Advantage Solutions Inc.
- Open
- 42.15
- Day high
- 46.34
- Day low
- 42.15
- Prev close
- 43.24
- Volume
- 192K
- Mkt cap
- $606M
- P/E (TTM)
- —
- EPS (TTM)
- —
- P/B
- 1.3
- P/S
- 0.2
- Yield
- —
- Per share
- —
- ▲Insiders net buying $28K over the last 3 months (1 open-market buy, 0 sales)
- 🏛Institutions reducing (13F)
Advantage Solutions Inc. (ADV) is a Communication Services company listed on NASDAQ. The stock is up 23% over the past year. Over the trailing 3 months, insiders filed 1 open-market buy and 0 sales (SEC Form 4).
Advantage Solutions Inc. (ADV) financials & analyst ratings
Fundamentals (TTM)
Analyst consensus · 2 analysts
Source: exchange market data + company filings. Figures are trailing-twelve-month or as most recently reported. For informational purposes only — not investment advice.
ADV earnings date, history & EPS estimates
| Report date | EPS est | EPS actual | Surprise | Revenue | Rev. surprise |
|---|---|---|---|---|---|
| May 6, 2026 | $-0.38 | $-5.48 | -1342.3% | $870M | +4.5% |
| Mar 3, 2026 | $0.10 | $0.22 | +120.0% | $932M | +12.0% |
| Nov 6, 2025 | $0.24 | $0.11 | -54.2% | $915M | +2.5% |
| Aug 7, 2025 | $0.12 | $-0.03 | -125.0% | $874M | +0.4% |
| Mar 7, 2025 | $0.12 | $0.08 | -33.3% | $892M | +9.8% |
| Nov 7, 2024 | $0.11 | $0.03 | -72.7% | $939M | +10.3% |
| May 9, 2024 | $0.08 | $-0.16 | -300.0% | $879M | +1.3% |
| Feb 29, 2024 | $0.14 | $0.06 | -57.1% | $1.1B | -4.5% |
| Aug 4, 2023 | $0.10 | $-0.03 | -130.0% | $1.0B | -0.7% |
| Mar 1, 2023 | $0.15 | $0.49 | +226.7% | $1.1B | +4.8% |
| Mar 1, 2022 | $0.23 | $0.25 | +8.7% | $1.0B | +8.3% |
| May 17, 2021 | $0.14 | $0.15 | +7.1% | $791M | +4.8% |
ADV insider trading activity (SEC Form 4)
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| Jun 16, 2026 | Taylor Michael Larryofficer: See Remarks | Option | 7,092 | — |
| Jun 16, 2026 | Growe Christopherofficer: Chief Financial Officer | Option | 3,971 | — |
| Jun 16, 2026 | Growe Christopherofficer: Chief Financial Officer | Tax | 2,162 | $39.20 |
| Jun 16, 2026 | Taylor Michael Larryofficer: See Remarks | Tax | 3,403 | $39.20 |
| May 29, 2026 | KILTS JAMES Mdirector | Grant | 4,477 | — |
| May 29, 2026 | Costa Virginiedirector | Grant | 4,477 | — |
| May 29, 2026 | MACEDONIO JODY Ldirector | Grant | 4,477 | — |
| May 29, 2026 | Manherz Robindirector | Grant | 4,477 | — |
| May 29, 2026 | WEST DAVID Jdirector | Grant | 4,477 | — |
| May 29, 2026 | Poole Deborahdirector | Grant | 4,477 | — |
| May 29, 2026 | Ratzan Brian K.director | Grant | 4,477 | — |
| May 20, 2026 | PEACOCK DAVID Adirector, officer: Chief Executive Officer | Buy | 800 | $34.60 |
| May 1, 2026 | Johnson George Ricardoofficer: See Remarks | Grant | 13,462 | — |
| May 1, 2026 | PEACOCK DAVID Adirector, officer: Chief Executive Officer | Grant | 56,000 | — |
| May 1, 2026 | PEACOCK DAVID Adirector, officer: Chief Executive Officer | Grant | 24,000 | — |
Source: ADV SEC Form 4 filings, latest Jun 16, 2026. For informational purposes only — not investment advice.
See the full ADV insider & 13F page →Advantage Solutions Inc. company profile
Overview
Advantage Solutions Inc. (NYSE:ADV) is a leading provider of outsourced sales and marketing services to consumer goods companies and retailers across North America and internationally. Founded in 1987 and headquartered in Irvine, California, the company went public in 2020 following its transformation from Karman Holding Corp. Advantage Solutions operates as an intermediary between consumer packaged goods (CPG) manufacturers and retailers, providing essential services that help brands reach consumers more effectively while assisting retailers in optimizing their operations and customer experiences.
Business
Advantage Solutions operates in the outsourced sales and marketing services industry, serving as a critical bridge between consumer packaged goods manufacturers and retailers. The company provides comprehensive solutions that help CPG brands execute their go-to-market strategies while enabling retailers to enhance their customer engagement and operational efficiency. The company operates through three primary business segments following a recent reorganization. Branded Services represents the largest segment, generating approximately $1.1 billion in annual revenue (roughly 31% of total revenue). This division focuses on brand-centric activities including headquarter relationship management, analytics and business intelligence, administrative services, and brand-focused merchandising. These services help CPG manufacturers manage their relationships with major retail chains and optimize their product placement and promotional strategies. Experiential Services generates approximately $945 million annually (about 26% of total revenue) and specializes in consumer engagement activities. This segment provides in-store sampling and demonstration services, brand experiential marketing, retail experiential programs, and shopper marketing initiatives. These services create direct touchpoints between brands and consumers, particularly important for product launches and brand awareness campaigns. Retailer Services contributes approximately $965 million in annual revenue (around 27% of total revenue) and focuses on retailer-centric solutions. This includes retailer-focused merchandising, in-store media management, digital commerce support, private label services, and digital marketing and advertising. These services help retailers optimize their store operations, improve product presentation, and enhance their digital presence. The remaining revenue comes from various ancillary services and international operations. The company's services are essential in the complex consumer goods ecosystem, where manufacturers need specialized expertise to navigate relationships with major retailers like Walmart, Target, and Kroger, while retailers require support to manage thousands of products and brands efficiently.
Revenue model
Advantage Solutions generates revenue primarily through service fees charged to both CPG manufacturers and retailers for its outsourced sales and marketing services. The company operates on a fee-for-service model where clients pay for specific activities such as merchandising visits, promotional campaigns, data analytics, and relationship management services. For CPG manufacturer clients, Advantage Solutions charges fees for services like managing retailer relationships, executing in-store merchandising programs, conducting sampling and demonstration events, and providing market intelligence and analytics. These manufacturers pay for the company's expertise in navigating complex retail relationships and ensuring their products receive optimal placement and promotion. Retailer clients pay for services such as merchandising support, in-store media management, digital commerce assistance, and private label development. Retailers value these services because they help optimize store operations without requiring significant internal staffing investments. Several factors influence the company's margins and profitability. Labor costs represent the most significant margin pressure, as the business is highly labor-intensive, requiring thousands of field representatives, merchandisers, and event staff. Wage inflation and tight labor markets directly impact profitability. Consumer spending patterns affect demand for the company's services, as reduced CPG promotional activity during economic downturns can decrease revenue. Retail industry consolidation creates both opportunities and challenges, as fewer but larger retail clients can provide scale benefits but also increase client concentration risk. Technology investments present both near-term margin pressure and long-term efficiency opportunities. The company is investing heavily in AI, data analytics, and automation to improve labor utilization and service delivery. Competitive dynamics in the outsourced services market can pressure pricing, while the company's ability to demonstrate measurable ROI to clients supports pricing power. Seasonal fluctuations also impact margins, with higher activity during peak retail seasons like holidays and back-to-school periods.
Competitive moat
Advantage Solutions possesses a moderate competitive moat built primarily on scale advantages and switching costs, though this moat faces ongoing challenges from industry dynamics and technological disruption. The company's primary competitive advantage stems from its extensive field organization of over 100,000 associates, which would be extremely costly and time-consuming for competitors to replicate. This scale enables the company to serve major national retailers across thousands of locations simultaneously, creating significant barriers to entry for smaller competitors. The company benefits from established retailer relationships that have been built over decades. Major retailers like Walmart, Kroger, and Target have integrated Advantage Solutions' services into their operations, creating switching costs related to retraining staff, adjusting processes, and potentially disrupting store operations. Similarly, CPG manufacturers rely on the company's expertise in navigating complex retail relationships and category management processes. However, the moat faces several vulnerabilities. The business is fundamentally labor-intensive with relatively low technological barriers, making it susceptible to new entrants with innovative approaches or lower cost structures. Technology disruption poses a significant threat, as automation, AI, and digital solutions could potentially replace many traditional merchandising and promotional activities. The rise of e-commerce and changing retail formats also challenges traditional in-store services. Client concentration risk weakens the moat, as losing major retailer or CPG relationships could significantly impact revenue. The company's commodity-like service offerings in some segments make it vulnerable to price competition, particularly during economic downturns when clients seek cost reductions. Additionally, both retailers and CPG companies periodically evaluate whether to bring these services in-house, especially as they invest in their own technology and analytics capabilities. The competitive landscape includes both large integrated service providers and specialized niche players, creating pressure from multiple directions. While Advantage Solutions' scale and established relationships provide some protection, the moat is not particularly deep or durable compared to companies with stronger technological advantages or network effects.
Risks & safety
The company presents significant financial risk with limited margin of safety based on current metrics and operational challenges. • Cash burn and solvency concerns: Negative free cash flow of -$54.7 million in Q1 2025, down from positive $37.8 million for full year 2024. Operating cash flow turned negative at -$39.6 million in Q1 2025. • High debt burden: Debt-to-equity ratio of 2.41x indicates substantial leverage. Net leverage ratio targeted at 3.5x or below suggests ongoing debt management challenges. • Profitability struggles: Negative net income of -$56.1 million in Q1 2025, with negative EBITDA of -$118.8 million for full year 2024. Company has been unprofitable for multiple consecutive periods. • Valuation metrics: Trading at 0.70x book value suggests market skepticism. EV/EBITDA of 14.3x based on Q1 2025 positive EBITDA of $35.7 million, though this metric is volatile given inconsistent EBITDA generation. • Liquidity position: $121.1 million in cash and short-term investments provides some buffer, but current ratio of 1.99x is adequate though not strong given cash burn. • Other considerations: Ongoing business transformation costs, technology investment requirements, and labor market pressures continue to strain financial performance. Revenue guidance suggests continued headwinds with flat to low single-digit declines expected.
Recent development
Over the past few years, Advantage Solutions has undergone significant strategic transformation focused on portfolio optimization, technology modernization, and operational efficiency. The company completed over 10 non-core business divestitures including Foodservice and Atlas Technology Group, generating approximately $280 million in cash proceeds to reduce debt and focus on core capabilities. A major business reorganization restructured the company from two segments (Sales and Marketing) into three more customer-aligned segments: Branded Services, Experiential Services, and Retailer Services. This reorganization aims to better serve client needs and improve operational efficiency. Technology transformation represents the most significant strategic initiative, with investments exceeding $160-170 million through 2026. Key technology developments include implementing a new ERP system across operations, establishing a cloud-based data lake to enable AI use cases, upgrading enterprise performance management systems, and developing AI capabilities for predictive analytics, lead scoring, customer sentiment analysis, and route optimization. The company has established an AI competency center and is implementing cloud-based CRM and human capital management systems. Labor optimization initiatives address the company's most significant operational challenge. Management has implemented task forces to improve labor utilization, piloted new field operating organizational structures, and developed centralized labor models targeting over 30% improvement in part-time teammate availability. Geographic talent sharing systems and AI-assisted staffing solutions are being deployed to improve workforce efficiency. The company has also focused on strategic partnerships and service expansion, including collaborations with L.A. Libations for emerging brands, partnerships with Swiftly for mobile promotions, and achieving Amazon Gold Tier status for omnichannel performance. These initiatives aim to diversify service offerings and capture growth in evolving retail channels.
ADV company profile · for informational purposes only — not investment advice.
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