eBay Inc.
- Open
- 104.60
- Day high
- 105.08
- Day low
- 103.09
- Prev close
- 105.62
- Volume
- 7.5M
- Mkt cap
- $46.1B
- P/E (TTM)
- 21.0
- EPS (TTM)
- $4.94
- P/B
- 9.9
- P/S
- 3.8
- Yield
- 1.18%
- Per share
- $1.22
- ▼Insiders net selling -$11.8M over the last 3 months (0 open-market buys, 27 sales)
- 🏛Institutions mixed (13F)
eBay Inc. (EBAY) is a Consumer Cyclical company listed on NASDAQ. The stock is up 16% over the past year. Over the trailing 3 months, insiders filed 0 open-market buys and 27 sales (SEC Form 4).
eBay Inc. (EBAY) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 15 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
EBAY earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 5, 2026 | $1.50 | $1.60 | +6.5% | $3.1B | +3.9% |
| Apr 29, 2026 | $1.58 | $1.66 | +5.1% | $3.1B | +2.2% |
| Feb 18, 2026 | $1.35 | $1.41 | +4.3% | $3.0B | +3.5% |
| Oct 29, 2025 | $1.33 | $1.36 | +2.3% | $2.8B | +3.3% |
| Jul 30, 2025 | $1.30 | $1.37 | +5.4% | $2.7B | +3.3% |
| Apr 30, 2025 | $1.34 | $1.38 | +3.0% | $2.6B | +1.5% |
| Feb 26, 2025 | $1.20 | $1.25 | +4.2% | $2.6B | +0.3% |
| Oct 30, 2024 | $1.18 | $1.19 | +0.8% | $2.6B | +1.1% |
| Jul 31, 2024 | $1.13 | $1.18 | +4.4% | $2.6B | +1.7% |
| May 1, 2024 | $1.20 | $1.25 | +4.2% | $2.6B | +0.9% |
| Feb 27, 2024 | $1.03 | $1.07 | +3.9% | $2.6B | +2.0% |
| Jul 26, 2023 | $0.99 | $1.03 | +4.0% | $2.5B | +12.8% |
EBAY insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 20, 2026 | Sweetnam Jordan Douglas Bradleyofficer: SVP, Chief Commercial Officer | Sell | 1,014 | $101.39 |
| Aug 18, 2026 | Sweetnam Jordan Douglas Bradleyofficer: SVP, Chief Commercial Officer | Tax | 2,294 | $103.14 |
| Aug 18, 2026 | Sweetnam Jordan Douglas Bradleyofficer: SVP, Chief Commercial Officer | Option | 4,321 | — |
| Aug 18, 2026 | WELLINGTON SAMANTHAofficer: SVP, Chief Legal Officer | Option | 1,836 | — |
| Aug 18, 2026 | WELLINGTON SAMANTHAofficer: SVP, Chief Legal Officer | Tax | 970 | $103.14 |
| Aug 11, 2026 | SPENCER REBECCAofficer: VP, Chief Accounting Officer | Sell | 4,544 | $107.84 |
| Aug 11, 2026 | SPENCER REBECCAofficer: VP, Chief Accounting Officer | Sell | 646 | $107.44 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 3,424 | $109.20 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 1,449 | $111.27 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 1,197 | $110.88 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 3,795 | $107.96 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 1,325 | $107.20 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 278 | $112.23 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 2,282 | $109.11 |
| Aug 7, 2026 | IANNONE JAMIEdirector, officer: President and CEO | Sell | 1,434 | $109.95 |
Source: EBAY SEC Form 4 filings, latest Aug 20, 2026. For informational purposes only — not investment advice.
See the full EBAY insider & 13F page →eBay Inc. company profile
Overview
eBay Inc. (NASDAQ:EBAY) is a global online marketplace company founded in 1995 by Pierre Omidyar in San Jose, California. Originally launched as AuctionWeb, the platform began as an auction site where individuals could buy and sell collectibles and unique items. Over nearly three decades, eBay has evolved from a simple auction platform into one of the world's largest e-commerce marketplaces, connecting millions of buyers and sellers across more than 190 markets worldwide. The company went public in 1998 and has since established itself as a leading player in the online marketplace industry, focusing particularly on pre-owned goods, collectibles, and specialty categories that differentiate it from traditional retail e-commerce platforms.
Business
eBay operates as an online marketplace platform that connects buyers and sellers globally, facilitating transactions for both new and pre-owned goods. The marketplace model differs from traditional e-commerce retailers in that eBay does not hold inventory or sell products directly. Instead, it provides the digital infrastructure, tools, and services that enable third-party sellers to list, market, and sell their products to buyers worldwide. The company's core platform includes ebay.com and the eBay suite of mobile applications, which serve as the primary channels where transactions occur. eBay's marketplace accommodates various types of sellers, from individual consumers selling personal items to large-scale commercial sellers, retailers, distributors, liquidators, and specialty dealers. The platform supports multiple selling formats including traditional auctions, fixed-price listings, and "Buy It Now" options. eBay has strategically focused on what it calls "Focus Categories" - specialized market segments where the platform has particular strength and differentiation. These categories include: 1. Motors Parts & Accessories - Automotive parts, accessories, and related products, representing a significant portion of GMV with consistent mid-single-digit growth rates 2. Collectibles - Trading cards, memorabilia, coins, stamps, and other collectible items, which has shown double-digit growth and includes authentication services 3. Luxury Goods - High-end fashion, watches, jewelry, and designer items, supported by eBay's Authenticity Guarantee program 4. Refurbished Electronics - Pre-owned and refurbished technology products, capitalizing on the growing circular economy trend These Focus Categories collectively generate approximately 60% of eBay's total Gross Merchandise Volume (GMV) and have consistently outperformed the broader marketplace, growing 4-6% annually while the overall platform experiences more modest growth. The company also operates significant advertising and financial services businesses that complement the core marketplace operations.
Revenue model
eBay generates revenue through multiple streams centered around its marketplace platform operations. The primary revenue model consists of transaction fees charged to sellers, which include final value fees based on the sale price of items, listing fees for certain categories, and optional upgrade fees for enhanced listing features. These marketplace fees typically range from 3-15% of the final sale value depending on the product category and seller type. The company's advertising business has become increasingly important, generating approximately $400-450 million quarterly. This includes first-party advertising where sellers pay to promote their listings within eBay's platform, and third-party advertising partnerships. The advertising revenue has shown consistent double-digit growth, with first-party ads growing 12-16% annually. eBay also generates revenue from financial services, including payment processing through managed payments, international shipping services, and partnerships with payment providers like Klarna for buy-now-pay-later options. The company has expanded into managed shipping services, particularly in international markets like the UK, where it handles logistics and shipping for sellers while generating additional service revenue. Several factors influence eBay's margins and profitability. Positive margin drivers include the high-margin nature of advertising revenue, the scalability of the platform infrastructure, and the company's focus on higher-value Focus Categories which command premium fees. The shift toward managed services and authentication programs also creates additional revenue opportunities with attractive margins. Margin pressures come from competitive dynamics in e-commerce, which can limit fee increases, investments in AI and technology infrastructure, international expansion costs, and the need to balance seller fees with platform competitiveness. Economic downturns can reduce overall transaction volumes, though eBay's focus on pre-owned goods often provides some resilience as consumers seek value-oriented purchasing options. Currency fluctuations also impact international operations, and regulatory changes in different markets can affect fee structures and operational costs.
Competitive moat
eBay's competitive moat is moderate but defensible, built primarily around its established marketplace network effects and specialized category expertise. The company benefits from a two-sided network effect where more buyers attract more sellers and vice versa, creating value for both sides of the marketplace. This is particularly strong in eBay's Focus Categories, where the platform has developed deep expertise, specialized tools, and authentication services that are difficult for competitors to replicate quickly. The company's strongest moat exists in collectibles and specialty markets, where eBay has built substantial seller relationships, authentication infrastructure, and buyer trust over decades. The platform's global reach and cross-border trade capabilities provide additional competitive advantages, as does its extensive seller toolset and established payment/shipping infrastructure. However, eBay faces significant competitive pressures that limit the strength of its moat. Amazon dominates general e-commerce and continues to expand into categories where eBay operates. Facebook Marketplace has emerged as a major competitor in consumer-to-consumer transactions, particularly for local sales. Specialized platforms like Poshmark in fashion, Bring a Trailer in classic cars, and various collectibles-specific platforms challenge eBay's category leadership. The company's moat is also challenged by changing consumer behaviors, particularly among younger demographics who may prefer social commerce platforms or direct-to-consumer channels. eBay's auction format, once a key differentiator, has become less relevant as fixed-price sales now dominate the platform. eBay's defensive strategy focuses on deepening its expertise in Focus Categories, investing heavily in AI and technology improvements, and expanding authentication and managed services. While these efforts help maintain competitive position, the overall e-commerce landscape remains highly competitive with low switching costs for both buyers and sellers, limiting the durability of eBay's competitive advantages.
Risks & safety
eBay demonstrates a solid financial position with reasonable margin of safety, though not exceptional. • Liquidity and Solvency: Strong current ratio of 1.17-1.24x, cash and short-term investments of $2.4-3.0 billion, positive free cash flow of $560-644 million quarterly, minimal immediate solvency risk • Debt Management: Debt-to-equity ratio of 1.45-1.52x indicates moderate leverage, manageable given stable cash flows, though higher than ideal for a mature technology company • Valuation Metrics: Trading at P/E of 11-16x, EV/EBITDA of 10-12x, suggesting reasonable but not deeply discounted valuation, Graham number indicates modest undervaluation in some periods • Operational Cash Generation: Consistent positive operating cash flow of $650-800 million quarterly, high conversion of earnings to cash, sustainable dividend and share repurchase programs • Other Considerations: Mature business with modest growth prospects, exposure to economic cycles through discretionary spending, competitive pressures in core markets, but defensive characteristics through focus on value-oriented pre-owned goods market
Recent development
Over the past several years, eBay has undergone significant strategic transformation focused on three key pillars: enhancing user experiences, developing scalable solutions, and implementing AI-driven innovations. The company has dramatically increased its investment in artificial intelligence, developing proprietary large language models that are 100 times larger than those used in 2023. These AI capabilities power new features like Magical Listing technology, which simplifies the selling process, and consumer-facing tools like "Shop the Look" and "Explore" for improved product discovery. eBay has aggressively expanded its Focus Categories strategy, concentrating resources on collectibles, motors parts & accessories, luxury goods, and refurbished electronics. The company acquired Goldin to strengthen its collectibles position and launched partnerships with authentication services like PSA for trading cards. The authentication program has expanded globally with eight centers worldwide, including a new facility in Tokyo, and now covers loose gemstones in addition to luxury goods and collectibles. A major strategic initiative has been the consumer-to-consumer (C2C) market expansion, particularly in the UK where eBay launched a comprehensive overhaul of the selling experience. This includes simplified listing processes, managed shipping services, and buyer protection programs. The UK C2C initiative has shown promising early results with double-digit GMV growth, and similar approaches are being tested in Germany and other markets. The company has also focused on advertising revenue growth, redesigning its advertising platform with AI-driven recommendations and expanding both first-party and third-party advertising offerings. Advertising revenue has grown consistently at double-digit rates, reaching approximately $445 million quarterly. Additionally, eBay has expanded its financial services through partnerships with companies like Klarna for buy-now-pay-later options and Venmo for payments, while developing international shipping solutions to reduce cross-border transaction friction.
EBAY company profile · for informational purposes only — not investment advice.
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