AppFolio, Inc. (APPF) Insider Trading
Over the last 3 months, APPF insiders made 0 open-market buys and 167 sales, a net sale of -$16.5M (SEC Form 4). Over the last 6 months, 342 institutions increased and 251 reduced their position (13F).
Insider Activity
Sentiment
0/100
Buys (3m)
0
Sells (3m)
167
Net (3m)
-$16.5M
Context3-month price +44.5%Institutions accumulating (13F)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 551 | $218.46 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 701 | $219.35 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 78 | $220.06 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 702 | $216.43 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 22 | $220.06 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 198 | $216.44 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 199 | $219.35 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 35 | $221.41 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 694 | $224.13 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 1,947 | $218.45 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 1,006 | $222.43 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 365 | $221.37 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 178 | $215.37 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 622 | $215.37 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 452 | $217.68 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 92 | $214.73 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 8 | $214.71 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 17 | $216.38 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 183 | $216.38 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 94 | $222.42 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 1,550 | $217.67 |
| Aug 24, 2026 | DUCA MAURICE J10 percent owner | Sell | 62 | $224.14 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 576 | $201.49 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 356 | $200.29 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 78 | $202.61 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 1,000 | $204.98 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 164 | $198.90 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 781 | $212.64 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 18 | $198.89 |
| Aug 20, 2026 | DUCA MAURICE J10 percent owner | Sell | 2,588 | $203.88 |
Source: APPF SEC Form 4 filings, latest Aug 24, 2026. For informational purposes only — not investment advice.
Institutional activity (13F)
How institutions changed their APPF positions over the last 6 months (SEC Form 13F).
Increased
342
New positions
141
Reduced
251
Sold out
69
Largest moves
| Institution | Action | Shares | Filed |
|---|---|---|---|
| BlackRock, Inc. | Increased | 2.6M | Aug 7, 2026 |
| BLACKROCK, INC. | Increased | 2.5M | May 13, 2026 |
| PRINCIPAL FINANCIAL GROUP INC | Increased | 1.6M | Aug 4, 2026 |
| PRINCIPAL FINANCIAL GROUP INC | Increased | 1.5M | May 4, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Increased | 1.5M | Aug 13, 2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | New Position | 1.5M | May 8, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | New Position | 1.0M | May 15, 2026 |
| ASHE CAPITAL MANAGEMENT, LP | Reduced | 1.0M | May 15, 2026 |
| Ashe Capital Management, LP | Unchanged | 1.0M | Aug 14, 2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | Reduced | 1.0M | Aug 13, 2026 |
| STATE STREET CORP | Increased | 766K | Aug 7, 2026 |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | Increased | 722K | Aug 12, 2026 |
| STATE STREET CORP | Increased | 722K | May 15, 2026 |
| LONDON CO OF VIRGINIA | New Position | 703K | Aug 14, 2026 |
| PRICE T ROWE ASSOCIATES INC /MD/ | Increased | 700K | Aug 14, 2026 |
Source: SEC Form 13F filings. For informational purposes only — not investment advice.