Deckers Outdoor Corporation
- Open
- 87.64
- Day high
- 87.75
- Day low
- 86.51
- Prev close
- 87.76
- Volume
- 855K
- Mkt cap
- $11.9B
- P/E (TTM)
- 12.3
- EPS (TTM)
- $7.10
- P/B
- 5.2
- P/S
- 2.1
- Yield
- —
- Per share
- —
Deckers Outdoor Corporation (DECK) is a Consumer Cyclical company listed on NYSE. The stock is down 29% over the past year. Drillr has 1 published research article covering DECK.
Deckers Outdoor Corporation (DECK) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 7 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
DECK earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Jul 23, 2026 | $0.88 | $0.94 | +6.5% | $1.0B | -0.1% |
| May 21, 2026 | $0.82 | $0.96 | +17.5% | $1.1B | +3.0% |
| Jan 29, 2026 | $2.79 | $3.33 | +19.5% | $2.0B | +72.7% |
| Oct 23, 2025 | $1.59 | $1.82 | +14.6% | $1.4B | +0.5% |
| Jul 24, 2025 | $0.69 | $0.93 | +35.0% | $965M | +6.8% |
| May 22, 2025 | $0.61 | $1.00 | +62.9% | $1.0B | +0.7% |
| Jan 30, 2025 | $2.50 | $3.00 | +19.8% | $1.8B | +5.0% |
| Oct 24, 2024 | $1.25 | $1.59 | +27.1% | $1.3B | +8.4% |
| Jul 25, 2024 | $0.58 | $0.75 | +29.3% | $825M | +2.3% |
| May 23, 2024 | $2.97 | $0.83 | -72.1% | $960M | +7.9% |
| Feb 1, 2024 | $1.91 | $2.52 | +31.8% | $1.6B | +71.1% |
| Oct 26, 2023 | $0.74 | $1.14 | +53.8% | $1.1B | +13.5% |
DECK insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 19, 2026 | Ellerker Marcoofficer: President, Global Marketplace | Grant | 5,548 | — |
| Aug 19, 2026 | Fasching Steven J.officer: Chief Financial Officer | Grant | 29,740 | — |
| Aug 19, 2026 | Ogbechie Angelaofficer: Chief Supply Chain Officer | Grant | 16,162 | — |
| Aug 19, 2026 | Stefano Carotidirector, officer: President & CEO | Grant | 37,731 | — |
| Aug 19, 2026 | Ellerker Marcoofficer: President, Global Marketplace | Grant | 16,162 | — |
| Aug 19, 2026 | Garcia Thomasofficer: Chief Administrative Officer | Grant | 19,396 | — |
| Aug 19, 2026 | Garcia Thomasofficer: Chief Administrative Officer | Grant | 6,658 | — |
| Aug 19, 2026 | Fasching Steven J.officer: Chief Financial Officer | Grant | 10,209 | — |
| Aug 19, 2026 | Spring-Green Robinofficer: President, Hoka | Grant | 21,336 | — |
| Aug 19, 2026 | Stefano Carotidirector, officer: President & CEO | Grant | 109,912 | — |
| Aug 19, 2026 | Spring-Green Robinofficer: President, Hoka | Grant | 7,324 | — |
| Aug 19, 2026 | Spangenberg Anneofficer: President, Fashion Lifestyle | Grant | 25,862 | — |
| Aug 19, 2026 | Spangenberg Anneofficer: President, Fashion Lifestyle | Grant | 8,878 | — |
| Aug 19, 2026 | Ogbechie Angelaofficer: Chief Supply Chain Officer | Grant | 5,548 | — |
| Aug 18, 2026 | Ogbechie Angelaofficer: Chief Supply Chain Officer | Tax | 1,623 | — |
Source: DECK SEC Form 4 filings, latest Aug 19, 2026. For informational purposes only — not investment advice.
See the full DECK insider & 13F page →DECK research & analysis
Deckers Outdoor Corporation company profile
Overview
Deckers Outdoor Corporation (NYSE:DECK) is a California-based footwear and lifestyle company founded in 1973 and publicly traded since 1993. Originally focused on outdoor sandals, the company has evolved into a premium lifestyle and performance footwear powerhouse through strategic brand acquisitions and organic growth. Today, Deckers operates as a multi-brand portfolio company with two dominant brands: UGG, the iconic sheepskin boot and comfort footwear brand, and HOKA, the rapidly growing performance running and athletic shoe brand. The company has transformed from a traditional outdoor footwear distributor into a global lifestyle and performance brand company, generating nearly $5 billion in annual revenue as of fiscal 2025.
Business
Deckers operates in the premium footwear industry, designing, marketing, and distributing lifestyle and performance footwear, apparel, and accessories. The company's business centers around two primary brands that represent distinct market segments: UGG Brand (~50% of revenue): UGG is synonymous with premium comfort footwear, originally built around sheepskin boots and slippers. The brand has expanded far beyond its winter boot origins to include sandals, sneakers, clogs, and various lifestyle footwear designed for year-round wear. UGG targets fashion-conscious consumers seeking comfortable, premium footwear and has successfully expanded into men's products and younger demographics. The brand generates approximately $2.5 billion in annual revenue and maintains strong international presence, particularly in Europe and Asia. HOKA Brand (~44% of revenue): HOKA specializes in performance running and athletic footwear characterized by maximum cushioning and lightweight construction. Originally developed for ultra-marathon runners, HOKA has expanded into mainstream running, walking, hiking, and lifestyle athletic footwear. The brand is experiencing rapid growth, reaching $2.2 billion in annual revenue with strong momentum in both domestic and international markets. HOKA targets serious athletes, recreational runners, and consumers seeking high-performance comfort footwear. Other Brands (~6% of revenue): The company also operates smaller brands including Teva (outdoor sandals), Sanuk (casual footwear), and Koolaburra (affordable UGG-style footwear), though these represent a declining portion of the business as management focuses resources on the two core brands.
Revenue model
Deckers generates revenue through multiple channels and business models. The company operates both wholesale and direct-to-consumer (DTC) distribution strategies, with DTC representing approximately 40% of total revenue and growing. Wholesale Revenue: The company sells products to department stores, specialty footwear retailers, sporting goods chains, and online retailers. Key wholesale partners include major retailers like Nordstrom, Dick's Sporting Goods, Foot Locker, and various international distributors. Wholesale typically operates on traditional markup models where retailers purchase inventory and manage their own pricing and promotion strategies. Direct-to-Consumer Revenue: Deckers operates 149 retail stores globally, including concept stores and outlet locations, plus e-commerce websites for each brand. DTC channels typically generate higher margins as they eliminate retailer markups and provide better brand control. The company has been strategically expanding DTC operations, particularly for HOKA. Margin Drivers and Risks: Several factors influence the company's profitability. Positive margin drivers include the premium positioning of both brands, allowing for higher pricing power, growing DTC mix which captures retail margins, international expansion into less penetrated markets, and operational leverage from scale. Negative pressures include potential tariff impacts (management estimates $150 million exposure from new trade policies), raw material cost inflation, increased competition in performance footwear, economic downturns affecting discretionary spending, and the need for continued marketing investment to maintain brand momentum. The company's gross margins have improved significantly, reaching 57.9% in fiscal 2025, driven by pricing power, product mix improvements, and operational efficiencies.
Competitive moat
Deckers' competitive moat stems primarily from strong brand equity and customer loyalty, particularly with UGG's iconic status in comfort lifestyle footwear and HOKA's growing reputation in performance running. The UGG brand has achieved cultural significance beyond mere footwear, becoming a lifestyle symbol with strong emotional connection among consumers, especially in the 18-34 demographic. HOKA has built a loyal following among serious runners and fitness enthusiasts through superior product performance and word-of-mouth marketing. However, the company's moat faces several challenges. The footwear industry is highly competitive with low barriers to entry for new brands, and fashion trends can shift rapidly. Nike, Adidas, and other athletic giants possess significantly larger marketing budgets and distribution networks. Additionally, both UGG and HOKA face the risk of brand fatigue or trend shifts that could impact demand. HOKA, while growing rapidly, operates in the highly competitive performance running market where technical innovation and athlete endorsements drive consumer preference. The company's moat is moderately strong but not insurmountable. Success depends heavily on continued innovation, brand marketing effectiveness, and maintaining premium positioning. The selective distribution strategy helps preserve brand exclusivity, but this also limits growth potential compared to mass-market approaches. International expansion provides growth opportunities but also exposes the brands to new competitive dynamics and cultural preferences that may not align with current brand positioning.
Risks & safety
Deckers maintains a strong financial position with significant margin of safety: • Liquidity: $1.89 billion in cash and short-term investments with minimal debt (debt-to-equity ratio of 0.11), providing substantial financial flexibility • Profitability: Strong cash generation with $958 million in free cash flow for fiscal 2025, demonstrating the business model's cash-generative nature • Current Ratio: 3.72x indicating strong short-term liquidity to cover obligations • Valuation Metrics: Trading at 17.6x P/E ratio based on fiscal 2025 earnings, which appears reasonable for a growing consumer brand company • EV/EBITDA: 11.7x on trailing twelve months, suggesting moderate valuation relative to cash flow generation • Return on Equity: 38.4% demonstrates highly efficient capital utilization • Other Considerations: Minimal solvency risk given strong balance sheet, though potential tariff exposure of $150 million represents a near-term headwind that management expects to partially mitigate through pricing and operational adjustments
Recent development
Over the past several years, Deckers has executed a focused strategy centered on building HOKA into a multi-billion dollar global performance brand while expanding UGG's year-round relevance and international presence. The company has significantly increased marketing investments, with successful campaigns like HOKA's "Fly Human Fly" and UGG's "Feels Like UGG" driving brand awareness growth. HOKA has been the primary growth engine, expanding from $1.4 billion to $2.2 billion in revenue over two years through strategic product launches, international expansion, and selective distribution growth. The brand has successfully moved beyond its ultra-running niche into mainstream running, walking, and lifestyle categories while maintaining premium positioning. International expansion has been particularly successful, with international revenue growing 39% and now representing 34% of HOKA's global revenue. UGG has focused on product diversification beyond traditional boots and slippers, expanding into sneakers, clogs, sandals, and men's products. Strategic collaborations with designers and celebrities, including partnerships with Post Malone, Gallery Department, and Palace, have helped attract younger consumers and maintain cultural relevance. The brand has also emphasized international growth, with international sales now representing 39% of global UGG revenue. The company underwent a leadership transition in 2024, with Stefano Caroti becoming CEO, bringing extensive international retail experience. Under his leadership, Deckers has continued focusing on organic growth while exploring potential new brand development, including hints at a "super sneaker" brand leveraging learnings from both HOKA and UGG.
DECK company profile · for informational purposes only — not investment advice.
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