BuzzFeed, Inc.
- Open
- 1.46
- Day high
- 1.55
- Day low
- 1.46
- Prev close
- 1.46
- Volume
- 152K
- Mkt cap
- $57M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 1.6
- P/S
- 0.3
- Yield
- —
- Per share
- —
- ▲Insiders net buying $127K over the last 3 months (4 open-market buys, 0 sales)
- ◆Cluster buying — multiple insiders bought within days
- 🏛Institutions reducing (13F)
BuzzFeed, Inc. (BZFD) is a Communication Services company listed on NASDAQ. The stock is down 31% over the past year. Over the trailing 3 months, insiders filed 4 open-market buys and 0 sales (SEC Form 4).
BuzzFeed, Inc. (BZFD) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
BZFD earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 7, 2026 | $-0.27 | $-0.40 | -48.1% | $32M | -10.0% |
| Mar 12, 2026 | $0.03 | $-0.72 | -2500.0% | $57M | +61.2% |
| Nov 6, 2025 | $-0.06 | $-0.20 | -233.3% | $46M | -20.7% |
| Aug 7, 2025 | $-0.23 | $-0.28 | -21.7% | $46M | -15.1% |
| May 7, 2025 | — | $-0.33 | — | $36M | — |
| Mar 13, 2025 | $0.36 | $-0.10 | -127.8% | $34M | -77.8% |
| Nov 2, 2023 | $-0.08 | $-0.36 | -350.0% | $73M | -29.9% |
| Mar 13, 2023 | $-0.12 | $0.12 | +200.0% | $135M | +2.6% |
| Nov 14, 2022 | $-0.60 | $-0.64 | -6.7% | $104M | +10.2% |
| Aug 9, 2022 | $-0.52 | $-0.68 | -30.8% | $107M | -1.3% |
| May 16, 2022 | $-0.92 | $-1.12 | -21.7% | $92M | -3.1% |
| Mar 22, 2022 | $0.60 | $1.20 | +100.3% | $146M | +9.3% |
BZFD insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 22, 2026 | Gould Ericdirector | Buy | 33,000 | $1.44 |
| Jun 22, 2026 | Karras Sydniedirector | Buy | 17,000 | $1.44 |
| Jun 22, 2026 | Malone Chrisdirector | Buy | 17,361 | $1.44 |
| Jun 22, 2026 | Hill Terencedirector | Buy | 20,833 | $1.44 |
| Jun 22, 2026 | Allen Family Digital, LLCdirector, 10 percent owner: | Grant | 4,000,000 | $1.44 |
| May 28, 2026 | Rolle Janet Ldirector | Option | 23,283 | — |
| May 28, 2026 | COLEMAN GREGORYdirector | Option | 104,773 | — |
| May 28, 2026 | Rothstein Adamdirector | Option | 23,283 | — |
| May 28, 2026 | COLEMAN GREGORYdirector | Option | 23,283 | — |
| May 28, 2026 | Rolle Janet Ldirector | Option | 104,773 | — |
| May 28, 2026 | Rothstein Adamdirector | Option | 146,682 | — |
| May 18, 2026 | Peretti Jonahdirector, 10 percent owner, officer: Chief Executive Officer | Option | 10,241 | — |
| May 18, 2026 | Omer Matthewofficer: CFO | Option | 17,091 | — |
| May 18, 2026 | Arroyo Davidofficer: CLO | Option | 71,811 | — |
| May 18, 2026 | Omer Matthewofficer: CFO | Option | 71,322 | — |
Source: BZFD SEC Form 4 filings, latest Jun 22, 2026. For informational purposes only — not investment advice.
See the full BZFD insider & 13F page →BuzzFeed, Inc. company profile
Overview
BuzzFeed, Inc. (NASDAQ:BZFD) is a digital media company founded in 2006 and based in New York. Originally launched as a viral content aggregation site, BuzzFeed evolved into a multi-brand digital media empire encompassing news, entertainment, lifestyle content, and commerce. The company went public in December 2021 through a SPAC merger. After years of rapid expansion and significant losses, BuzzFeed has undergone substantial restructuring since 2022, selling major assets like Complex Networks and pivoting toward AI-powered content creation and higher-margin revenue streams. The company now operates a leaner portfolio focused primarily on its flagship BuzzFeed brand, news division BuzzFeed News, food platform Tasty, and the acquired HuffPost.
Business
BuzzFeed operates in the digital media and content creation industry, producing and distributing entertainment, news, and lifestyle content across multiple online platforms and social media channels. The company's business spans several distinct content verticals and brands. BuzzFeed serves as the flagship entertainment and pop culture brand, known for its viral articles, listicles, quizzes, and video content that targets millennial and Gen Z audiences. The platform became famous for its shareable content format, including personality quizzes and "listicle" articles that are optimized for social media distribution. BuzzFeed News operates as the company's journalism division, focusing on investigative reporting, breaking news, and political coverage aimed at younger demographics. This division has won several journalism awards but has faced challenges with monetization. Tasty represents BuzzFeed's food content vertical, featuring recipe videos, cooking tutorials, and food-related lifestyle content. Tasty became particularly successful on social media platforms with its overhead-view cooking videos that are designed for mobile consumption. HuffPost is a digital news and opinion platform that BuzzFeed acquired from Verizon Media in 2021. HuffPost covers politics, news, opinion pieces, entertainment, and lifestyle content, targeting a broader demographic than BuzzFeed's core brands. The company also operates several smaller verticals including As/Is for style content, BringMe for travel, Goodful for wellness, and Nifty for DIY content. Based on recent financial reports, advertising revenue represents approximately 50% of total revenue, commerce and affiliate marketing account for about 30%, and content licensing and other revenue streams make up the remaining 20%.
Revenue model
BuzzFeed generates revenue through three primary business models. Advertising revenue comes from both direct brand partnerships and programmatic advertising, where brands pay to reach BuzzFeed's audience through display ads, sponsored content, and video advertisements across its websites and social media channels. The company has increasingly focused on programmatic advertising, which provides more predictable and scalable revenue. Commerce and affiliate revenue is generated when BuzzFeed promotes products through its content and earns commissions on resulting sales. This is particularly strong in the Tasty vertical, where recipe content naturally leads to kitchen product recommendations, and during major shopping events like Amazon Prime Day. The company leverages its audience trust and product discovery capabilities to drive affiliate sales. Content licensing and services involves selling BuzzFeed's content, formats, or production services to other media companies, streaming platforms, or brands. This includes licensing Tasty content internationally or creating custom content for corporate clients. Several factors significantly impact BuzzFeed's margins and profitability. Macroeconomic conditions heavily influence digital advertising spending, with economic uncertainty typically leading to reduced brand marketing budgets. Platform algorithm changes on social media sites like Facebook, Instagram, and TikTok can dramatically affect content reach and engagement, directly impacting advertising rates. Competition for attention from other digital media companies, streaming services, and social media creators puts pressure on audience acquisition costs and advertising pricing. Content production costs vary significantly based on format, with video content being more expensive than written articles, while AI-powered content creation tools are helping reduce some production expenses. Seasonal advertising patterns create revenue volatility, with Q4 typically being strongest due to holiday marketing spending.
Competitive moat
BuzzFeed's competitive moat is relatively weak compared to technology companies with strong network effects or traditional media companies with exclusive content rights. The company's primary defensive assets include its brand recognition and audience loyalty, particularly among millennial and Gen Z demographics who have grown up with BuzzFeed content. The company has built significant expertise in viral content creation and social media optimization, understanding how to craft content that spreads organically across platforms. However, these advantages are not particularly durable. Content creation barriers are low, allowing new competitors to enter easily, and individual creators on platforms like TikTok and YouTube can often achieve viral success without institutional backing. Platform dependency represents a significant vulnerability, as algorithm changes on Facebook, Instagram, or other social media sites can dramatically reduce BuzzFeed's organic reach overnight. The company has limited proprietary technology or exclusive content rights that would prevent competitors from replicating its success. The digital media industry faces constant disruption from new platforms, changing consumer preferences, and the rise of creator economy platforms that allow individuals to monetize content directly. Traditional media companies with deeper resources, tech giants with superior data capabilities, and agile creator-focused platforms all represent competitive threats. BuzzFeed's recent pivot toward AI-powered content creation and its development of the BF Island social platform represent attempts to build more defensible competitive positions, but these initiatives remain unproven and face competition from well-funded technology companies.
Risks & safety
BuzzFeed's margin of safety appears limited based on current financial metrics, though the company has made progress stabilizing its operations. • Cash and liquidity position: $34 million in cash and short-term investments as of Q1 2025, with total current assets of $88 million against current liabilities of $96 million, resulting in a current ratio of 0.92 • Debt levels: Debt-to-equity ratio of 0.59, representing a significant improvement after repaying $154 million in debt during 2024 using proceeds from asset sales • Operating cash flow: Generated positive $1.3 million in operating cash flow in Q1 2025, showing improvement from historical cash burn • Valuation metrics: Trading at 0.88x book value with negative earnings, EV/EBITDA of -2.8x due to negative EBITDA • Revenue trends: 2025 guidance of $195-210 million represents modest growth from 2024's $190 million, but still well below 2022's $437 million peak • Profitability outlook: Company projects $10-20 million positive adjusted EBITDA for 2025, marking a turnaround from years of losses • Business model risks: Heavy dependence on volatile digital advertising markets and social media platform algorithms creates ongoing uncertainty
Recent development
Over the past few years, BuzzFeed has undergone a dramatic business transformation focused on achieving profitability and reducing dependence on unpredictable revenue streams. The company's most significant strategic move was divesting non-core assets, including the sale of Complex Networks for $114 million and First We Feast, using proceeds to pay down $154 million in debt and strengthen its balance sheet. AI integration has become central to BuzzFeed's content strategy, with the company developing proprietary AI tools that have increased editorial output by 17% while improving article performance by 25%. The company has moved beyond simple content generation to create AI-powered interactive experiences, including personalized quizzes and enhanced ad targeting capabilities that improve contextual relevance for advertisers. The company's most ambitious recent initiative is BF Island, described as an "AI-native social media app" currently in development with approximately $10 million invested. BF Island represents BuzzFeed's attempt to reduce platform dependency by creating its own social destination, with plans to enter private beta testing and potentially convert 5% of BuzzFeed's 34 million monthly users to the new platform. Revenue mix optimization has been another key focus, with management prioritizing higher-margin programmatic advertising and affiliate commerce over lower-margin content licensing deals. The company has restructured its sales organization and reduced its content portfolio to focus on the most profitable verticals, while building stronger first-party data capabilities to support advertising targeting as third-party cookies are phased out. Operational efficiency improvements included workforce reductions, real estate consolidation, and streamlined content production processes. These changes helped the company achieve positive adjusted EBITDA in 2024 after years of losses, while maintaining audience engagement metrics with 79 million hours of monthly time spent across its properties.
BZFD company profile · for informational purposes only — not investment advice.
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