BRC Inc.
- Open
- 8.65
- Day high
- 8.71
- Day low
- 7.93
- Prev close
- 8.44
- Volume
- 117K
- Mkt cap
- $96M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 2.0
- P/S
- 0.2
- Yield
- —
- Per share
- —
- ▼Insiders net selling -$3.0M over the last 3 months (2 open-market buys, 2 sales)
- ◆Cluster buying — multiple insiders bought within days
- 🏛Institutions accumulating (13F)
BRC Inc. (BRCC) is a Consumer Defensive company listed on NYSE. The stock is down 47% over the past year. Over the trailing 3 months, insiders filed 2 open-market buys and 2 sales (SEC Form 4). Drillr has 1 published research article covering BRCC.
BRC Inc. (BRCC) financials & analyst ratings
Fundamentals (TTM)
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
BRCC earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| Aug 4, 2026 | $-0.01 | $-0.00 | +91.0% | $107M | +2.3% |
| May 5, 2026 | $-0.01 | $0.00 | +101.0% | $109M | +12.7% |
| Mar 3, 2025 | $-0.01 | $0.04 | +500.0% | $106M | +10.5% |
| Mar 6, 2024 | $-0.06 | $0.19 | +425.1% | $120M | +10.7% |
| Nov 9, 2023 | $-0.02 | $-0.05 | -138.1% | $101M | -17.9% |
| Aug 10, 2023 | $-0.03 | $-0.03 | -14.5% | $92M | +0.3% |
| May 11, 2023 | $-0.08 | $-0.08 | +0.0% | $83M | +2.4% |
| Mar 15, 2023 | $-0.05 | $-0.09 | -80.0% | $94M | +1.3% |
| Nov 10, 2022 | $-0.06 | $-0.08 | -33.3% | $75M | -0.5% |
| Aug 11, 2022 | $0.01 | $0.22 | +1460.3% | $66M | -6.4% |
| May 12, 2022 | $0.03 | $4.08 | +14383.5% | $66M | +2.5% |
| Mar 16, 2022 | $-0.02 | $-0.02 | -21.5% | $72M | +4.3% |
BRCC insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 19, 2026 | Dickson Kathryn Pdirector | Buy | 50,000 | $0.85 |
| Aug 18, 2026 | Kadenacy Stephen Mdirector | Sell | 105,000 | $0.82 |
| Aug 18, 2026 | Mondzelewski Christopherdirector, officer: President and CEO | Tax | 8,663 | $0.85 |
| Aug 17, 2026 | Amigh Matthew Lofficer: Chief Financial Officer | Buy | 10,000 | $0.85 |
| Jul 9, 2026 | Amigh Matthew Lofficer: Chief Financial Officer | Tax | 13,686 | $1.18 |
| Jun 3, 2026 | Hutmacher Clayton Mdirector | Grant | 80,645 | — |
| Jun 3, 2026 | Kadenacy Stephen Mdirector | Grant | 80,645 | — |
| Jun 3, 2026 | Landis Melvin F IIIdirector | Grant | 80,645 | — |
| Jun 3, 2026 | Molloy Lawrencedirector | Grant | 80,645 | — |
| Jun 3, 2026 | Welling Glenn W.director, 10 percent owner: | Grant | 80,645 | — |
| Jun 3, 2026 | MORIARTY SEAN Pdirector | Grant | 80,645 | — |
| Jun 3, 2026 | Taslitz Stevendirector | Grant | 80,645 | — |
| Jun 3, 2026 | Hafer Evandirector, 10 percent owner, officer: Founder | Sell | 2,000,000 | $1.49 |
| Jun 3, 2026 | Dickson Kathryn Pdirector | Grant | 80,645 | — |
| May 6, 2026 | Mondzelewski Christopherdirector, officer: President and CEO | Tax | 6,538 | $1.35 |
Source: BRCC SEC Form 4 filings, latest Aug 19, 2026. For informational purposes only — not investment advice.
See the full BRCC insider & 13F page →BRC Inc. company profile
Overview
BRC Inc. (NYSE:BRCC), operating as Black Rifle Coffee Company, is a veteran-founded specialty coffee company established in 2014 and based in Salt Lake City, Utah. The company went public in February 2022 through a SPAC merger. Founded with a mission to support active military, veterans, and first responders, Black Rifle Coffee has evolved from a direct-to-consumer coffee roaster into a multi-channel coffee and beverage company with wholesale distribution, retail locations, and an expanding product portfolio that includes ready-to-drink beverages and energy drinks.
Business
Black Rifle Coffee operates in the specialty coffee and beverage industry, competing in multiple segments of the broader coffee market. The company's core business revolves around coffee roasting, packaging, and distribution, but has expanded into adjacent beverage categories and retail operations. The company operates through three primary business segments. The wholesale segment represents approximately 63% of total revenue and includes packaged coffee sold through grocery stores, convenience stores, and mass retailers like Walmart, as well as ready-to-drink (RTD) coffee beverages distributed through partnerships with companies like Keurig Dr Pepper. This segment has shown the strongest growth, with the company achieving 45% all commodity volume (ACV) distribution in grocery stores for packaged coffee. The direct-to-consumer (DTC) segment accounts for roughly 30% of revenue and operates through the company's e-commerce platform, offering coffee subscriptions, single purchases, and branded merchandise including apparel and coffee accessories. This channel has faced challenges with declining revenue as the company shifts focus toward wholesale growth. The retail segment, representing the smallest portion of revenue at approximately 7%, consists of company-operated and franchised coffee shop locations called "Outposts." These physical locations serve as brand showcases and community gathering spaces, particularly in areas with significant military and veteran populations. The company has recently expanded into the energy drink market with Black Rifle Energy, a zero-sugar, naturally-sourced energy drink launched through partnership with Keurig Dr Pepper, targeting the $20 billion energy drink market.
Revenue model
Black Rifle Coffee generates revenue through multiple streams across its business segments. The wholesale model involves selling packaged coffee and ready-to-drink beverages to retailers at wholesale prices, with retailers marking up products for consumer sale. This B2B model provides predictable revenue through purchase orders and distribution agreements, though margins are typically lower than direct sales due to retailer markups and trade promotion expenses. The direct-to-consumer model captures higher margins by selling directly to consumers through e-commerce, eliminating retailer markups. The company emphasizes subscription services, which provide recurring revenue and customer retention. However, this channel requires significant marketing spend to acquire customers and faces increasing digital advertising costs. The retail operations generate revenue through traditional coffee shop sales, combining product sales with the experiential aspect of café service. These locations also serve as marketing vehicles for the brand. Several factors influence the company's profitability margins. Commodity coffee prices represent a significant input cost, with the company implementing hedging strategies to manage price volatility. Supply chain efficiency affects margins through manufacturing costs, packaging, and distribution expenses. The company has been improving gross margins through operational optimization and channel mix shifts toward higher-margin wholesale channels. Competition in retail distribution requires trade promotion spending and slotting fees to secure and maintain shelf space, particularly impacting margins in new product launches like the energy drink. Marketing efficiency in customer acquisition, especially for the DTC channel, directly impacts profitability as digital advertising costs have increased. The company's brand positioning as a premium, mission-driven coffee allows for pricing power compared to commodity coffee brands, supporting margin expansion.
Risks & safety
The margin of safety appears concerning with significant financial stress indicators, though the company has shown recent operational improvements. • Cash and liquidity risk: Only $3.9 million in cash and short-term investments as of Q1 2025, down from $6.8 million in Q4 2024. Negative free cash flow of -$5.3 million in Q1 2025, though the company achieved positive free cash flow of $2.6 million for full year 2024. • Debt and solvency concerns: Debt-to-equity ratio of 2.97x, indicating high leverage. Current ratio of 1.30x provides minimal liquidity cushion above current liabilities. • Profitability challenges: Negative net income of -$7.8 million in Q1 2025 and -$7.6 million for full year 2024, though EBITDA has improved significantly from -$42.9 million in 2023 to $12.8 million in 2024. • Valuation metrics: Trading at 24.7x EV/EBITDA based on 2024 results, which appears expensive for a company with inconsistent profitability. Price-to-book ratio of 17.1x suggests high valuation relative to tangible assets. • Other considerations: Revenue guidance of $395-$425 million for 2025 suggests modest growth, while the company targets $20-$30 million adjusted EBITDA, indicating continued margin pressure.
Recent development
Over the past few years, Black Rifle Coffee has undergone significant strategic transformation focused on wholesale channel expansion and operational efficiency. The company has shifted from primarily direct-to-consumer sales to wholesale distribution, with wholesale revenue growing from 57% to 63% of total sales by 2024. Key strategic developments include major retail partnerships and distribution expansion. The company entered the Food, Drug, and Mass (FDM) channel through Walmart in 2022 and has since expanded to 45% all commodity volume distribution in grocery stores, with plans to reach 70-75% ACV by end of 2026. Ready-to-drink coffee distribution has grown to over 61,000 doors. The company launched Black Rifle Energy drink in partnership with Keurig Dr Pepper, targeting the $20 billion energy drink market. Initial distribution reached 17% ACV with plans to expand to 20-30% ACV in 2025, focusing on convenience stores in 12 priority markets. Operational improvements have been substantial, with gross margins improving from approximately 30% in 2023 to over 40% in recent quarters through supply chain optimization, manufacturing efficiency, and channel mix improvements. The company implemented cost reduction initiatives saving approximately $30 million and achieved positive free cash flow in 2024 after years of negative cash generation. Leadership changes included appointing Chris Mondzelewski as sole CEO in 2024, focusing the organization on core business fundamentals rather than aggressive expansion. The company has taken a more measured approach to retail Outpost expansion while stabilizing the direct-to-consumer segment through improved subscription retention and website optimization.
BRCC company profile · for informational purposes only — not investment advice.
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