Brilliant Earth Group, Inc.
- Open
- 1.36
- Day high
- 1.44
- Day low
- 1.32
- Prev close
- 1.33
- Volume
- 152K
- Mkt cap
- $144M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 11.8
- P/S
- 0.3
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$143K over the last 3 months (5 open-market buys, 5 sales)
- ◆Cluster buying — multiple insiders bought within days
- 🏛Institutions reducing (13F)
Brilliant Earth Group, Inc. (BRLT) is a Consumer Cyclical company listed on NASDAQ. The stock is down 49% over the past year. Over the trailing 3 months, insiders filed 5 open-market buys and 5 sales (SEC Form 4).
Brilliant Earth Group, Inc. (BRLT) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
BRLT earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 6, 2026 | $-0.00 | $0.03 | +1025.9% | $115M | +3.3% |
| May 6, 2026 | $-0.05 | $-0.05 | +0.0% | $100M | +1.4% |
| Mar 5, 2026 | $0.02 | $-0.06 | -400.0% | $124M | +23.0% |
| Nov 5, 2025 | $0.02 | $0.02 | +0.0% | $110M | -12.0% |
| Aug 7, 2025 | $-0.01 | $0.01 | +200.0% | $109M | -0.3% |
| Mar 12, 2025 | $-0.01 | $0.04 | +500.0% | $120M | +2.3% |
| Nov 7, 2024 | $0.00 | $0.02 | +1097.6% | $100M | -14.5% |
| Aug 8, 2024 | $0.01 | $0.03 | +500.0% | $105M | -1.6% |
| May 9, 2024 | $-0.02 | $0.03 | +250.0% | $97M | -0.2% |
| Mar 14, 2024 | $0.01 | $0.04 | +400.0% | $124M | -0.2% |
| Nov 9, 2023 | $0.04 | $0.05 | +25.0% | $114M | -8.4% |
| May 11, 2023 | $0.02 | $0.03 | +76.5% | $98M | -12.4% |
BRLT insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 19, 2026 | Dziesietnik Sharonofficer: Chief Operations Officer | Sell | 10,124 | $1.27 |
| Aug 19, 2026 | Gerstein Beth Tamaradirector, 10 percent owner, officer: Chief Executive Officer | Buy | 6,797 | $1.25 |
| Aug 19, 2026 | Gerstein Beth Tamaradirector, 10 percent owner, officer: Chief Executive Officer | Buy | 3,203 | $1.26 |
| Aug 19, 2026 | Grossberg Eric Scottdirector, 10 percent owner, officer: Executive Chairman | Buy | 9,619 | $1.27 |
| Aug 19, 2026 | Grossberg Eric Scottdirector, 10 percent owner, officer: Executive Chairman | Buy | 381 | $1.26 |
| Aug 17, 2026 | Kuo Jeffrey Chuenhongofficer: Chief Financial Officer | Buy | 10,000 | $1.36 |
| Aug 12, 2026 | TURNER GAVINdirector, 10 percent owner: | Sell | 50,000 | $1.29 |
| Aug 12, 2026 | MAINSAIL GP III, LLC10 percent owner | Sell | 50,000 | $1.29 |
| Jun 23, 2026 | Harris Jennifer Noeldirector | Sell | 20,020 | $1.07 |
| Jun 23, 2026 | Harris Jennifer Noeldirector | Sell | 18,336 | $1.03 |
| Jun 18, 2026 | Harris Jennifer Noeldirector | Grant | 72,519 | — |
| Jun 18, 2026 | KAPLAN BETH Jdirector | Grant | 72,519 | — |
| Jun 18, 2026 | Jaques Atticadirector | Grant | 72,519 | — |
| May 20, 2026 | Dziesietnik Sharonofficer: Chief Operations Officer | Sell | 10,124 | $1.15 |
| Mar 10, 2026 | Kuo Jeffrey Chuenhongofficer: Chief Financial Officer | Grant | 112,582 | — |
Source: BRLT SEC Form 4 filings, latest Aug 19, 2026. For informational purposes only — not investment advice.
See the full BRLT insider & 13F page →Brilliant Earth Group, Inc. company profile
Overview
Brilliant Earth Group, Inc. (NASDAQ:BRLT) is a digitally-native jewelry retailer founded in 2005 and headquartered in San Francisco, California. The company went public in September 2021, positioning itself as a premium brand focused on ethically sourced diamonds, gemstones, and fine jewelry. Brilliant Earth operates through an omnichannel model combining e-commerce with physical showrooms, targeting millennial and Gen Z consumers who prioritize sustainability and ethical sourcing in their purchasing decisions.
Business
Brilliant Earth operates in the luxury jewelry retail industry, specifically targeting the bridal and fine jewelry markets. The jewelry industry is a massive global market worth approximately $300 billion, with the company focusing on the premium segment through its ethical sourcing proposition. The company's core offerings include engagement rings, which represent the largest portion of their business. These are diamond rings typically purchased for marriage proposals, ranging from under $5,000 to over $10,000. The engagement ring market is highly seasonal and cyclical, with peak demand during traditional proposal seasons like holidays and spring months. Wedding and anniversary bands form another significant category, representing rings purchased to complement engagement rings or celebrate wedding anniversaries. This segment has shown consistent growth and provides opportunities for repeat purchases from existing customers. The company has been aggressively expanding its fine jewelry segment, which includes everyday diamond jewelry, gemstone pieces, and fashion jewelry not specifically related to bridal occasions. Fine jewelry represented approximately 14% of total bookings in Q1 2025, up from previous years, and has become a key growth driver. This category appeals to customers seeking luxury jewelry for personal use or gifting occasions beyond engagements and weddings. Brilliant Earth differentiates itself through ethical sourcing, offering lab-grown diamonds, recycled precious metals, and responsibly sourced natural diamonds. Lab-grown diamonds are created in controlled laboratory environments using advanced technology, offering the same physical and chemical properties as mined diamonds but at lower costs and with reduced environmental impact. The company also offers traditional mined diamonds that meet strict ethical sourcing standards.
Competitive moat
Brilliant Earth's competitive moat appears moderate but vulnerable to disruption. The company's primary moat stems from its brand positioning around ethical sourcing, which resonates strongly with environmentally and socially conscious millennials and Gen Z consumers. This brand differentiation has enabled the company to command premium pricing compared to traditional jewelry retailers. The company's omnichannel capabilities and data-driven approach provide some competitive advantages, allowing for sophisticated pricing optimization and personalized customer experiences. Their showroom network creates a physical presence that pure e-commerce competitors lack, while their digital-first approach gives them advantages over traditional brick-and-mortar jewelers. However, the moat faces significant challenges. Ethical sourcing is becoming commoditized as major jewelry retailers like Tiffany, Kay Jewelers, and others adopt similar responsible sourcing practices and lab-grown diamond offerings. The barriers to entry in jewelry retail are relatively low, particularly for online-focused competitors. Large established players with greater resources and brand recognition could easily replicate Brilliant Earth's model. The lab-grown diamond market presents both opportunity and risk - while it aligns with the company's ethical positioning, the technology is rapidly advancing and costs are declining, potentially commoditizing this key differentiator. Additionally, the jewelry industry is highly fragmented with numerous competitors, and customer loyalty in luxury goods often centers more on prestige and heritage than ethical sourcing alone.
Risks & safety
The company demonstrates strong financial stability with minimal solvency risk in the near term. • Cash position: $147 million in cash and short-term investments as of Q1 2025, providing substantial liquidity • Debt levels: Manageable debt load with plans to prepay $20 million of term loan in Q2 2025 • Profitability: 15 consecutive quarters of profitability through Q1 2025, though with thin margins • Cash flow: Negative free cash flow of -$7.8 million in Q1 2025, concerning but offset by strong cash reserves • Current ratio: Extremely low current ratio of 0.002 in Q1 2025 due to apparent data anomaly in current liabilities • Valuation metrics: Trading at low absolute price levels around $1.55, with volatile P/E ratios due to thin profit margins • Revenue trends: Declining revenue over past year (5% decline in 2024, 3.5% decline in Q1 2025) raises growth concerns • Market position: Small market cap of approximately $140 million suggests limited institutional support
Recent development
Over the past few years, Brilliant Earth has pursued several key strategic initiatives based on earnings call insights. The company has significantly expanded its fine jewelry category, growing it from 16% of bookings in 2022 to 14% in Q1 2025, with particularly strong performance during holiday seasons reaching 27% of December 2024 bookings. The company has aggressively expanded its showroom footprint, growing from 25 locations in 2022 to over 40 by 2024, including opening locations in premium markets like New York City and Boston. This omnichannel expansion aims to provide customers with hands-on experiences while maintaining the digital-first approach. Brand awareness investments have been a major focus, with the company launching high-profile campaigns like "Rethink Everything You Know About Diamonds" that generated over 1 billion media impressions. Celebrity partnerships and social media engagement have increased dramatically, with social media impressions growing 375% in some quarters. The company has introduced several innovative product lines, including the Capture Collection featuring carbon-captured lab diamonds, the 100% Renewable Collection, and a successful collaboration with Dr. Jane Goodall that became their most successful fine jewelry launch. These initiatives reinforce their ethical sourcing positioning while expanding beyond traditional bridal jewelry. Operational efficiency improvements have included implementing sophisticated pricing optimization engines, expanding data-driven marketing approaches, and maintaining their asset-light business model while improving gross margins from 53% in 2022 to over 60% in recent quarters.
BRLT company profile · for informational purposes only — not investment advice.
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