026. For informational purposes only — not investment advice.
See the full GIFT insider & 13F page →Giftify, Inc. company profile
Overview
RDE, Inc. (NASDAQ:GIFT) is a digital marketplace company founded in 1999 that operates Restaurant.com, one of the largest restaurant deal platforms in the United States. The company went public in January 2021 and is headquartered in Schaumburg, Illinois. RDE connects consumers with dining deals and merchant offers across approximately 182,500 restaurants and retailers, serving roughly 7.8 million customers through its online platform.
Business
RDE operates in the digital commerce and deals marketplace industry, specifically focusing on restaurant and retail discount offerings. The company's primary business revolves around Restaurant.com, an online platform that functions as an intermediary between restaurants seeking to attract customers and consumers looking for dining deals. The core product offering consists of discount certificates that customers can purchase at reduced prices and then redeem at participating restaurants. For example, a customer might purchase a $25 dining certificate for $10, providing them with a $15 discount when dining at a participating restaurant. These certificates typically come with certain restrictions, such as minimum purchase requirements or limitations on days of use. Beyond restaurant deals, RDE has expanded its marketplace to include complementary offerings such as entertainment and travel deals, as well as consumer products sold on behalf of third-party merchants. The platform essentially operates as a digital coupon and deals aggregator, leveraging technology to connect deal-seeking consumers with businesses looking to drive customer traffic and sales. The restaurant deals industry serves as a customer acquisition tool for restaurants, particularly helping smaller establishments compete with larger chains by offering attractive promotions to price-conscious diners. For consumers, these platforms provide access to discounted dining experiences, making restaurant visits more affordable while encouraging exploration of new dining establishments.
Revenue model
RDE operates on a marketplace business model where it generates revenue primarily through the sale of discount certificates and merchant offerings. The company purchases certificates from restaurants at wholesale prices and sells them to consumers at marked-up prices, capturing the spread as revenue. For instance, RDE might purchase a $25 restaurant certificate for $5 from the restaurant and sell it to consumers for $10, earning $5 per transaction. The paying customers are primarily individual consumers who purchase these discount certificates online through Restaurant.com. The company also generates revenue from complementary products and services, including entertainment and travel deals, as well as commissions from third-party merchant product sales. Several factors influence RDE's profit margins. Positive margin drivers include increased consumer adoption of digital deals platforms, economic pressures that make consumers more price-conscious, and the company's ability to negotiate better wholesale rates with restaurants. The shift toward online ordering and digital commerce, accelerated by the pandemic, has also benefited the business model. Negative margin pressures come from intense competition in the deals space from companies like Groupon, LivingSocial, and newer entrants, which can compress pricing power. Rising customer acquisition costs through digital marketing channels also pressure margins. Additionally, the company faces challenges from restaurants developing their own direct-to-consumer loyalty programs and deals, potentially reducing their reliance on third-party platforms. Economic downturns can also negatively impact both restaurant participation and consumer spending on discretionary dining experiences.
Competitive moat
RDE's competitive moat appears relatively narrow in the highly competitive deals marketplace industry. The company's primary advantages include its established network effects between restaurants and consumers - having approximately 182,500 participating merchants provides value to its 7.8 million customers, while the large customer base attracts more restaurant partners. The company also benefits from brand recognition through Restaurant.com, which has operated for over two decades and has become a recognized name in restaurant deals. Additionally, RDE has developed operational expertise in managing the complex logistics of certificate sales, redemption tracking, and merchant relationships. However, these advantages are not particularly strong or durable. The deals marketplace has low barriers to entry, with minimal switching costs for both consumers and restaurants. Restaurants can easily partner with multiple platforms simultaneously, and consumers can readily switch between different deal sites based on available offers. The business model is also vulnerable to disintermediation, as restaurants increasingly develop their own digital marketing capabilities and direct-to-consumer loyalty programs. Competition from well-funded players like Groupon, as well as emerging platforms and even social media marketing, poses ongoing threats. The company lacks significant proprietary technology or exclusive partnerships that would create sustainable competitive advantages. Overall, RDE operates in a commoditized industry where success depends heavily on execution, marketing efficiency, and maintaining competitive pricing rather than on strong structural moats.
Risks & safety
RDE's margin of safety appears concerning based on recent financial performance, though the company maintains some liquidity cushion. • Cash and Liquidity: $2.3 million in cash and short-term investments as of Q4 2024, down from $5.4 million in Q1 2024, indicating declining liquidity • Working Capital: Negative working capital of $3.2 million (current ratio of 0.73), suggesting potential near-term liquidity challenges • Debt Position: Debt-to-equity ratio of 0.47, indicating moderate leverage levels • Profitability: Significant losses with -$18.8 million net income for FY 2024 and negative EBITDA of -$14.5 million • Cash Flow: Negative operating cash flow of -$2.6 million for FY 2024, though this improved from worse performance in prior quarters • Valuation: Trading at low absolute prices but metrics are distorted by losses; negative EV/EBITDA ratios indicate the company is unprofitable • Solvency Risk: The combination of cash burn, negative working capital, and ongoing losses raises questions about the company's ability to fund operations without additional financing The margin of safety is slim, with the company's survival dependent on achieving profitability or securing additional funding.
Recent development
Based on the available financial data, RDE has experienced significant operational challenges over the past few years. The company's revenue has declined from $97.0 million in 2022 to $88.9 million in 2024, indicating pressure on the core business model. The most notable development has been the dramatic deterioration in profitability. While the company achieved near break-even performance in 2023 with only -$0.1 million in net losses and positive EBITDA of $4.4 million, 2024 saw a sharp reversal with -$18.8 million in net losses and -$14.5 million in negative EBITDA. This suggests the company may have undertaken significant restructuring efforts or faced unexpected operational challenges. The company's cash position has also weakened considerably, declining from $5.4 million at the beginning of 2024 to $2.3 million by year-end, indicating ongoing cash consumption despite efforts to control costs. The working capital position has deteriorated, with current liabilities exceeding current assets, suggesting potential liquidity pressures. Without access to recent earnings call transcripts, the specific strategic initiatives and management commentary on these developments are not available. However, the financial trajectory suggests the company is likely focused on cost reduction efforts and potentially exploring strategic alternatives to address its operational challenges and cash flow pressures.
GIFT company profile · for informational purposes only — not investment advice.
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